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Tag: Cheil X

  • For The MG Comet EV – The Street Smart Car

    Cheil X launches a new campaign

    Cheil X has launched a new campaign for MG Comet, showcasing it as a street smart car that adapts to the urban mobility needs with modern cities getting smarter day by day.

    Said Udit Malhotra, Head of Marketing, JSW MG Motor India: “The MG Comet EV is a car bred for the demands of the city and is loaded with features that liberate you from the shackles of narrow lanes and tricky turns. Besides, it has the ‘Big Inside Compact Outside’ advantage as well as the tech to navigate the daily surprises. So, in a world where people have grown accustomed to the inconvenience of city driving, MG Comet EV provides a refreshing new perspective on what a delight driving within the city can be.”

  • To shape creative oeuvre and drive client success

    Rajit Gupta is VP and Creative Head for Cheil X

    Rajit Gupta
    Rajit Gupta

    Rajit Gupta has been hired as a VP and Creative Head for Cheil X, Mumbai, which is an independent full-service agency under the Cheil SWA group. Gupta will report to Vikash Chemjong, CCO, Cheil India. His appointment comes at the heels of the agency beefing up its Mumbai operations to increase their focus on exploring new expansion opportunities in the region.

    Said Vikash Chemjong, CCO Cheil India: “There is a lot that Rajit brings to the table. His understanding of brands. His sense of design. His typography. His experience at some of the best agencies in the country. His tally of metals. Not to mention his eloquence and effortless good looks! But these aren’t the only reason we at the agency were impressed about him. He has this vibe. An edge. A mojo so to say. Or simply put, an X factor!  Which probably is what makes him such an excellent fit for Cheil X! We are lucky to have him. And I’m sure our clients will feel the same very soon.”

  • To lead the newly opened Mumbai office

    Cheil X hires Anurag Tandon as CGO

    Anurag Tandon
    Anurag Tandon

    Cheil X hires Anurag Tandon as Chief Growth Officer (CGO). He will lead the newly opened Mumbai office in addition to the growth charter.

    Tandon has worked in the past with DDB Mudra West, and WT, Mumbai where he was responsible for managing the P&L, key Client relationships and topline growth. His other stints include Ogilvy and Leo Burnett.  Cheil X is an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

    Added Sanjeev Jasani, COO, Cheil SWA: “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him.”