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Tag: Cheil South-West Asia

  • Sethuraman had joined the agency in January 2015 and was entrusted with operations of India and the rest of South West Asia

    Shiv Sethuraman exits Cheil SW Asia

    By A Correspondent

     

    Shiv Sethuraman

    Cheil India has announced that Group President, Cheil South West Asia Shiv Sethuraman has resigned. Sethuraman had joined the agency in January 2015 and was entrusted with operations of India and the rest of South West Asia.

     

    The agency has issued a statement saying: “The board and management of Cheil Worldwide would like to thank (Shiv) Sethuraman for his time and dedication to Cheil India and we wish him well in his future endeavors. We, internally will convene to deliberate on the matter and will expedite the process of finding a suitable replacement at the earliest.”

     

    “It’s been an exhilarating and satisfying couple of years at Cheil,” Sethuraman said in a statement. I would like to wish the company all the very best in the years to come.”

     

    Before joining Cheil, Sethuraman was at TBWA\India as Group CEO and before that for seven years at Ogilvy & Mather’s Paris office.

     

  • His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India

    Sagar Mahabaleshwarkar to join Cheil as creative head

    By Pritha Mitra Dasgupta

     

    Sagar Mahabaleshwarkar, Singapore-based executive creative director of network startup Bates CHI & Partners, is returning to India as chief creative officer of advertising agency Cheil.

     

    His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India.

     

    Mahabaleshwarkar, who will join the agency on December 1, will report to Shiv Sethuraman, group president of Cheil South-West Asia and will be based out of Delhi. “I always wanted to spend a year or so in the region to get the new experience before moving on from Bates,” said Mahabaleshwarkar, the former chief creative officer of Bates India. He relocated to Singapore about 10 months ago and took over the regional role which entailed looking at the creative work of Bates in China, Myanmar, Vietnam, Singapore and Malaysia.

     

    “Your mind opens in a different way when you work at the regional level. Each market is different and has separate challenges,” said Mahabaleshwarkar, who created the ad campaign for Tata Safari during his stint with Ogilvy & Mather.

     

    Mahabaleshwarkar started his career as a designer with Design Core India in 1990. In 1992 he joined O&M as senior group creative director. After a 15-year long stint he moved to Rediffusion Y&R in 2007 and joined Bates in 2010. He has won several awards including Cannes Lions (Gold, Silver & Bronze), One Show, Clio, D&AD, Abbys, Effies and the Yahoo Big Idea Chair.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council

    Sonal Narain takes charge as CSO at Cheil India

    By A Correspondent

     

    Sonal Narain

    Cheil India has appointed Sonal Narain as Chief Strategy Officer. Sonal Narain will be based in the firm’s Gurgaon office, the regional headquarters for South-West Asia.

     

    Sonal, who currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm’s Behavioural Sciences practice) is someone who is ‘obsessed by effectiveness in communication’.

     

    At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore.

     

    She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council.

     

    Shiv Sethuraman

    Remarking on the appointment, Shiv Sethuraman, Group President of Cheil South-West Asia said: “Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India’s Planning and Strategy function. We’re aiming to transition into an agency that is ahead of the curve and Sonal will be a big part of that. She understands technology but at the core, it’s her understanding of human behaviour and her focus on effectiveness that set her apart.”