Tag: Chakravarthi N V

By A Correspondent

The Himalaya Drug Company has launched a digital campaign — #BecauseYouNeedTakingCareOfToo, for its personal care product line ‘Himalaya for Moms. The products include Soothing Body Butter (three variants- Rose, Lavender and Jasmine), Toning Massage Oil, Anti-Rash Cream and Nipple Care Butter.

The video captures the emotions of a mother whose daughter is entering motherhood and the tag line #BecauseYouNeedTakingCareOfToo rightly highlights the need and importance of self-care while devoting all her time towards the new born. The video shows a glimpse of the emotional and physical changes that a mother goes through during this phase of her life.

Said Chakravarthi N V, General Manager Marketing, Himalaya BabyCare: “The core idea behind #BecauseYouNeedTakingCareOfToo is the insight that once a baby is born, moms have little time left to look after their personal care needs and self-care is mostly side lined. The video is an attempt to emphasise its importance with the help of safe and herbal product range for mothers.”