Chandrika, an Ayurvedic soap brand part of Wipro Consumer Care and Lighting, has unveiled its latest communication campaign, inviting consumers to ‘Own the confidence to glow like you.’
Said S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting commenting on this new direction: “Chandrika with its long-standing legacy has been synonymous with purity and authenticity. Our soaps help embracing inner radiance and thus enables everyone to exude confidence. As Chandrika evolves, we’re excited to introduce our empowering new message: ‘Own the Confidence to Glow like You.’ This strategic shift reflects our dedication to inspiring self-assurance and celebrating individuality among young women. By embracing this bold direction, Chandrika reaffirms its role as more than just a soap brand—it’s a beacon of empowerment.”