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Tag: Chandni Shah

  • Other names: Niraj Ruparel, Chandani Samdaria, Chandni Shah and P G Aditya

    Senthil Kumar, others also Jury Chairs for Abby 2024

    Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil Kumar, CCO, VML and P G Aditya, CCO and Co-founder of Talented, join as Jury Chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.

    The Abby Awards are scheduled to happen from May 29 to 31 in Mumbai as part of Goafest 2024.

  • The digital creative-led agency was founded by Rohan Mehta and Chandni Shah in 2011

    Finally! FCB acquires equity in Kinnect

     

    By Our Staff

     

     

    Marketing services conglomerate Interpublic and FCB have announced the acquisition of equity stake in Kinnect, billed as India’s largest independent digital marketing agency. While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership.

     

     

    We’ve prefixed the headline with a ‘Finally’ because this has been in the works for a while, and was in fact going to be announced before the pandemic or around the time. With this acquisition, the FCB group beefs up its digital media arsenal.

     

     

    Founded by Rohan Mehta and Chandni Shah in 2011, Kinnect has over 350 employees working across offices in Mumbai, Delhi and Bengaluru. Awarded Campaign South Asia’s Independent Agency of the Year multiple times, and Digital Agency of the Year 2020, Kinnect has clients such as Amazon, Asian Paints, HDFC Bank, P&G Group (Ariel, Tide & Old Spice), Disney+Hotstar, Bytedance Group (the TikTok owners), TVS Motors, RPSG Group, and more.

     

     

    Speaking about the acquisition, Rohit Ohri, Chairman and CEO, FCB Group India, said, “We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term. This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”

     

     

    In addition to creative work, the agency also has a media planning and buying arm called Media Kinnect. Although not spelt out, it’s not unlikely if it works closely with Lodestar, the media that’s part of the larger FCB network.

     

     

    Kinnect also has divisions for specific activities: for influencer amd talent outreach it’s Kinnect Outreach, for reputation management and listening – Kinnect 24/7, Kinnect Tech and Kinnect Productions for production activity.

     

     

    Discussing the partnership with FCB Group India, Rohan Mehta, CEO, Kinnect, said: “This development represents an exciting new chapter in our journey! As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context. We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”

     

     

    Added Chandni Shah, COO, Kinnect:  “We are thrilled to be joining forces with the FCB Group. Leveraging their expertise in building brands over decades, we hope to achieve similar legacies for our clients. Together we look forward to engineering a more transformative and holistic experience for brands and are excited about the possibilities of what we can achieve together.”

     

     

  • Launches the #UnstoppableNaari campaign

    Kinnect creates film for Bandhan Bank

    By Our Staff

    Bandhan Bank has launched the #UnstoppableNaari campaign. To celebrate the stories of transformation of these women, Bandhan Bank and digital agency – Kinnect, have created a film that depicts inspirational stories of women.

    Said Rahul Parikh, Chief Marketing and Digital Officer: “This film is a representation of what Bandhan Bank has always believed in and stood for. We are proud of our millions of customers who have transformed their lives. What brings us greater joy is the ripple effect these women have created in their communities, thereby causing social change at scale. We are privileged to be with them in their incredible journeys. We are confident to continue to make a difference, where it really matters.”

    Added Chandni Shah, COO at Kinnect said, “Bandhan Bank believes women frontline change. With #UnstoppableNaari, we have tried to highlight stories of real women who turned their life around with little support from Bandhan Bank and are successful entrepreneurs today. The stories depict difficulties and challenges that women are constantly faced with and underscores how women embrace them and use their time designing new business approaches and solutions. Through the film, we wanted to celebrate the undying spirit of women who shaped their passions and addressed the immediate needs in the new world order.”

     

     

  • The film "lets furniture do the talking"

    Asian Paints’ #ColourForEveryWood campaign

    By A Correspondent

     

    Asian Paints has released a series of digital films to launch Luxury PU Palette Range of Wood Paints with their #ColourForEveryWood campaign. These are conceptualised and executed by its social media agency – Kinnect.

     

    Commenting on the campaign, Chandni Shah, COO at Kinnect said: “Breaking from the notion ‘wood equals brown’, Asian Paints’ latest offering not only transforms old wooden furniture to look timeless but also adds new life to it. Hence, to showcase this product range we wanted to take an approach that was lighthearted and humorous. The team ensured that sarcasm, pun, and charm were on point!”

     

     

  • The digital campaign to comprise multiple ad films highlighting the importance of changing the lens through which we look at life

    Bausch + Lomb’s “Live Better, Live Now” campaign

    By A Correspondent

     

    Bausch + Lomb India has launched a campaign asking people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way.

     

    Commenting on the campaign, Sanjay Bhutani, MD, Bausch + Lomb India said: “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.”

     

    Added Chandni Shah, COO, Kinnect: “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.”

     

     

  • The campaign help bring about attention to large scale incidence of anaemia among urban women in India

    FCB Ulka gets Project Streedhan to raise awareness on anaemia among women

    By A Correspondent

     

    A campaign that emanates out of the fact that India ranks the highest in world for prevalence of anaemia among its women, has been launched to capture a more startling fact – that more than 50 per cent of women in urban India are also anaemic.

     

    Creative agency FCB Ulka has conceptualised Project Streedhan equates the importance of purity of gold – a precious metal – with that of the iron count in a woman’s body – another precious metal, as it were. The launch of Project Streedhan has been strategically timed to coincide with the Dhanteras 2019 and exhorts women to invest in Iron and not only gold.

     

    Shedding light on the idea and premise of the campaign, Swati Bhattacharya, CCO, FCB Ulka said: “Iron deficiency has seen many awareness campaigns. Still 1 out of every 2 women suffer from iron deficiency. Sometimes it not what you say but how and where you say it, that creates the bigger impact. This Dhanteras, when women are thinking of investing in gold, the Streedhan campaign gets them to think of investing in another metal. Something that turns to gold inside them – iron. The real Streedhan is iron. Also, what’s so heartening is that so many jewellers across the country have come forward to support this message!”

     

    Discussing the digital footprint of this campaign, Chandni Shah, COO, Kinnect added: “Iron deficiency is more common than anyone might think, but a woman’s inclination to do something about it is not half as common. The power of using digital icons to drive awareness cannot be underestimated, and we are so proud to associate with socially-conscious celebrities like Radhika Apte and Soha Ali Khan to reach millions of women across India. Through digital, we have inspired women with an extremely relevant message and urged them to take a crucial step towards their health this festive season”.

     

     

  • With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalized on influencer ads of every other brand out there

    HDFC Bank’s latest ad campaign capitalises on influencer ads of other brands

    By A Correspondent

     

    HDFC Bank along with Kinnect, its social media agency, has executed an ad campaign for Diwali that’s highly personalised and contextual to the relevant audience.

     

    With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalised on influencer ads of every other brand out there. Almost every influencer ad on Instagram stories was followed with an HDFC Bank story of how to buy that product with an HDFC Bank offer.

     

    Discussing this campaign, Ravi Santhanam, Chief Marketing Officer, HDFC Bank said: “HDFC Bank has always been a digitally-forward bank, and this campaign is an ingenious way to create brand affinity and talkability amidst the over-cluttered festive space on digital. All our marketing efforts focus on being native and non-intrusive to users. This campaign did just that through the clever takeover of Instagram through influencers”.

     

    Added Chandni Shah, COO of Kinnect: “Marketing during the festive season is tricky, as a consumer is spoilt for choice and therefore may experience difficulty in decision-making. We wanted HDFC Bank to stand out, and actually make the decision-making process simple and intuitive for the consumer. Following existing brand stories was the perfect (albeit, unexpected!) way to do this. What a way to create brand recall by swimming along the Diwali tide, instead of against it!”

     

     

  • The launch campaign has been conceptualised and executed by Social Kinnect

    Fbb launches its fashion channel Fbb TV

    By A Correspondent

     

    Fashion brand Fbb has launched its digital fashion channel – Fbb TV. The concept of Fbb TV is to highlight trends and views on the lates in fashion. The launch campaign has been conceptualised and executed by Social Kinnect.

     

    Talking about the launch, Pawan Sarda: Group Head – Digital at Future Group said: “For Fbb, content will play a huge role for us to create a unique fashion voice which is relevant to Indian sensibilities. Fbb TV is an ambitious attempt to what we think can be a 24hours buzzing fashion channel on digital. We want India to not just buy fashion from us but to engage with us every day when they wake-up with wondering ‘What to wear today’.”

     

    Added Social Kinnect COO Chandni Shah: “Fbb is a brand that has always been at the cutting-edge of digital innovation. With ‘Every Friday is a Tryday’, we continue to help fbb push the envelope to create digital content that engages customers beyond their purchase, and generates loyalty that will create growth for years to come. Also, ‘edutainment’ is huge nowadays as consumers want content that helps solve a particular problem in their lives. This property makes fbb one of the pioneers of ‘edutaining’ content in the fashion retail space.”

     

     

  • Fbb and Naezy unveil #India Ka Style anthem

    By A Correspondent

    Fashion brand Fbb has created a style anthem along with rap singer Naved Shaikh, aka Naezy. Fbb’s #India Ka Style anthem pictures Naezy rapping in different fashion avatars thereby celebrating fashion that is versatile from one wardrobe to the other. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.

    Speaking about the anthem, Pawan Sarda, Group Head – Digital, Future Group said: “Music is liberating and extremely expressive especially when it comes to rapping. Fashion and music go hand in hand which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”

    Added Chandni Shah, COO, Social Kinnect: “This has been one of those campaigns on our bucket list, and we believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space. Here’s to a long and fruitful collaboration!”

  • Henceforth called WLS, Brand Inspired by India with Global Interpretations

    Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

    By A Correspondent

     

    Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

     

    Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”

     

     

  • The thought behind this initiative is to enhance the user’s online shopping experience and make it easy and fun

    Fbb unveils its ‘Talk to fbbonline’ initiative

    By A Correspondent

     

    Fashion pret brand Fbb is set to reintroduce fbbonline, through its ‘Talk to fbbonline’ campaign. With an exclusive fbb bot, inclined to connect with online users and drive e-commerce.

     

    Said Prachi Mohapatra, Marketing Head at Fbb: “fbb has been a fashion destination for many. We wanted to provide the same fashion to our customers within the comfort of their homes. By launching the ‘Talk to fbbonline’ we wanted to offer our customers an easy access to their favourite fashion trends, through a simple command. With this campaign, we wanted to leverage the voice search technology and create a better connect with our audience.”

     

    Added Chandni Shah, COO, Social Kinnect: “Voice search is set to shake up the world of digital marketing this year, and it is the perfect time for a brand in the fast-moving retail space – like fbb – to utilise it. Enabling real-time communication with consumers, and creating yet another marketing touchpoint to increase one’s reach – voice search is here to stay. We’re excited to work with fbb on this on-trend campaign to reach more customers than ever.”