MxMIndia

Tag: Cheil Worldwide

  • Expands its operations

    Chalo, Mumbai, says Cheil

    Cheil is expanding its operations with the launch of its new Cheil X office in Mumbai. The Mumbai office heralds the beginning of a new chapter for Cheil, as the agency looks to expand its business activities beyond Samsung operations through its specialised agency Cheil X. As is known, Cheil India was setup exclusively to manage the Samsung business in India. Cheil X, on the other hand, works as an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

    Said Taihai Kim, Global COO, Cheil Worldwide: “India is one of the key markets for Cheil Worldwide, and this new office demonstrates our commitment and aspirations for the country. With this office, we want to make a play for the best creative work that can come our way since Mumbai has an unequivocal reputation as the advertising capital of India.”

    Added Limseob Chung, President and CEO, Cheil SWA added: “We’re thrilled to unveil our brand new office in Mumbai, a city with a rich legacy of advertising. The new office of Cheil X will act as a strategic hub for our clients and offer a wide range of services like creative, media, digital, influencer marketing, content production, technology, retail, and brand experiences all integrated together, making it an ideal hub for creating gold standard campaigns.”

  • Jimani joins Indigo from Cheil Worldwide, where he was Creative Director

    Indigo brings in Tharun James Jimani as Senior CD

    By A Correspondent

     

    Tharun James Jimani

    Publicis Communications’ Indigo Consulting has appointed Tharun James Jimani as Senior Creative Director. He will be based in Indigo’s Gurugram office and will report to Prasanna Kulkarni, Head of Creative.

     

    In his new mandate, Jimani will lead the creative function for Indigo’s existing and new clients in the Gurgaon office. He will work very closely with the teams across offices to drive business impact through innovative, data-led communication solutions.

     

    Prasanna Kulkarni

    Speaking about the appointment, Kulkarni said: “Indigo Consulting’s Gurgaon operations have grown significantly especially in the last few months, and we want to make the best use of this momentum. We constantly add new brands to our growing portfolio, and this warranted an expansion of the creative leadership team. Tharun’s appointment comes at the perfect time, especially given his impressive experience across brands and categories.”

     

    Jimani joins Indigo from Cheil Worldwide, where he was Creative Director. Speaking about his new role, he said: “Indigo Consulting is one of the true forward-looking digital communication and business transformation companies in the industry today. It walks the integration talk with the Power of One philosophy, and is constantly looking to make clients business-ready for the future. I look forward to contributing with effective creative ideas for clients through my new role.”

     

     

  • Sniper – The 120 Media Collective's multi-platform commercials & content brand – has already executed the first project for Cheil

    Cheil enters strategic partnership with Sniper and Sooperfly

    By A Correspondent

     

    The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of Digital Content for Cheil’s clients.

     

    Speaking about the development, Roopak Saluja, Founder & Chief Executive, The 120 Media Collective, said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Shiv Sethuraman, Group President – South West Asia, Cheil Worldwide, added, “Video content is the fastest growing area within the Digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as Video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to Video Content. We believe they are the right partners and that the market is ripe for such an offering.”

     

  • Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities

    Cheil appoints Rahul Nanda as SVP – New Business, Digital

    By a correspondent

     

    Rahul Nanda

    Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as Senior Vice President – New Business, Digital. Nanda, moves from Web Chutney where he was Partner & President, until its sale to Denstu India.

     

    A digital domain specialist, he comes with 19+ years of experience and expertise across various sectors including Digital Marketing, Application Development, Mobile Communications, DTH including an ISP.

     

    Reporting to Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Hari Krishnan
    Rajesh Bhatia

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.”

     

    “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. Am delighted with his coming on board,” said Rajesh Bhatia, SVP & Head Digital, Cheil Worldwide, SW Asia.

     

  • Arun Sharma appointed Vice President- Integrated Strategy Planning

    Cheil Worldwide SW Asia appoints Arun Sharma as VP

    By A Correspondent

     

    Arun Sharma

    Cheil Worldwide SW Asia has announced the appointment of Arun Sharma as Vice President, Integrated Strategic Planning. Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia in creating brand opportunities to drive brand growth and experiences.

     

    Sharma comes with over a decade and half years of experience that cuts across categories and businesses that include aviation, automobiles, banking & finance, confectionery, FMCG, technology and telecom.

     

     

    Hari Krishnan

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Delivering integrated communications for clients is a norm today and this makes for planning to be extremely multidimensional. Arun’s skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India’s growth story.”

     

    “In today’s complex media world, planning has increasingly become critical to craft a consistence voice for the brand which is both lucid and articulates the brand story. I am delighted about Arun’s coming on board. We have worked together before and he brings a great combination of left & right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike,” said Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia.

     

    Sharma moves from DDBMudra Delhi were he was Vice President and Head Strategic Planning. Prior to DDBMudra he has worked with Contract Advertising, ABN Amro, Rediffusion Y&R and Lowe Lintas. He has worked for clients like Airtel, Cisco, Dabur, Danone, Huawei, Marico, Maruti, Muthoot, NIIT, SpiceJet Airlines, Spice Telecom, Whirlpool, Wrigley’s, Yamaha to name a few.

     

    Sharma is a Bachelor in Business Studies from Jamia Millia Islamia, and also holds a Post Graduate Diploma in Business Management. He is currently pursuing a PhD in Business Administration under the aegis of the AIMA-AMU joint program.

     

  • Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology

    Cheil Worldwide appoints Avinash Joshi as Head of Social Media

    By a correspondent

     

    Cheil Worldwide SW Asia has announced the appointment of Avinash Joshi as Media Director, where he will be responsible for the agency’s social media practice.

     

    Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels.

     

    Hari Krishnan

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”

     

    “While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us. With Avinash coming onboard, am sure, we will not just offer best in class social solutions but strengthen our overall digital offering to clients,” said Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide, SW Asia.

     

    Joshi joins from SapientNitro were he was serving as Digital Account Director and Social Media Lead-India, growing the practice through relationships in North America, Europe and APAC.

     

    Over the years he has managed brands including Coca Cola – Burn, Sprite & Thums Up, Citibank India, Citibank US, Unilever – Lifebuoy & Lipton, Pernod Ricard – Chivas Regal & Blenders Pride, Yum – Taco Bell India, Fiat Chrysler – Fiat and Jeep India, Abbott, MetLife, Carlton and United Breweries, Lava International – Xolo, United Nations, UNICEF, United Nations Statistics Division, United Nations Development Programme, etc.

     

  • The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them

    Galaxy S5 campaign takes a holistic approach to empower people

    By A Correspondent

     

    The latest Samsung Galaxy S5 campaign attempts to get its perspective right by focusing on its commitment to empower consumers. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers.

     

    “With the Galaxy S5, Samsung re-defines how technology innovation empowers consumers and enhances their everyday lives,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them.”

     

    Wain Choi, global ECD of Cheil Worldwide added, “We created a campaign that translated the Galaxy S5’s features as human powers. For example, instead of stating that the new Galaxy S5 had a fast auto focus camera, we adopted a different point of view by saying the user had the power to capture life in a blink. The new campaign is about enhancing and empowering the person’s life.”

     

    The campaign created by Cheil Worldwide takes a range of different shapes in 40 countries around the globe. It includes four official TV spots, feature-specific print and OOH executions. Malika Favre, a French illustrator, has brought bold and minimalistic take on outdoor screens in landmark sites such as Singapore, London, Milan and Amsterdam. A series of online videos has also been released to illustrate how Galaxy S5 becomes part of consumers’ lives and how technology, for example the much-talked about Ultra Power Saving Mode, is enabling this.

     

  • The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category

    Cheil delivers a unique positioning for Samsung Joy Plus TV

    By a correspondent

     

    Cheil India’s new television commercial for Samsung’s Joy Plus TV changes the positioning for a television. Where other brands have concentrated on just viewing and picture aspects, this demonstrates how the consumer can actually benefit from a TV that offers them with the advantage of capturing both screen and sound. The TVC went on air on March 29, 2014.

     

    The idea behind the campaign was in keeping with Samsung’s legacy as an innovator and leader in the category. This was critical as the entry level LED TV market is flooded with alike offerings with all of them playing on picture quality as the key benefit. Samsung as a brand believes in being a differentiator and this has been always visible in its unique consumer offerings.

     

    When the Samsung Joy TV was launched in 2013, it came with features such as Ultra Pix (Best in class Picture quality) along with unique value added benefits including USB to USB transfer and Triple Protection Warranty. The Samsung Joy Plus TV comes with added features of Screen Capture and Sound Capture, allowing the consumer to save and store both Picture and Audio content for later viewing or use. These unique offerings make the Samsung Joy Plus TV “Much More than just a TV”.

     

    The central idea of the TVC for the Samsung Joy Plus TV was built around the thought Like It? Keep It! The unique Screen Capture and Sound Capture features and benefits are ably demonstrated through engaging father-daughter stories. One storyline shows how a zebra is captured whilst being chased by predators in a wildlife programme, for the daughter in need of an image of a zebra for her school project.

     

    Commenting on the campaign, Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia, said: “With Like it? Keep it!, we have been able to communicate the product feature and benefit very effectively without losing out on the intrigue and entertainment quotient. Besides balancing the product demo with engaging storytelling, sourcing just the right footage of the animals from different sources and making it all look like one seamless sequence (within a tight deadline) was quite a challenge. But our creative team and Razy came through.”

     

    Said Kundan Joshee, Head Integrated Services, Cheil Worldwide, SW Asia: “Samsung leads the category by innovation and consumers look up to a novel offering in every new launch. In Joy Plus, the product has the amazing never seen before features of Screen and Sound Capture and the task was to bring them alive in a memorable, clutter breaking execution.”

     

  • Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients

    Cheil appoints Vivek Ballabh as AVP – Digital Media

    By a correspondent

     

    Cheil Worldwide SW Asia announced the appointment of Vivek Ballabh as Associate Vice President – Digital Media. Ballabh will be leading the agency’s efforts in digital media planning and strategy for all clients. He will be reporting to Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide SW Asia.

     

    Ballabh is an accomplished digital media professional with over 12 years of experience and a proven track record of planning and executing numerous integrated digital campaigns that have worked to the advantage of driving client businesses. Known for his out-of-the-box thinking, he is a strong believer in capturing consumer minds through effective deployment of new media strategies.

     

    Hari Krishnan

    Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Vivek is an accomplished digital media specialist and will add muscle to our strategic firepower in Digital.  His joining enhances our talent pool and will enable us to broaden our scope and augment our offering to a larger market.”

     

    “We are delighted to have Vivek on board. With his knowledge and experience I believe, he will be an invaluable asset to Cheil India’s Interactive team,” said Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide, SW Asia.

     

    Ballabh joins from Razorfish [Publicis] where he was Sr. VP Digital Media. Prior to this he was with Solutions | Digitas [Publicis], where he set up the entire Digital Media practice and was responsible for  both operations and P&L. Previously he was with Webchutney as Head of Media Planning, where he led the HP business and was instrumental in launching successful campaigns for PSG. His work on the launch of a new range of notebooks by HP was awarded with a Bronze at Zenith Optimedia’s ROI Excellence Awards in 2008.

     

    Ballabh is an alumnus of The Institute of Public Enterprise (IPE), Hyderabad, from where he obtained his MBA and a Graduate in Science from Osmania University, Hyderabad.

     

  • He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman

    Cheil Worldwide SW Asia appoints Hari Krishnan as COO

    By A Correspondent

     

    Hari Krishnan

    Cheil Worldwide SW Asia has announced the appointment of Hari Krishnan as its Chief Operating Officer who will start in his role from January 2013. He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman. Mr Krishnan will lead Cheil Worldwide SW Asia’s growth agenda.

     

    At WPP Global Team Ford, Mr Krishnan set up the first co-located office of three different specialist agencies for WPP in the Asia-Pacific Region. Krishnan is a well-known advertising and communication figure with a career spanning over two decades where he has held senior leadership roles with JWT India, Grey Worldwide and Bates India, among others.

     

    John Koo, President & Head of Regional HQ, SW Asia said, “We are delighted to have Hari take charge as the COO for the region. He has a proven track record in developing corporate strategy while managing on-going operations. His strength in building teams and people development is a perfect fit for Cheil. Moreover, his extensive knowledge and experience will go a long way in driving the business forward.”

     

    Bruce Haines, Global CSO of Cheil Worldwide, said, “Having Hari on board demonstrates our resolution to take the Indian market, which we identified as strong growth prospects. Our team in India has been very successful in both attracting new clients and providing good creatives. I am thrilled to have Hari lead the winning team.”

     

    Mr Krishnan said, “Cheil is an innovative, forward-thinking communications agency which has carved out a niche for itself through its integrated service offering. The recent acquisitions of The Barbarian Group, Open Tide and its partnership with the iconic Beattie McGuiness Bungay makes it a powerhouse solution provider for brands across categories in India. Also, 12 Cannes Lions this year demonstrates the Agency’s commitment to idea excellence. I see exceptional potential for leveraging Cheil’s credentials for growth and look forward to working with the stellar team to make this vision a reality.”

     

    In a career span of 20 years in advertising, Mr Krishnan has worked with organisations such as WPP Global Team Ford, JWT India, Grey Worldwide, Bates India, Ogilvy & Mather, Clarion and Anthem. Prior to establishing WPP Global Team Ford India, Mr Krishnan was at JWT India as Executive Business Director, PepsiCo Beverages. At Grey, he led the agency as General Manager and Branch head – New Delhi. Prior to that whilst he was at Bates India, he played a pivotal role in consolidating the teams after the Bates takeover of Clarion. Preceding this, he has worked at Ogilvy & Mather and Anthem (now TBWA).

     

  • Cheil has taken on new team heads for Activations, Interactive and Retail

    Cheil Worldwide SW Asia adds to leadership strength

    Vikas Khanna
    Rajesh Bhatia
    Manish Shukla

    Cheil Worldwide SW Asia has announced the appointments of Vikas Khanna as Head - Activations, Rajesh Bhatia as Head – Interactive and Manish Shukla as Head of Retail.

     

    Mr Bhatia joins from Euro RSCG 4D where he was President; Mr Khanna from G2Rams- a WPP group company aligned with Grey Worldwide where he was VP & Branch Head, and Mr Shukla from Retailscape.

     

    Confirming the appointments, Alok Agrawal, COO, Cheil WW, SW Asia said, “The story of our growth trajectory is already known. Nima’s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”

     

    A digital evangelist with over 17 years of work experience, Rajesh Bhatia has been driving innovative digital and integrated marketing strategies for some of the leading global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Bencksier (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever, among others.

     

    Having taken to digital and data led consumer marketing almost a decade ago, Mr Bhatia has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world. Leveraging his rich experience and core competency of ‘creating ideas and concepts’, he has been the chief architect and creator of one of India’s largest virtual communities – igenius (www.igenious.org) for Max Life Insurance.

     

    An experienced professional in events, BTL and activation, Vikas Khanna comes with over 13 years of work experience. His extensive understanding of the business has earned him a longstanding portfolio of client relationships.

     

    Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC, HTC, among others.

     

    Manish Shukla brings with him a wide range of business expertise, experience and relationships in the area of Retail Marketing & Management. Over the years he has consulted to a wide range of clients such as HUL-Wall’s Ice cream – Danone International, Evian, PepsiCo, Coca-Cola, Bacardi – Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars. He moves from Retailscape which he set up in 1996.

     

  • The commercials talk about how through Galaxy S III, the anticipation, excitement, and celebration of the Olympic Games are shared with everyone

    Cheil launches Olympics campaign for Samsung

    By A Correspondent

     

    Cheil Worldwide has produced a commercial for Samsung Electronics to mark the London 2012 Olympic Games. The commercials talk about how through Galaxy S III, the anticipation, excitement, and celebration of the Olympic Games are shared with everyone.

     

    This spot draws on the sense of excitement generated by the launch of the 2012 London Olympic Games and the Samsung Galaxy S III. It shows people all over the world waiting expectantly for the games to begin and then exploding into life when David Beckham launches the games using his Galaxy S III. Ordinary citizens can share the Olympic spirit as much as a professional athlete using the Galaxy S III.

     

    It embraces all races as an expression of humanity. David Beckham kicks a ball against a drum, signaling the beginning of the world’s biggest sporting event. Then virtually everybody, over the ground and under the ground, gets into the Olympics.

     

    It is shown that even those who don’t have the tickets can enjoy the Games through Samsung Galaxy S III’s mobile technology anywhere, so the global IT giant invites everyone for the London Olympics. One can even share Beckham’s footage using S-Beam function, a nifty phone-to-phone wireless transfer.

     

    The English footballer, who is also an Olympic ambassador, has already endorsed Samsung smartphones. Throughout the whole campaign, the mobile brand bases its Olympic marketing activity around an “Everyone’s Olympic Games” theme. Cheil has successfully visualized Samsung’s “humanized technology”, which understands our life needs and can tangibly be experienced in our daily lives.

     

    “London 2012 is the first Olympics where television will no longer be the dominant medium; our film shows how the new Galaxy S III opens up the games for everyone to enjoy, in a variety of different ways, thanks to the phone’s multi-functions. More than just a sports spot, we aim to show how, more than ever before, it’s ‘everyone’s Olympic Games”, said Wain Choi, Global ECD of Cheil Worldwide.

     

    “This will be the first truly ‘social’ Olympics. We wanted to use one of the most recognised sportsmen in the world (David Beckham) to invite the world to participate in these games as never before, through the incredible technology inside the Samsung Galaxy S3. Beckham literally ‘kicks off’ the excitement, hitting a huge gong with an amazing long range shot, as all the world looks on,” added Logan Wilmont, ECD of Cheil UK.