MxMIndia

Tag: Chaaya Baradhwaaj

  • Hits the sweet spot with campaign – "Madhur Pal"

    BC Web Wise films for Madhur Sugar

    By Our Staff

    Madhur Pure and Hygienic Sugar has launched three new films to promote its brand. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the campaign features TV actress Ansha Sayed who unveils a plethora of Madhur moments.

    Said Dr Satbir Sindhu, President Marketing and OD at Madhur Sugar: “Madhur Sugar has been a favourite with homemakers for decades. They understand the value of good health and happiness. The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. Health and hygiene has become the primary focus, especially for the elderly and children. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time. Madhur Sugar brings you the purity of sweetness time and again”.

    Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise: “This campaign captures everyday moments that become that much more joyful with the way these occasions play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments. The authenticity with which we have captured these relatable moments makes this a winning campaign for us as it resonates so well with what the brand stands for along with the space that these sugar-filled moments hold with the audience.”

     

     

  • The mandate includes managing SBIG’s social media presence.The account will be handled from BC Web Wise’s Mumbai office

    BC Web Wise wins social mandate for SBI Gen Ins

    By A Correspondent

     

    BC Web Wise has won the social media mandate for SBI General Insurance Company Limited.

     

    As per the mandate, the agency will be focusing on providing a new look to their social media. Additionally, the agency will create content strategies that are highly relatable & engaging to its audience. This will take the digital community for the brand up a notch!

     

    Commenting on the win, Chaaya Baradhwaaj, Founder & MD, BC Web Wise said: “SBI General Insurance is a very prestigious account for us. We are of course excited, and also to work with Shefali who is a very savvy digital marketer. What we are looking forward to is  being able to develop strategic communication that connects with audience at every phase of their journey where social media has a role to play. Essential optimising the full-funnel marketing relevant within social.”

     

    Added Shefali Khalsa – Head Brand, Corporate Communications and Online Sales of SBI General Insurance Company: “We are glad to onboard BC Web Wise to manage the social media strategy. With the strong domain of digital marketing, BC Web Wise will bring-in newer approach and innovations to elevate SBI General’s social media presence”.

     

    Further Ms. Khalsa added, “In today’s extra-ordinary times, digital space has become very important platform for brands, to capture audience attention. Funneling to which, social media has become the face that reflects a brand’s persona.”

     

     

  • This film has been written, produced, directed and narrated by Rohit Kumar Kanojia

    Nutrela Health unveils #DilKiBaat ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/Nutrela/videos/586720475523729/

     

    Nutrela Health has unveiled a new campaign #DilKiBaat, in association with digital media firm BC Web Wise. The campaign showcases what being stuck at home due to the lockdown feels like. It aims to give a message to people on staying positive and spending quality time with family.

     

    This film has been written, produced, directed and narrated by Rohit Kumar Kanojia.

     

    Said Darshan Panchal, General Manager, Nutrela: “The purpose of ‘DilKiBaat’ is to make people emotionally stable and realise the value of connection with family members while staying at home. The current situation is an appropriate time to discuss things and talk to family, while balancing both work and life. It is a human truth.”

     

    Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise:

    “Nobody knows what our future holds, so we should use this time at its best.  The lockdown has definitely not been easy to cope with. This film is designed to enable people to look at that brighter side, cherish those special moments even as they cope with the new normal.”

     

     

  • The account will be managed by the agency's Delhi office

    BC Web Wise wins digital mandate for KEI Industries

    By A Correspondent

     

    Full-service digital agency BC Web Wise has announced that it has secured the digital marketing duties for KEI Industries Limited, following a multi-agency pitch. The account will be managed by the agency’s Delhi office.

     

    As the agency on record, BC Web Wise will be responsible for end-to-end digital strategy services for KEI. The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management, and media planning.

     

    Anil Gupta

    Said Anil Gupta, chairman and managing director, KEI Industries Ltd: “KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Our requirement for a digital agency was driven by the decision to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. BC Web Wise impressed us with its experienced team and clear strategy to help us meet our business objectives. I look forward to working with them.”

     

     

    Chaaya Baradhwaaj

    Speaking about the win, Chaaya Baradhwaaj, Founder-MD, BC Web Wise said: “We are glad to be extending our digital services to KEI. The brand has been synonymous with engineering brilliance and is one of the most flourishing businesses in the power industry. Seeing as the electrical cable category lacks a much needed social media connect with the consumer, we are here to build that bond and create a strong digital base for KEI.”