MxMIndia

Tag: Chanpreet Arora

  • Will feature handpicked Ullu Originals across genres

    Voot partners Ullu to bring 100 shows

    By our Staff

     

    Viacom18’s video-on-demand platform, Voot, has announced a content partnership with on-demand streaming platform Ullu. Voot will now be home to 100 shows from the Ullu library for the audiences to binge on.

     

    Speaking on the partnership, Chanpreet Arora, Head – AVOD at Voot, said: “As a mass entertainment platform, Voot has consistently been ahead of the game in providing viewers with an entertaining and engaging content experience. Our partnership with Ullu will help us to widen our content library and meet the ever-growing demands of our viewers. This partnership gives us access to quality content across genres and languages and is a step forward in cementing Voot’s leadership in the AVOD ecosystem. We look forward to closely working with the team at Ullu to explore and deepen this existing relationship.”

     

    Commenting on the partnership, Ullu’s CEO & Founder, Vibhu Agarwal added: “It has always been our intent to make our content widely accessible and available. Our partnership with Voot provides us an excellent opportunity to do so. Most of our Ullu Originals have a binge factor and it matches the consumption pattern of binge watching on Voot. We are sure that Voot viewers will certainly benefit from this association as it offers them content that is fresh and exciting. We look forward to exploring more possibilities to make this collaboration as successful as possible.”

     

  • To stream the tournament exclusively in India

    Voot partners with Maratha Cricket League T20

    By Our Staff

     

    Viacom18’s streaming platform Voot has announced its association with the cricket reality show, Maratha Cricket League T20 as its exclusive streaming partner. Maratha Cricket League T20 will bring forth cricket in a fresh avatar. Voot will exclusively stream the 34 matches league.

     

    Speaking about the association, Vincent John, Chief Executive Officer, Maratha Cricket League – MCLT20, Squarecut Sports Pvt. Ltd., said: “I’m absolutely delighted to have Voot as our official broadcasting partner which is undoubtedly India’s leading OTT platform having largest number of active subscribers across the nation. ‘Maratha Cricket League – MCLT20’ is India’s first Cricket Reality Show designed to discover less fortunate cricketers of India and to give them a platform to tell their stories and display their cricketing talent to the world. The league represents the iconic heritage and glorious history of the Great Maratha Empire and embodies its warrior spirit. Over 10,00 such cricketers were given opportunity to display their talent out of which best 200 will feature in the SEASON ONE of MCL-T20. Through the platform of Voot, they will be able to tell their stories. We look forward to long term successful association with Voot.”

     

    Added Chanpreet Arora, Head- AVOD (Voot), Viacom18 Digital Ventures: “Sports has always caught the interest of the nation. As a platform that seeks to provide diverse content experiences, a differentiated and first of its kind sports talent hunt reality show that seeks to encourage and build cricketing talent in the country is a great way for us to connect with our users on Voot. The partnership with Maratha Cricket league as streaming partners presents MCL with the opportunity to tap into the large user base of Voot while for Voot, it allows us to drive meaningful engagement with sporting enthusiasts in the country through the unique format. This is the first of more such content innovations to come from our end at Voot.”

     

  • Collaborates with German broadcaster Deutsche Welle

    Voot Studio brings series on inspiring women in Asia

    By Our Staff

     

    Voot Studio has partnered with German international broadcaster, Deutsche Welle, to stream the progressive series ‘Her- Women in Asia’. The series is based on the inspiring real-life transformational stories of women from the Asian sub-continent.

     

    Speaking about the association, Chanpreet Arora, Head AVOD (Voot), Viacom18 Digital Ventures, said: “As an effective partner of choice for brands, Voo Studio has been successful in driving a brand’s message and reach by providing the right platform and relevant audience engagement opportunity. Our collaboration with Deutsche Welle’s ‘HER- Women in Asia’ is a step further in this direction to bring forth stories that are relevant and have a universal appeal. We are happy to partner with them to showcase an engaging and inspiring series that will strike the right chord with our viewers on Voot.”

     

    Commenting on the collaboration, Daniel Schulz, Distribution Manager for DW in Asia, said: “We are excited to be joining hands with a partner like Voot to reach out to India’s diverse audience which is interested in both entertainment as well as informative and valuable content. Our goal is to promote versatility and ensure that real life stories on important topics like women’s empowerment, cultural diversity, environment, technology, and sustainability are accessible to people across the globe. We are constantly working not only to meet the audience’s expectations of being a credible news destination, but also to create motivating stories and educational programs for curious minds.”

     

  • Indrani Sen is back with a new season of her commentary, to focus on the issue of localisation, and more

    Localisation in Indian Digital Media Market

     

     

    By Indrani Sen

     

    Earlier this year, I was delighted to read the news that Chanpreet Arora had stepped down from the position of CEO of Vice Media to join as a Journalist Fellow in Reuters Institute for the Study of Journalism under University of Oxford. In India, only a selective set of people from industry interact with academic institutes and very few academicians act as consultants to the industry. Against that backdrop, Arora’s move was courageous and inspiring to others. Recently, I read on the internet her Fellowship Paper “The Evolving Indian Media Market: Succeeding through Localisation” and was impressed by her analysis. (https://reutersinstitute.politics.ox.ac.uk/our-research/evolving-indian-media-market-succeeding-through-localisation)

     

    When we discuss about localisation of media, our top-of-mind recall is regional publications, followed by regional TV channels and FM radio stations. Arora has presented an excellent analysis of the various factors guiding and governing localisation of doing business in Indian digital media market. Her article deals with macro economics, key global trends, digital explosion in India and models adopted by international companies in India under the section “Why India”.

     

    Next is a section on “Doing Business in India” covering from localisation of content and delivery to regulatory framework.  Arora argues: “India is one of the largest, most dynamic and growing markets in the world and is too big to ignore for any global player. Unlike its biggest neighbour, India’s primary attraction lies in its massive market size and open market policies for digital players. There is a viable demand for every solution. However, sharp segmentation is the key to success… If a company wants to come into India without any localisation then it will only be able to capture the top 1% of the Indian consumers who are highly affluent and have similar exposures as that of the western audience.”

     

    In her article, Arora presents some key aspects of building a robust business and localisation in India as understanding of Indian business culture, creating a strong local leadership, building a strong digital product with ability to focus on consumer segmentation, creating content in regional languages beyond Hindi, focus on video and audio, innovative content, metrics developed for Indian conditions and finally revenue diversification beyond advertiser led revenue model.

     

    The article deliberates on how to develop a healthy ecosystem and the various adjustment factors which an international company investing in India has to deal with. In conclusion, she elaborates on building a successful internet news media company for the future in India and shares her own industry experiences in the end note.  To sum up, it is a very good guideline for international companies interested in investing in Indian digital media market.

     

    I found Arora’s analysis lacking in only one aspect. Indian media today is vulnerable to administrative excesses and political pressure to a degree which International organisations are not used to dealing with. Arora has completely ignored this aspect of doing media business in India, though digital media in future will have to deal with many such situations.

  • The documentary chronicles the rise of gully rap in India

    Vice first documentary to premiere on Voot

    By A Correspondent

     

    ‘Kya Bolta Bantai’, a documentary on the gully rap scenario in India produced by Vice India is now streaming on Voot.

     

    Speaking about the partnership, Chanpreet Arora, CEO, Vice India, said: “It is our endeavour as a full-scale media company to be omnipresent,establish strategic partnerships to take what we create to an environment where the relevant viewers are already consuming rich content. Kya Bolta Bantai is an attempt to create content that is relatable to the youth of the country in a unique format of storytelling that is true to the pulse of not only Mumbai, but our country at large.”

     

    Speaking about the content, Monika Shergill, Head – Content, Viacom18 Media said: “It is great to partner with Vice India in bringing such inspiring stories to our audiences. At Voot, our focus is on providing an immersive experience for our viewers through content that is inclusive and stimulating. Kya Bolta Bantai is sure to resonate with our users through its great story telling.”

     

     

  • With brand partnerships already in place, local Virtue Worldwide offering to bring Vice’s creative services to the region

    Vice Media flags off operations in India with Times & Facebook

    By A Correspondent

     

    Youth media brand Vice Media officially announced the launch of its operations in India last week with a partnership with The Times of India group. Vice India will bring locally relevant content in Hindi and English.

     

    According to a communique, Vice will produce and distribute local programming for digital, mobile and linear platforms. Vice India has introduced all of its digital brands under the Vice.com banner, premiering a late night primetime television block across The Times of India portfolio.

     

    New offices in Mumbai and Delhi will host full-scale Vice operations, including a local offering of Virtue Worldwide, Vice’s in-house creative agency, and a full-service content production studio, Vice Studio, producing local news, culture, documentary, film and scripted content for television, SVOD, OTT and digital platforms.

     

    Last month, Vice India announced the appointment of Chanpreet Arora as Chief Executive Officer and Samira Kanwar as Head of Content. Speaking about the launch, Arora said: “We are humbled by the response we have received on our content as we launch and are excited to partner with people, brands and organisations who are on a mission to connect with India’s youth and impact their future positively.”

     

    Beyond Vice’s main partnership with The Times of India group, there is an additional partnershipwith Facebook and multiple platform partnerships on the anvil. Added Saurabh Doshi, Head – Entertainment Partnerships, Asia-Pacific at Facebook: “A large number of people on Facebook in India are young.  We are happy to see Vice Media launch in India and excited about the opportunity that people will get to see content that will be relevant, high quality and something which will encourage meaningful conversations.”

     

    Meanwhile, Virtue Worldwide, the creative agency of Vice, has entered into major brand partnerships that will provide creative services in India. Launch partnerships in the region include Mountain Dew (PepsiCo) and Anheuser-Busch InBev.