MxMIndia

Tag: Cheetah Mobile

  • Ventes Avenues already has a strong presence in the Performance and Branding verticals

    Ventes Avenues launches Programmatic Solutions in India

    By A Correspondent

     

    Ventes Avenues announced its foray into the programmatic advertising ecosystem. With this launch, Ventes Avenues plans to bring the branding inventory of its partners like Cheetah Mobile, Meitu and other premium publishers to the programmatic channels in India.

     

    Giving further insight into this development, Rohit Nair, Principal Product Manager at Ventes Avenues, said: “Programmatic was an obvious transition for us considering the strong technology that powers our product. Our vision has always been to generate the highest yield for our publishers while ensuring the best bang for buck for our advertisers. We genuinely believe Programmatic will open up unexplored avenues for us and ensure that we stay true to our vision.”

     

     

  • He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile

    Johnny Li to handle overseas ad biz at Cheetah

    By A Correspondent

     

    Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile, has been appointed to lead Cheetah Mobile’s India advertising business. He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile to pursue other interests.

     

    “India’s mobile advertising market is booming. We are confident that our unique and comprehensive mobile marketing solutions coupled with our AI technology can help advertisers reach their target audience effectively,” said Johnny Li, Vice President at Cheetah Mobile.

     

    Prior to Cheetah Mobile, Johnny Li held the positions of Senior Manager and then Director of International Business Development at NQ Mobile Inc.

  • Industry leaders to gather to accelerate the next phase of mobile and celebrate India’s top mobile marketing talents

    MMA India Forum & SMARTIES 2017 to be held next week

    By A Correspondent

     

    The Mobile Marketing Association (MMA) India Forum returns on October 27, 2017 at The Leela Gurugram. The sixth edition of the forum will see brands, agencies and publishers gather to share experiences and successes in mobile marketing, and exchange ideas on how mobile can be integrated into campaigns. In the evening, India’s best in mobile marketing will be recognised and celebrated at the Smarties India Awards.

     

    This year’s MMA Forum India will focus on how mobile is redefining the way we engage the world and the radical changes in how companies interact with consumers. Speakers at the Forum include Sapna Chadha, Head of Marketing, Google India and Southeast Asia; Sam Singh, Director of Agency Business, Google India; D Shivakumar, Chairman MMA India; Prasun Basu, President, South Asia, Nielsen; Maneesha Khanna, Director – Global Media & Content COE, PepsiCo; Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited; Vasuta Agarwal, Vice President & General Manager, India, InMobi; Sanchita Johri, Group Digital Marketing Lead India and Digital Head of FemCare APAC, Johnson & Johnson (Consumer, India); Matthew Talbot, CEO, BBM; Mallikarjun Das, Group CEO, Starcom; CVL Srinivas, Country Manager – India, WPP and CEO, South Asia, GroupM; Avinash Kumar Jha, CGM and Marketing Head, Patanjali Ayurved Ltd; Hemant Mehta, Managing Director, Media, Digital & Retail, Kantar IMRB, and Chief Strategy Officer, Kantar South Asia; Rohit Sharma, CEO and CO-Founder, POKKT; Johnny Li, Vice President, Global Sales & Business Development, Cheetah Mobile

  • The expansion is to take advantage of India’s growing mobile advertising industry

    Cheetah expands into India; appoints Ventes Avenues as exclusive partner

    By A Correspondent

     

    Cheetah Mobile Inc. announced its strategic cooperation with Moca, China known as Ventes Avenues in India. Ventes Avenues will be Cheetah ad platform’s exclusive branding inventory partner for the Indian market.

     

    The expansion is to take advantage of India’s growing mobile advertising industry. Per a study from Deloitte India Technology, mobile advertising in India would account for 15-20 per cent of overall spends by 2020. This is on the back of current information from IAMAI which states that out of 354 million internet users in India, 213 million are mobile-only. This correlates perfectly with data from eMarketer which suggests that advertisers in India will spend close to $35bn in 2016 to reach consumers on tablets and mobile phones, an exponential rise from $26bn in 2013.

     

    Cheetah Mobile CMO, Xinhua Liu, said, “India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom. India is a very young and energetic market. Mobile advertising is changing the way how brands connect and interact with their customers. We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues; and together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. We look forward to full support from Indian brands.”

     

    Speaking on their recent appointment, Niloufer Dundh, Founder and CEO of Ventes Avenues remarked, “It is an honour to partner Cheetah Mobile in India. Cheetah Mobile pioneers the Utility space globally with marquee apps like Clean Master, Battery Doctor and CM Security etc. The Utility space in which Cheetah operates is already large in India with over 85 million MAU & will continue to grow in the years to come given our uptake toward Android phones. Advertising is big in India across all mediums and in mobile this will only continue to grow in the years to come. Together, with Cheetah, we are creating ad units specially designed for mobile devises and usage pattern, which deliver both Impact and Reach.”