MxMIndia

Tag: Chai Point

  • As Chief Brand and Digital Officer

    Chai Point appoints Manmeet Vohra

    By Our Staff

     

    Chai Point, the tea-led hot beverage platform, has announced the appointment of Manmeet Vohra as Chief Brand and Digital Officer.  She will focus on elevating and deepening the Chai Point consumer connect across all its channels – including the brand’s international foray. By leveraging the beverage platform’s innovation excellence across multiple channels, her focus will especially be on building an integrated digital experience through the Chai Point App.

     

    Said Amuleek Singh Bijral, Co-Founder and CEO, Chai Point: “We are committed to building a global Chai and Coffee beverage platform leveraging the software and hardware capabilities of our myChai brewing system. We are thrilled to have Manmeet Vohra join our seasoned senior leadership team in building a global brand for our platform.”

     

  • Chai Point is one of the early entrants in the organised tea chain business and targets the market of young working professionals

    Chai Point opts for Happy Creative Services

    By A Correspondent

     

    Chai Point, an omni-channel beverage brand, has handed over its creative and digital mandate to Bangalore based idea shop Happy Creative Services.

     

    Chai Point is one of the early entrants in the organised tea chain business and targets the market of young working professionals via its network of stores, dispensers on corporate premises and their delivery business. Since their start in 2010, Chai Point has achieved a scale of 90+ outlets across 7 cities, namely – Delhi, Mumbai, Pune, Hyderabad, Gurgaon, Noida and Bangalore.

     

    The creative portfolio will cover three major verticals of Chai Point – Retail Hubs, Chai@Work and Chai-on-Call. As the brand expands its offerings, Chai Point aims to be known as the preferred breakfast and snack delivery channel.

     

    Speaking on the association with Happy, Amuleek Singh Bijral, CEO Chai Point said, “We are really excited to have Happy Creative Services as our partner; and we look forward to working with them to build our brand.”

     

    Kartik Iyer

    On the partnership, Kartik Iyer, CEO and Co-Founder of Happy Creative Services said, “Its really exciting for us to partner with Chai Point. It only goes further to prove our capability in birthing new brands and growing them into household names. That too a category like chai is as traditional and basic as it gets. To take something that simple and add consumer experience to an un-organised sector can be challenging. The energy of the founders and the passion with which they have built their business truly inspires us. We look forward to creating some fun and insightful work for the brand.”