Michelin Star chef Vikas Khanna has joined hands with Ek Desh, the social impact vertical of House of Omkar, to craft a three-minuteshort film, titled Pinky Ka Basta.
“Pinky Ka Basta” is the story of countless number of girls who stopped going to school and have either got married young or have been pulled into domestic work..
Said Chef Khanna: “In a fast-growing world where technology has reached Space, it is distressing that lakhs of adolescent girls even today, do not have access to basic privileges like education and sanitation, while also facing the increased burden of domestic work. According to the World Bank, one year of secondary education can make a 25% difference in wages for women. Therefore, unlocking the potential of women and girls can have a huge impact on economic and societal growth. “Pinky Ka Basta” is a call to action, urging an average Indian to recognize the gravity of this situation and work collectively towards a brighter future for the young girls.”
Further sharing her thoughts, Poonam Kaul, Founder at EkDesh and House of Omkar added: “Education is not just a step into the window of opportunity for girls but also a leap forward for a better future. “Pinky Ka Basta” is small step that we believe that can act as a catalyst to bring them back into the academic or skilling ecosystem so that they can be self reliant and independent.We hope Pinky Ka Basta inspires many more people to join us and supports girls in returning to school, pursuing their dreams, and reaching their full potential.”