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Tag: Chef Sanjeev Kapoor

  • To reach out to wider audience

    FoodFood channel to go live on free DTH service

    By Our Staff

     

    Sanjeev Kapoor
    Sanjeev Kapoor

    FoodFood, the 24X7 food and lifestyle channel that started over a decade ago by celebrity chef Sanjeev Kapoor, is all set to go live on the Free-to-Air (FTA) DTH service, DD Free Dish.

     

    Speaking on the development, Kapoor said: “FoodFood has always been at the forefront of breaking barriers in the industry as the first 24×7 food lifestyle programming and now again being the first to reach rural audiences. I firmly believe that food is a universal language that breaks all barriers of cultures, races, and borders. With FoodFood, I want to reach as many people as possible looking for relevant content on food to make taste buds tantalized and possibly their lives brighter.”

     

  • The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe

    Tonic Worldwide executes brand campaign for Nutralite

    By A Correspondent

     

    Nutralite has launched its latest campaign that breaks the clutter by introducing interactive videos by Chef Sanjeev Kapoor. It shows Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video. The same video can produce different recipes depending on the choices made

     

    Said Chetan Asher, CEO and Co-Founder, Tonic Worldwide: “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”

     

    Added Sachin Dingankar, Head of Marketing at Zydus Wellness: “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience.  Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”