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Tag: Charles Victor

  • The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years

    L&K Saatchi & Saatchi drives away with Porsche India’s mainline & digital mandate

    By A Correspondent

     

    Luxury carmaker Porsche has roped in L&K Saatchi & Saatchi to manage its communications mandate comprising both mainline and digital responsibilities. The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years.

     

    Porsche India is a division of Skoda Auto Volkswagen India Private Limited and is the sole importer for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera.

     

    Pavan Shetty

    Sharing his views on the appointment, Pavan Shetty, Director, Porsche India said: “We are thrilled to welcome L&K Saatchi & Saatchi on board as part of our team. In today’s age, it is critical that we partner with an agency that creates integrated solutions, which will help us connect with our audience at multiple platforms and touchpoints. We are confident that L&K Saatchi & Saatchi with its digital first, data-led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”

     

    Charles Victor

    On winning the mandate, Charles Victor, Executive Director, L&K Saatchi & Saatchi added: “We are so excited to welcome Porsche India into our agency. It is a true Lovemarks brand, and a lot of us have spent our careers hoping we will one day work on this brand. We believe our digital-first thinking and data-driven approach to communication will help the brand create the right ripples. We have a huge challenge ahead of us and are looking forward to partnering Pavan and his team to achieve great success in the future.”

     

     

  • The ad seeks to inspire consumers to push the boundaries

    G-Shock unveils new ad film featuring Tiger Shroff

    By A Correspondent

     

    G-Shock from Casio has unveiled an ad film that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed brand ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

     

    Said Kulbhushan Seth, Vice President, Casio India: “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do.

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “We’re absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There’s a lot of other exciting work coming, so keep watching.”

     

     

  • L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch

    Casio India assigns creative duties to L&K Saatchi & Saatchi

     

     

    Japanese commercial electronics major Casio has announced L&K Saatchi & Saatchi Mumbai as its creative agency for the entire Casio watches portfolio in India. L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. The agency will be managing Casio India’s integrated communications mandate for the entire watches portfolio.

     

    Speaking on the development, Kulbushan Seth, Vice President, Casio India said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”

     

     

  • This experiment was limited to the cities of Mumbai and New Delhi

    L&K Saatchi & Saatchi partners Renault to reveal India’s worst drivers

    By A Correspondent

     

    Renault India has partnered with its creative agency Law & Kenneth Saatchi & Saatchi to monitor the driving habits of motorists across a few important locations. The team installed cameras across key sites and monitored the traffic violations that took place every hour. This experiment was limited to the cities of Mumbai and New Delhi, usually the hub when it comes to evaluating driving patterns of people on the roads.

     

    Virat Khullar

    Commenting on the initiative, Virat Khullar, Vice President and Head of Marketing, Renault India said: “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”

     

    Charles Victor

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”

     

     

  • L&K Saatchi & Saatchi has conceptualised the new integrated campaign

    Renault promotes new features on Kwid in new ad

    By A Correspondent

     

    Renault has launched its new feature-loaded Kwid that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.

     

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising Kwid customers has been released across various social media platforms.

     

    Speaking about the communication, Virat Khullar, Marketing Head- Renault India, said: “Renault Kwid stands for ‘live for more’. It has always delivered more features than the competition. In 3 years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwida perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

     

     

  • The account will be handled by the agency's Mumbai office

    L&K S&S bags Big Muscles Nutrition mandate

    By A Correspondent

     

    BigMuscles Nutrition has appointed L&K Saatchi & Saatchi as its creative agency on record (AOR). The agency will be responsible for creating their launch and sustenance communication and will have their creative mandate. The account will be handled by the agency’s Mumbai office.

     

    Charles Victor

    About the association, Charles Victor – Executive Director – L&K Saatchi & Saatchi India, said: “BigMuscles Nutrition is at a stage where they want to take the brand to the next level and be known as a serious contender in the Nutritional supplement category. We are very excited to partner with them to chart out the next chapter in fitness among India’s youth.”

     

     

    Suhel Vats

    Commenting on the association, Suhel Vats – Director, BigMuscles Nutrition added: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. L&K Saatchi & Saatchi demonstrated some robust creative work stemming from strong consumer insights. We believe their experience in working with brands globally will help BigMuscles Nutrition compete with imported brands and resonate strongly with audiences across markets. We have faith in their ability to do justice to the mandate.”

     

  • The festival is not just about discounts and cash-backs but, also about the experience the consumers have – a simple, straight forward, rewarding and smooth payment experience

    Citrus Cash Back Week seeks to make an impact on social & traditional platforms

    By A Correspondent

     

    Citrus Wallet has rolled out its first digital multimedia campaign with four films that support its latest brand campaign ‘The Citrus Cash Back Week’. The campaign has been conceptualised by Charles Victor, NCD of LK Saatchi & Saatchi and went on-air on January 4th to kick-start 2016 with the theme ‘Your wallet will never be empty’. The festival is not just about discounts and cash-backs but, also about the experience the consumers have – a simple, straight forward, rewarding and smooth payment experience.

     

    The films open with ‘The Orange man’ trying to get into the wallet of young online shoppers to give them their cash back. The four films, each with a consistent narrative, explore four instances where Citrus Wallets offer upto 80 per cent cash back.

     

    The mascot, an orange man, is a mime character who is more than enthusiastic to return cash back into the online shoppers’ wallets. In each film, he is consistently seen walking into the user’s space to pay cash back into the shopper’s wallet almost instantly. Making this frame the key take away for viewers.

     

    The campaign is supported by the brand’s efforts on social media urging users to spot this ‘mysterious orange man’ in various popular spots in the city. Citrus Pay has also roped in 30 merchant platforms for this Citrus Cash Back Festival.

     

    Jitendra Gupta, Founder & MD, Citrus Pay said, “Before the new year blues set in, we decided to give our users something to cheer about. The Orange Man or The C-Man, as he’s popularly called, captures that energy and the ease of getting cash back into Citrus Wallet no matter where and when you shop — be it online or offline, too. The 4 digital films crafted by Lk Saatchi & Saatchi portray that association with ease and showcase over 30 different tie-ups with our merchants across multiple categories.”

     

    Charles Victor, NCD shared, “The brief really was simple – during the promotion, Citrus Wallet users get money back in their wallets when they spend on partner brands. The team created this character who at first seems like he’s out to pinch your wallet, but he actually does quite the opposite. We had a wonderful client who backed the team and in the end, everyone had a lot of fun doing this! What else do you expect when you have someone in spandex! ”

     

  • Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, etc

    Kartik Smetacek joins L&K Saatchi & Saatchi as ECD

    By A Correspondent

     

    Kartik Smetacek
    Charles Victor

    L&K Saatchi & Saatchi has announced the appointment of Kartik Smetacek as Executive Creative Director.

     

    Charles Victor, National Creative Director – L&K Saatchi & Saatchi said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.” Charles added that bringing people like Kartik into the system was one of the many steps taken to raise the creative bar, the results of which will soon be seen.

     

    Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.