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Tag: Charlie Crowe

  • The Festival of Media Asia-Pacific (FOMAP) has announced its agenda for the 2014 conference scheduled to be held from March 16 to 18 in Singapore.

    Starbucks’ Manmeet Vohra to speak at FOMA APAC

    By A Correspondent

     

    The Festival of Media Asia-Pacific (FOMAP) has announced its agenda for the 2014 conference scheduled to be held from March 16 to 18 in Singapore. The fest hopes to bring together media owners, agencies and brands for three days of networking, celebration and speaker sessions.

     

    Highlights of the 2014 event include a session hosted by Charlie Crowe, Founder of Festival of Media and Chairman of C Squared in conversation with Steve Mosko, President, Sony Pictures Television. In another session, Professor Jerry Wind, Wharton Future of Advertising Program, and Rose Tsou, Senior Vice-President, Yahoo! APAC, will explore native advertising via the results of research exclusive to the Festival. Scott Lamb, Vice-President International, Buzzfeed, a pioneer in native advertising, will also talk about shareable content and the opportunities it affords advertisers. This year’s event will feature Peter Vessenes, Founder and CEO, CoinLab and Chairman, Bitcoin Foundation, who will address the impact of Bitcoin on the future of the media buying industry.

     

    Other highlights include a session with Manmeet Vohra, Marketing Director at Tata Starbucks on the US coffee giant’s joint venture with the Tatas and the attempt at turning the massive tea-drinking nation into a country of latte sippers. Among other confirmed speakers are  Lakshmi Pratury, Host & Curator, The INK Conference and Vipul Chawla, Vice-President and CMO, Yum! Asia.

     

    Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, “Asia-Pacific continues to be a global hub for media innovation and excellence, and this year’s event will see some of the region’s pioneering media leaders come together to offer a unique perspective on the challenges and opportunities faced by businesses in Asia Pacific. As always, we pride ourselves on offering the latest research, fascinating industry case-studies and educated commentary on the industry issues making the headlines, to provide our delegates with an educational and above all else, enjoyable event.”

     

    For more information on the 2014 agenda and delegate registrations, visit the Festival of Media Asia Pacific 2014 website here.

     

  • Mindshare India wins 13 shortlists at the Fest of Media Asia in Singapore as the media major is Network of the Year

    Mindshare India flag flies high at FOMA

     

    By A Correspondent

     

    Ever since he took charge in late 2011, Mindshare India boss Ravi Rao has been living out of his suitcase and smartphones. The back-to-back meeting with clients and pitches leaves him little time for much else. While we don’t think these cruel hours at work are healthy, the hard work is paying off. Mr Rao is delighted by the “good, all-round show – right from the effectiveness award for Slice, Pepsico to HUL winning on the back of strong entries”.

     

    The competition was indeed tough, including that coming from within the Group M stable. At the Festival of Media Asia, the premier destination for media agencies and professionals, Mindshare was the Network of the Year.

     

    Other than Mindshare, the top honours went to Million Reasons to Believe in Thailand (Campaign of the Year) submitted by Initiative Thailand for Coca-Cola, OMD Hong Kong (Agency of the Year). The winners in these categories were determined by a points system based on entries appearing in the shortlist and the list of highly commended and winning entries.

     

    Winners were selected from a shortlist of 117 campaigns, presented to an expert panel of 27 industry judges, led by Leonardo O’Grady, ASEAN Integrated Marketing and Communications Director, Coca-Cola. The gruelling two-day judging process saw much deliberation and debate, resulting in the final list of winners.

     

    The 2013 Festival of Media Asia Awards were presented at a gala event at the Sentosa Cove in Singapore last night (March 5). Awards were presented to winners vying across 15 open categories, with an additional three grand prix awards. There were over 400 submissions from over 10 markets across the region.

     

    “We held every entry to the highest standard,” said Leonardo O’Grady, ASEAN Integrated Marketing and Communications Director, Coca-Cola. “We had to make some difficult decisions. Many of the entries were of such a high quality that we struggled to find a clear winner, and one of the things that emerged was that the lines between content and communication have become blurred.”

     

    Mr O’Grady continued, “The Best Communications and Mobile categories were hotly contested and we have also seen some great wins from Thailand, Australia and India.”

     

    “Each and every one of these winners deserves the recognition they have received from the jury.” said Charlie Crowe, Founder of the Festival and CEO of C-Squared, the organizers of the event. “We have seen some exemplary campaigns that have been able to change minds and move people. They represent the best work coming out of Asia, and demonstrate the sheer creative energy and calibre of the industry in this region.”

     

    The Awards ceremony was the grand finale for the three-day Festival of Media Asia 2013, held in Singapore for the second time. This year’s event brought together over 600 influential delegates and over 40 speakers from across Asia and the globe.

     

    The Festival included case studies, panel discussions, and presentations focused around the theme of Mobility. The Festival’s day programme ended with M.A.P, a speed round of presentations from innovative companies looking to be named Hot Company of the Year (according to audience votes) which saw Future Ad Labs emerging on top, as well as the Rising Star Award for promising young talent which went to Stella Su (Yen-Wen Su) from Starcom Taiwan.

     

    Ravi Rao

    As for Ravi Rao, he’s sitting back, delighted. At the shortlists revealed for the Media Abby at Goafest, his agency leads with 20 shortlists. Back to the FOMA wins, he told MxMIndia: “I am extremely proud of the teams including those that made it and got shortlisted.” And what’s next: “Another year and now Goafest beckons.” Well said.

     

    The full list of Festival of Media Asia Award winners is available online at www.festivalofmedia.com/asia/awards.