MxMIndia

Tag: Chandresh Nigam

  • With three films emphasising Equity Linked Savings Schemes

    Axis Mutual Fund launches campaign

    By Our Staff

     

    Axis Mutual Fund unveiled its new campaign for the upcoming tax season called #ELSSHaiNa. The investor education campaign aims to reiterate the importance of investing in ELSS (Equity Linked Savings Schemes that offer tax benefits under section 80C of the Income Tax Act) as a preferred and hassle-free option to save on tax.

     

    Said Chandresh Nigam, MD & CEO, Axis AMC: “At Axis AMC, we have always upheld the importance of Responsible Investing. As money managers, it is our duty to not only educate investors about the significance of investing in quality assets over the long term but also help them grow wealth while saving on tax in an efficient manner. ELSS is an option that is known to all investors. But without having spent the adequate time to optimize the right tax planning solution, investors often make hasty decisions and miss out on the most logical and easy option.”

     

    Said Raghav Iyengar, Chief Business Officer, Axis AMC: “Thanks to the continued efforts by MF industry, ELSS has started to gain widespread acceptance amongst the investor community. However, tax planning is still viewed as a strenuous and chaotic task. We need more awareness initiatives and campaigns such as ours, will be instrumental in connecting with the wider masses. The three distinct narratives of #ELSSHaiNa focus on capturing investment sentiment across age categories, genders, geographies. Furthermore, Axis Mutual Fund’s 360-degree approach for the campaign will leverage the power of digital, TV, radio, and the print medium to resonate and engage with the target audience.”

     

  • The new campaign marks the evolution of Axis Mutual Fund brand by playing the role of a credible and responsible asset management company

    Axis MF explains why it is The Responsible Mutual Fund’

    By A Correspondent

     

    Axis Mutual Fund has launched a new brand campaign – The Responsible Mutual Fund. It is based on the key Insight that investors know that mutual funds over longer term tend to give superior returns, compared to traditional instruments. Though investors are ready to experiment and invest in mutual funds, they are a little fearful.

     

    Explaining the rationale for the brand campaign, Chandresh Nigam – MD & CEO, Axis Mutual Fund said:“The campaign features our brand philosophy, ‘To provide quality financial and investment solutions which help customers feel financially secure and feel confident of a brighter and prosperous future. With retail money pouring in the last few years, and expectations of high returns running wild, it was important to communicate our differentiated brand positioning of being The Responsible Fund House. Suffice to say, we have always followed an investment philosophy that puts a strong emphasis on risk management over fancy promises of unreal returns.”