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Tag: Cheil Worldwide SW Asia

  • The TVC further establishes the idea in the jingle that a mother's love will never reduce but the oil in the food can definitely be reduced with Samsung's new technology

    Cheil unveils new campaign for Samsung’s new microwave series

    By A Correspondent

     

    Cheil Worldwide SW Asia has unveiled a new campaign that highlights oil free cooking Samsung Slim fry microwave oven. The TVC went on air on 25th September, 2014.

     

    The communication had to establish the unique benefit of cooking with the new technology and it has been effectively captured in the television commercial that expresses a mother’s unconditional love when feeding her child. The TVC takes one through snapshots of mothers of all age groups from different parts of India, where they are shown frying food in the traditional way and feeding their child. It then introduces the “Samsung Mother” who is seen giving her child his favourite French fries, which she cooks in the Samsung Slim fry microwave oven, with up to 80 per cent less oil. The TVC further establishes the idea in the jingle “a mother’s love will never reduce but the oil in the food can definitely be reduced with Samsung’s new technology.”

     

    Nima DT Namchu

    “Healthy is increasingly becoming something mums are looking to put on their kids’ plates. However, more often than not, either taste or health gets compromised. When we were presented with a product that promised the same great taste, only with a lot less oil, getting to the idea of ‘the same indulgence but a lot less oil’ was only logical,” said Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia.

     

  • Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities

    Cheil appoints Rahul Nanda as SVP – New Business, Digital

    By a correspondent

     

    Rahul Nanda

    Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as Senior Vice President – New Business, Digital. Nanda, moves from Web Chutney where he was Partner & President, until its sale to Denstu India.

     

    A digital domain specialist, he comes with 19+ years of experience and expertise across various sectors including Digital Marketing, Application Development, Mobile Communications, DTH including an ISP.

     

    Reporting to Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Hari Krishnan
    Rajesh Bhatia

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.”

     

    “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. Am delighted with his coming on board,” said Rajesh Bhatia, SVP & Head Digital, Cheil Worldwide, SW Asia.

     

  • Arun Sharma appointed Vice President- Integrated Strategy Planning

    Cheil Worldwide SW Asia appoints Arun Sharma as VP

    By A Correspondent

     

    Arun Sharma

    Cheil Worldwide SW Asia has announced the appointment of Arun Sharma as Vice President, Integrated Strategic Planning. Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia in creating brand opportunities to drive brand growth and experiences.

     

    Sharma comes with over a decade and half years of experience that cuts across categories and businesses that include aviation, automobiles, banking & finance, confectionery, FMCG, technology and telecom.

     

     

    Hari Krishnan

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Delivering integrated communications for clients is a norm today and this makes for planning to be extremely multidimensional. Arun’s skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India’s growth story.”

     

    “In today’s complex media world, planning has increasingly become critical to craft a consistence voice for the brand which is both lucid and articulates the brand story. I am delighted about Arun’s coming on board. We have worked together before and he brings a great combination of left & right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike,” said Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia.

     

    Sharma moves from DDBMudra Delhi were he was Vice President and Head Strategic Planning. Prior to DDBMudra he has worked with Contract Advertising, ABN Amro, Rediffusion Y&R and Lowe Lintas. He has worked for clients like Airtel, Cisco, Dabur, Danone, Huawei, Marico, Maruti, Muthoot, NIIT, SpiceJet Airlines, Spice Telecom, Whirlpool, Wrigley’s, Yamaha to name a few.

     

    Sharma is a Bachelor in Business Studies from Jamia Millia Islamia, and also holds a Post Graduate Diploma in Business Management. He is currently pursuing a PhD in Business Administration under the aegis of the AIMA-AMU joint program.

     

  • Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients

    Cheil appoints Vivek Ballabh as AVP – Digital Media

    By a correspondent

     

    Cheil Worldwide SW Asia announced the appointment of Vivek Ballabh as Associate Vice President – Digital Media. Ballabh will be leading the agency’s efforts in digital media planning and strategy for all clients. He will be reporting to Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide SW Asia.

     

    Ballabh is an accomplished digital media professional with over 12 years of experience and a proven track record of planning and executing numerous integrated digital campaigns that have worked to the advantage of driving client businesses. Known for his out-of-the-box thinking, he is a strong believer in capturing consumer minds through effective deployment of new media strategies.

     

    Hari Krishnan

    Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Vivek is an accomplished digital media specialist and will add muscle to our strategic firepower in Digital.  His joining enhances our talent pool and will enable us to broaden our scope and augment our offering to a larger market.”

     

    “We are delighted to have Vivek on board. With his knowledge and experience I believe, he will be an invaluable asset to Cheil India’s Interactive team,” said Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide, SW Asia.

     

    Ballabh joins from Razorfish [Publicis] where he was Sr. VP Digital Media. Prior to this he was with Solutions | Digitas [Publicis], where he set up the entire Digital Media practice and was responsible for  both operations and P&L. Previously he was with Webchutney as Head of Media Planning, where he led the HP business and was instrumental in launching successful campaigns for PSG. His work on the launch of a new range of notebooks by HP was awarded with a Bronze at Zenith Optimedia’s ROI Excellence Awards in 2008.

     

    Ballabh is an alumnus of The Institute of Public Enterprise (IPE), Hyderabad, from where he obtained his MBA and a Graduate in Science from Osmania University, Hyderabad.

     

  • The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices

    Cheil bags Lavie by Bagzone

    By A Correspondent

     

    Cheil Worldwide SW Asia (Cheil India) has been awarded the creative mandate for Lavie, the women’s handbag and footwear brand from Bagzone Lifestyles Pvt Ltd. The brand was being handled by TBWA. The advertising spend is valued at Rs 25-30 crore and will be handled by Cheil India’s Gurgaon and Mumbai offices.

     

    Hari Krishnan
    Sandeep Goenka

    Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia, said: “Lavie is indeed a very prestigious win for Cheil. I am glad Bagzone gave us the opportunity to demonstrate our integrated capability. As a brand, Lavie already enjoys very good recall but needs to move the needle on brand attitude. We are very excited with this mandate – creative juices will flow and bring our ideas alive across all touch points of the consumer journey.”

     

    On Cheil’s appointment as Lavie’s creative partner, Sandeep Goenka, COO of Bagzone said: “Cheil’s integrated approach was very robust. Lavie is a young brand yet enjoys good recall. However, the need is to take it to the next level with the right partners – we are happy that Cheil’s creative combined with shopper/ retail capability brought alive the idea of a complete consumer voyage.”

     

  • Cheil Worldwide has announced the appointment of Atishi Pradhan as Chief Strategy Officer.

    Cheil appoints Atishi Pradhan as CSO

    By A Correspondent

     

    Cheil Worldwide SW Asia has announced the appointment of brand strategist Atishi Pradhan as Chief Strategy Officer. Ms Pradhan will lead the Integrated Strategy function at Cheil – encompassing traditional,digital, retail and experiential divisions. She will also spearhead the agency’s proprietary category/ consumer knowledge initiatives and guide both current and potential clients on brand marketing strategies. In addition, she will play an active role in enhancing data analytics, research, insights and new capabilities for Cheil in the region. She joins from Mogae Media where she held a similar position since February 2012.

     

    Hari Krishnan

    Confirming the appointment, Hari Krishnan, Chief Operating Officer, Cheil Worldwide SW Asia, said: “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”

     

    Commenting on her joining, Ms Pradhan said: “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I am looking to bringing about transformations that drive brand solutions and create brand opportunities.”

     

  • The agency has brought in Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director.

    Cheil adds digital muscle with top creative talent

    By A Correspondent

     

    Rajesh Bhatia
    P Murali Gopal
    Hari Krishnan
    Ranjan Nautiyal

    Cheil Worldwide SW Asia has announced an expansion to its digital team in India. The agency has brought in Ranjan Nautiyal as Group Creative Director and P. Murali Gopal as Senior Creative Director.

     

    Mr Nautiyal moves from Ogilvy & Mather where he was Senior Creative Director and Mr Murali from Rediffusion-Wunderman, where he was Creative Director. Both will be working closely with the creative and digital teams at Cheil India. They will be reporting to Rajesh Bhatia, SVP & Head – Digital Services and Nima DT Namchu, Creative Head and Executive Creative Director.

     

    Speaking on the appointments, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “Ranjan and Murali are valuable additions to Cheil’s integrated creative team. They bring with them combined sensibility of insights, ideas and technology – all these dimensions are critical to create sparkling digital work within the context of the overall consumer journey. We will be able to better deliver our promise of ‘Ideas That Move’ with these new talent additions .”

     

    Added Rajesh Bhatia, SVP & Head Digital Services, Cheil Worldwide SW Asia, “We have always believed that excellence in digital can be truly achieved only if a layer of creativity is added to technology. These two appointments are in keeping with our goal of becoming the foremost digital and integrated set ups in the country.”

     

  • The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors, and a slew of other new creative talent has joined too.

    Cheil India hires creative talent, ups bar for ‘Ideas that Move’

    By A Correspondent

     

    Cheil Worldwide SW Asia (Cheil India) has announced an expansion to its team in India. This announcement comes close on the heels of Cheil’s celebration of its 40th anniversary where it unveiled a new corporate identity – ‘Ideas that move’ – that reflects its vision.

     

    The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors. The much-awarded duo has moved from JWT where both were working as Senior Creative Directors.

     

    Recently, Navin Theeng and Somenath Chakraborty moved from Contract Advertising to join the Cheil creative team as Group Creative Director and Sr. Creative Director, respectively. On the digital front, Shveta Singh moved from Euro RSCG, to join as Senior Planning Director and Siddhartha Deshaprabhu from Fashos.com, a direct-2-consumer ecommerce footwear e-tailing brand, joined as General Manager -Digital Advertising & Media. The creative teams report into Nima Namchu, while the digital teams report into Rajesh Bhatia.

     

    Hari Krishnan

    Speaking on the appointments, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “The creative bar is raised at Cheil across the globe. Our aim is to populate the organization with top quality talent who will make a difference and contribute to our global wins. We are fortunate to have on board a talented set of people who are passionate about creating ideas that traverse effortlessly across mediums and consumer touchpoints. They all bring to the table the right mindset to integrate, which is rare in most agencies today. I am sure with these bright stars joining us the right energy will be created and exchanged within Cheil to deliver exceptional work for our clients.”

     

  • The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr Vice President, BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources

    New appointments at Cheil SW Asia

    By A Correspondent

     

    Cheil Worldwide SW Asia is on a talent acquisition spree and has announced a series of new appointments across BTL, Creative, Digital, and HR.

     

    Ravi Narain
    Alok Agrawal
    Sanjeev Hajela
    Vikram Bhardwaj
    Saswati Sinha

    The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr Vice President, BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources.

     

    Mr Narain joins from Emaar MGF where he was Vice President – Marketing & Design, while Mr Hajela is from DDB Mudra Group where he was President – Retail and Wayfinding business; Mr Bhardwaj moves from ThoughtBuzz India where he was Country Head and Ms Sinha from Evalueserve.

     

    Speaking on the appointments, Alok Agrawal, COO, Cheil WW, SW Asia said: “Cheil India is expanding at a rapid pace and as a fully integrated, one solution agency we offer a great opportunity for growth of talent. With Ravi, Sanjeev, Vikram on board we see more client successes and acquisitions coming our way. Saswati’s joining us also demonstrates the power of brand Cheil even for Human Resource management”.

     

    Mr Narain joins from Emaar MGF where he was Vice President – Marketing & Design. Mr Narain gained tremendous marketing and communications insights during his 5-year experience with Emaar MGF.  He believes that selling real estate after having spent over 17 years of experience in Marketing and Advertising was an immensely growing experience that added phenomenal dimension to his thinking.  As said by an industry veteran, life has come full circle for Narain.

     

    Mr Hajela, a marketing professional with almost two and a half decades of experience joins from from DDB Mudra Group where he was President – Retail and Wayfinding business.  A career that commenced with ITC (tobacco Division) has led Mr Hajela places. Over the years he has had the rare combination of having seen the industry as a client and having learnt materials and their impact on Trade marketing. In the last eleven years he worked in various positions including the Vice president and head of national Sales.

     

    Mr Bhardwaj moves to Cheil from ThoughtBuzz India, a premier Social Media Brand Monitoring Company where he was Country Head. Of late Mr Bhardwaj’s focus has been on making significant contributions to Online Marketing and offering strategies on – Social Media Management & Planning. As a strategic thinker, he enjoys wrapping his head around new media and future trends and opportunities.

     

    Ms Sinha, a veteran Human Resource professional, joins Cheil from Evalueserve. She started her career in the manufacturing industry and moved on to Advertising in 2006 as HR Director to Delhi JWT. Advertising gave the opportunity to hone her skills in managing people without letting go the bottom line. From 2008 till 2010 she went into a consultant mode and worked with different industries. However the lure of advertising proved stronger and she has returned this time albeit at Cheil.

     

  • For Cheil the launch of the Samsung Galaxy Y Duos was an ideal platform to carry forward the DNA of Galaxy Y and at the same time display the benefit of a Dual SIM Android phone

    New Samsung TVC from Cheil takes ‘Y’ smart to next level

    By A Correspondent

     

    Cheil’s latest television commercial promoting the Galaxy Y DUOS is an extension of the earlier campaign that drove preference for the Samsung Galaxy Y Smartphones and set the pace for Gen Y to make a shift from feature to smart phones.

     

    Once again Samsung has created a buzz in the market by launching the Dual SIM Android phone – Galaxy Y Duos (GT-S6102), a touch-screen dual-SIM Smartphone. It has 3.14″ screen with QVGA resolution and an 832 MHz processor.

     

    For Cheil the launch of the Samsung Galaxy Y Duos was an ideal platform to carry forward the DNA of Galaxy Y and at the same time display the benefit of a Dual SIM Android phone.

     

    Speaking about this new commercial for the Galaxy Y series, Alok Agrawal, COO, Cheil Worldwide SW Asia said,  “Galaxy Y is a great franchise which we’ve built by riding on an insight where we have divided the world of tech into the have and have nots. Smartphones is the way forward in the mobile category and the market is in an exciting phase. This is the second campaign from Galaxy Y and we are looking ahead to more exciting work in this space.”

     

    Cheil’s communication clearly shows the protagonist with Samsung Galaxy Y Duos demarcating the world between the have and the have nots and the need to be smart and have a smart phone in life.

     

    The new TVC created for Samsung ‘s new smartphone is set in a cafe showing a young girl with the new Galaxy Y Duos putting an irritating loud mouthed character in his place. As before, the communication ends with the antagonists being teased with a simple question “Dual SIM hai aur samsrtphone bhi, lekin aap ke pass nahin hai…Uncle?”.

     

    India’s mobile phone market is witnessing exponential growth and the smartphone market has gained traction with every mobile handset manufacturer offering smartphones at various price points and service providers providing lucrative data plans to entice the consumer to use email, apps etc on their phones.

     

    In this growth story, Samsung mobile has emerged as the No. 1 Smartphone brand inIndia. Samsung’s positioning is no surprise as it understands the consumer and develops smartphones to cater to the needs of all types of users. In 2011, the Galaxy Y series were launched though a successful campaign of TVCs that clearly focused on the youth of today- confident and courageous to take up challenges and solve them in their own unique ways.

     

    This TVC is part of the line up of an exciting range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points, that offer a high degree of excitement and creating buzz for the brand.

     

    Client: Samsung electronics India Limited

    Agency: Cheil Worldwide SW Asia

    Creative Team: Varun Arora, Dinkar Porwal, Vishal Sagar

    Client Servicing team: Srijeet Das, Soma Chatterjee, Shruti Nanda, Chandramouli Prasad

    Production House:Code Rd

    Directed by: Gajraj Rao

     

    Cheil Indiahas been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies inIndia, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services.

     

    Cheil Worldwide Inc is Korea’s largest and one of the world’s leading advertising groups. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.