MxMIndia

Tag: channel

  • In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies to the viewers, says Amogh Dusad

    The Anchor: 5 ways to keep audiences coming back to your channel

    By Amogh Dusad

     

    Extensive variety in offerings

    India remains largely a single TV market. Therefore, a channel should offer an array of genres and appeal to all members of the family. Variety also ensures that viewers find the channel fresh and vibrant.

     

    Extending beyond the TV screen

    Gone are the days when television channels just aired promos and expected to keep viewers glued. The need of the hour is to create brand extension programs. It is also important to be a part of local festivals and important historic days which make the viewers feel closer to the channel – for example Christmas or Independence Day

     

    Exclusive content – premieres

    In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies. Television premieres make the viewers look forward to channel announcements and promotions along with making the channel an exciting destination.

     

    Enjoyable viewing experience

    Watching a channel must be enjoyable for it viewers, otherwise they will simply move onto another channel. Therefore, it is essential that the content is showcased in a viewer friendly style to enhance viewing experience.

     

    Engaging the viewer – starting conversations

    A channel has to interact with its viewers to keep them glued to the channel. A consumer today is constantly bombarded with one-way conversations through print, outdoor, radio, and television but how much of it really resonates in their mind! One must engage with the viewers and remain in constant dialogue with them. Digital is great medium to create conversations.

     

    Amogh Dusad is Programming Head, PIX

     

  • Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel

    BIG CBS goes balle-balle with Spark Punjabi

    By A Correspondent

     

    The BIG CBS, a Reliance Broadcast Network and CBS Studios International complement JV, on Tuesday announced the launch of its fourth channel, Spark Punjabi, marking its foray in regional television.

     

    The BIG CBS has already launched three channels – BIG CBS Prime, BIG CBS Love and BIG CBS Spark. The JV is the number one English entertainment network in the country.

     

    Spark Punjabi, a category creator, is positioned as the first international Punjabi channel. It will be launched on January 14. Targeting the 15+ audience, the channel will feature the best of CBS content, dubbed in Punjabi, giving local audiences immediate access to world class entertainment.

     

    The channel will be available across Punjab, Haryana,Chandigarhand Himachal Pradesh (PHCHP) region. The channel will be distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

     

    Spark Punjabi will air the latest seasons of international shows such as jerry Springer, Hawaii Five-O,America’s Next Top Model, Masked Warriors – an international wrestling format, amongst others, dubbed in Punjabi. The channel will also feature a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi.

     

    The PHCHP is one of the richest regions and boasts of a strong base of affluent consumers. With 78 per cent TV penetration and 88 per cent C&S penetration, coupled with limited local language entertainment options, the market offers a good business opportunity. The Rs1,200 crore advertising pie also creates an exciting opportunity for this platform.

     

    With Reliance Broadcast Network Ltd’s (RBNL) existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm, BIG Street’s 3000+ ambient media options across the markets, Spark Punjabi will offer marketers an integrated media opportunity like none other in the region.

     

    The channel will be supported by an integrated marketing plan leveraging multi-media. Added to this will be the media muscle of the entire Reliance Group.

     

    Tarun Katial, CEO, Reliance Broadcast Network Ltd. said: “India’s booming regional television industry with limited regional entertainment options is an opportunity that we are leveraging. With our robust radio network in place, Spark Punjabi will allow a more integrated offering to marketers, while presenting audiences with the best television entertainment.”

     

    Armando Nuñez, President, CBS Studios International said: “The move into the regional market perfectly complements our existing bouquet of channels in India, utilizing existing programming resources customized to the Punjabi market and backed by Reliance’s great media assets in the region.”

     

  • Continues to dominate the genre for the fourth consecutive year.

    Times Now tops English news channel genre once again

    By A Correspondent

     

    Times Now,India’s No.1 English news channel maintained its stronghold on the English news genre for the fourth consecutive year. The channel has yet again reinforced its leadership position, dominating the genre with its unmatched news, views and analysis.

     

    Times Now lead the genre with a channel share of 33 per cent (TAM: All India 1mn+; CS Male AB 25+ years; All day, 24 hrs; 2011 data till week 53), whereas CNN-IBN and NDTV 24×7 garnered 28 per cent and 19 per cent respectively.

     

    The channel continues to provide sharp, precise and comprehensive news. With a viewership of 2.3 million, Times Now has emerged as the trusted voice of the people.

     

    Enjoying prime time viewership, Times Now garnered a channel share of 34 per cent (Prime Time: 19.00 – 23.30; TAM: All India 1mn+; CS Male 25+ AB; All days, 24 hours; Week 1 to Week 53 ’11) as against CNN-IBN and NDTV 24X7 with 30 per cent and 20 per cent respectively.

     

    The Newshour anchored by Arnab Goswami is the most watched English news show. Garnering a share of 42 per cent with the genre (All India 1mn+; CS Male 25+ AB; Week 1 to Week 53 ’11), The Newshour enjoyed an immense viewership as against 28 per cent and 17 per cent by CNN-IBN and NDTV 24×7 respectively.

     

    By capturing pertinent news like the uninterrupted live coverage of the Anna Hazare movement or breaking the story on the infant deaths inWest Bengalor even bringing a bird’s eye view of the action during the Parliament’s winter session, the channel has been relentless in highlighting issues and debating key developments that impact the nation at large.

     

    Times Now has set itself apart as a strong news brand that delivers relevant, insightful and an unbiased reportage of news inIndiaand around the world.

     

    Times Television Network informs and entertains over 100 million urban affluent audiences acrossIndiawith ET Now, Movies Now, Times Now, & zoOm. The network is available in 21 other countries across the globe. Times Television Network is part ofIndia’s largest media conglomerate, The Times Group.

     

  • MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie

    MAX introduces new film slot for movie buffs!

    By A Correspondent

     

    MAX, the premium Hindi movies and special events channel, is all set to bring its viewers the best of entertainment with a special movie slot titled ‘MAX Film Club’, every Saturday night after the 8pm Maha Movie.

     

    MAX Film Club’s Saturday night offering will offer a wide range of critically acclaimed titles like Aandhi, Ijaazat, Firaaq, Bazaar, Mere Apne and evergreen hits like Yaadon Ki Baaraat, Teesri Manzil, Aradhana, Kabhi Kabhie, Anand, Gol Maal and many more.

     

    Talking about MAX Film Club, Neeraj Vyas, EVP & Business Head – MAX said: “At MAX it is our constant endeavor to bring novel ways to entertain our audience. Our latest offering, MAX Film Club, is an effort to connect with the film connoisseurs, audiences who genuinely enjoy the iconic movies from across the eras. We believe there is an audience for this kind of cinema and we want to keep them glued to their seats on Saturday nights.”

     

    He added: “MAX Film Club is also a step to enhance our recently launched weekend campaign “Saare hafte lagey raho… weekend pe padey raho” by creating a complete entertainment package over the weekend.”

     

    MAX, India’s No. 1 Hindi Movie channel, provides its viewers with the biggest and best of Hindi movies and special events.