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Tag: Cera

  • Many celebrities also joined the campaign using the handle, #LetsStayHome

    Cera urges people to stay home via latest ad campaign

    By A Correspondent

     

    As a brand which celebrates home, Cera has urged people to stay at home and stay safe through its video campaign on social media. Many celebrities also joined the campaign using the handle, #LetsStayHome.

     

    Notes a communique: “The current campaign strikes a sync with #CeraKuchPalGharKeNaam which was launched by CERA almost a year ago, and says Aaj Ghar Pe Hi Rehte Hain and ends with Kuch Pal Ghar Ke Naam.”

     

     

  • The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces in six different languages

    Cera’s new campaign visualises happy home feelings

    By A Correspondent

     

    Cera has attempted to touch the emotions of oneness in its new campaign ‘Kuch Pal Ghar Ke Naam’ that captures the essence of happy home moments. The 10-seconder ad campaign features a small family enjoying every bit of their moments in their home which has Cera products for happy yet comfort lifestyle.

     

    Said Atul Sanghvi, Executive Director, Cera: “The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved home and its inmates to the forefront. Also, since Cera offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home, it is appropriate to bring the home as centre of one’s life. This campaign delivers on the objective that Cera offers tiles, faucets and Sanitaryware, beautifully.”

     

     

  • The campaign has been conceptualised by 82.5 Communications

    Cera celebrates homes in new campaign

    By A Correspondent

     

    Home solutions brand Cera has developed a multimedia campaign that celebrates homes through ‘kuch pal ghar ke naam’. The campaign has been conceptualised by 82.5 Communications.

     

    Speaking about the campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head (Mumbai), 82.5 Communications, said: “In the home solutions category, one mostly sees cold product-centric commercials, with or without a celebrity. We wanted to move away from that zone and explore an emotional space that evokes conversations around varied connections we form with our homes. We hope it strikes a chord with home-owners, and is enjoyed by all!”

     

    Added Atul Sanghvi, Executive Director, CERA: “The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved homes and those who live in it to the forefront.  Also, since CERA offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-lifetime home, it is appropriate to bring the home as centre of one’s life.  This campaign delivers on the objective that CERA offers tiles, faucets and sanitaryware, beautifully.”

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications added: “This campaign is about moving away from the norm. So, we decided on not using a celebrity and showing aspirational products in an everyday light.”

     

     

  • As part of the mandate, Publicis India will be responsible for preparing a pan India communication objective for the brand

    Cera appoints Publicis India to handle full-service mandate

    By A Correspondent

     

    Publicis India has been mandated to handle the full-service responsibilities of Cera, the Ahmedabad-based home solutions provider. The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch.

     

    Commenting on the appointment, Atul Sanghvi – Executive Director, Cera said:“Cerahas exponential growth plans for coming years—with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.”

     

    On winning the business mandate, Srija Chatterjee, Managing Director, Publicis Worldwide India said:“We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. Cera is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”

     

    Adding to this, Ravpreet Ganesh, Executive Director, Publicis India said: “Cera is a leading name in home solutions and we’rehappy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”