MxMIndia

Tag: Chandrasekar Radhakrishnan

  • Until recently with Nestle, Chandrasekar Radhakrishnan has been appointed to the position of Vice President – Strategy & Insights, Coca-Cola India & South West Asia

    Chandru chala Coca-Cola!

    By A Correspondent

     

    Chandru chala

    Coca-Cola India announced changes to its leadership structure. Chandrasekar Radhakrishnan has been appointed to the position of Vice President – Strategy & Insights, Coca-Cola India & South West Asia. Until recently with Nestle, Chandrasekar (or Chandru as he’s known in the A&M fraternity), will take charge of the strategic initiatives for the company to accelerate the pace of innovation and assess opportunities to offer a much broader and deeper portfolio of beverages for the consumers.

     

    Announcing the change, T Krishnakumar, President, Coca-Cola India & South West Asia said: “We believe there are significant opportunities that lie ahead of us to grow our portfolio and meaningfully penetrate the market. These changes will address developing business needs and pave the way to develop a stronger portfolio for the future. It also reinforces our commitment towards investing in talent development.”

     

    Sundeep Bajoria

    Also, Sundeep Bajoria, a veteran in the Coca-Cola system, has taken over as Vice-President – South West Asia (SWA) Operations from his earlier role of Vice President Strategy and Insights.

     

     

  • The initiative was conceptualised and facilitated by Famous Innovations

    Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali

    By A Correspondent

     

    Raj Kamble with Anand Mahindra and Chandrasekar Radhakrishnan of Nestle

    Nestlé India has brought about a change in packaging of three of its iconic brands – Maggi, Kit Kat and Nescafé to support girl child education in association with Project Nanhi Kali – an initiative by K C Mahindra Education Trust and the Naandi Foundation.

     

    Said Raj Kamble, Founder and CCO, Famous Innovations: “We were thinking of ways to increase corporate engagement for Project Nanhi Kali and we found ourselves wondering – what can corporate brands contribute with, other than just money? “Taglines” was the simplest, yet the most daring of answers. The one asset that any brands holds dearest to its heart and closest to its name. We salute Nestle India and Project Nanhi Kali for this bold step towards educating girls in India, a cause that we all know needs urgent attention.”

     

    In their new avatar, Maggi has changed its tagline from “2 minute noodles” to “2 minutes for education”, Kit Kat has changed the visual of the finger snap to one without the break with the line “no break from education” and Nescafe comes with the tagline “ It all starts with a Nescafe” to “It all starts with education”. The message is further reinforced with a call to action and the URL nanhikali.org. A hundred million packs in the new avatar will hit the shelves this week, notes a communiqué.

     

    Speaking on the partnership,. Suresh Narayanan, Chairman and Managing Director, Nestlé India said: “Brands are built by earning the love and trust of consumers over time. Every time a consumer picks a pack off the shelf, the visual properties of the brand serve as symbols of the promise the brand has made to the consumers. They are therefore invaluable assets, protected and treasured by organisations. We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. Girls with access to education not only improve their own lives but also bring changes to their families, communities and economies. This is Nestlé India’s humble way of making a small yet deeply felt contribution to a cause that is important and vital to our society.”

     

    The initiative will be further amplified by TV, outdoor, print, digital and on-ground activities, the communiqué adds.

     

  • The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri

    Goafest Day 1: Content key to success, say biggies in Industry Conclave

    By Dyanne Coelho

     

    The first day of Goafest typically sees CxOs from across the spectrum of media, advertising and marketing professionals converge at an Industry Conclave for an interface with leading lights from amongst industry professionals.

     

    Following the inauguration of Goafest’s tenth edition in the afternoon on Thursday, the Conclave saw keynotes by Anand Kripalu, MD and CEO, United Spirits and Member Diageo Global Executive Committee, D. Shivakumar, Chairman and CEO, PepsiCo India, R. Chandrasekar; Head of Communication and eCommerce, Nestle South Asia Region and Sanjeeb Chaudhuri; Global Chief Marketing Office and Regional Head, South Asia, Standard Chartered Bank.

     

    Shivakumar highlighted the dawn of the social media, digital space and e-commerce. “Recruit tech savvy people,” he said, adding: “We are getting seduced by so many tactics that we lose sight of our brand. Don’t be data rich and insight poor,” he added.  Shivakumar included a checklist for agencies in his talk; strategic planning, quality of management, buying, creativity, insights, value and tech solutions are the key, he said

     

    Anand Kripalu was up next, talking about the sacred relationship between a brand and its agency. “A brand and its agency is like a marriage, only divorce after you’ve tried bloody hard,” he said. Kripalu stressed the importance of agencies and clients creating value together. “Today organisations are becoming less and less important to talented people,” he said.

     

    Chandrasekar Radhakrishnan of Nestle pretty much backed up Kripalu talking about the timeless relationship between a client and its agency. “People don’t just buy products, they buy into products.”  Like the previous speakers, Radhakrishnan too highlighted the importance of creating quality content. “Content quality matters the most, not the platform. If the message is great, it will get rewarded. The quality of the message will determine the rewards.” He added the importance of increased creativity. “Brush aside safe creativity to make way for impactful and compelling creativity. Creativity must be relevant, not safe”

     

    The last speaker for the day was Sanjeeb Chaudhuri. “Consumers decide what they want to listen to, they have the ability to make or break your brand,” he said. The bulk of responses that brands receive have to do with consumers increasingly venting out on social media platforms. We need people today, who can listen and acknowledge the problem and offer solutions, he said.

    In Arrangement with MxMIndia.com