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Tag: Centuryply

  • CenturyPly and its advertising agency, Wunderman Thompson, also onboarded Scam 1992 director Hansal Mehta for the film

    CenturyPly Club Prime gets onscreen Harshad Mehta for a push

    By Our Staff

     

    Plywood brand CenturyPly has embarked on a marketing campaign where it has partnered the Scam 1992, the OTT show on SonyLIv that had received rave reviews.

     

    Now we all know the various shades of grey that one associates with Harsha Mehta, but CenturyPly has tied up with the show and brought in the Pratik Gandhi who plays Harshad Mehta in the show to hardsell the product.

     

    CenturyPly and its advertising agency, Wunderman Thompson, also onboarded Scam 1992 director Hansal Mehta for the film.

     

    Commenting on the campaign,  Keshav Bhajanka, Executive Director, CenturyPly, said: “It’s very easy to get conned when buying plywood. A customer has a hard time, having to weigh the pros & cons of various brands of plywood in order to arrive at the right choice. CenturyPly has always kept the customer front & centre in everything that it does. In line with its corporate philosophy, this new advertisement for Club Prime is intended to give peace of mind to customers, helping them make the best ‘investment’.”

     

    Speaking on the film, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said, ‘Who better to speak about investment in India than the Big Bull himself? Who better to recreate the imagery of Harshad Mehta than Hansal Mehta? Who better to enact that role than Pratik Gandhi? When one brings together all in a commercial, along with the iconic music, one can hope it’s going to be a memorable watch.”

     

    The question is: will you buy a product that’s being pushed by Harshad Mehta, even if it’s in an ad?

     

     

  • Launches digital film for consumer education

    Wunderman Thompson promotes CenturyDoors

    By Our Staff

     

    Century Plyboards (India) Ltd, brand in interiors, is now a leading brand in the doors category and has released its new independent digital film for its customers.

     

    The advertisement has been conceptualized by Wunderman Thompson and directed by Visual Audio and will be promoted across social media and leading digital platforms.

     

    Speaking on the new film, Nikita Bansal, Executive Director, CenturyPly said: “CenturyDoors is built to endure everything a door is subjected to everyday.  The product is an all-rounder not only in terms of tested features but also in terms of exclusive designs. The product is manufactured using CenturyPly that is synonymous with strength and durability. Our new film for CenturyDoors conveys the disadvantages of not choosing a termite proof door. It has been depicted in a language that is most relatable to our customers. With this film we simply want to make our customers aware of the challenges that are inevitable with the wrong choice of doors and thus urge them to trust only pioneers when it comes to home interiors. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”

     

  • To promote Lucida, the super glossy range of laminates

    WT launches TVC for Century Laminates

    By Our Staff

     

    Century Plyboards (India) Ltd launches a new campaign for Lucida – its super gloss range of high-gloss laminates. The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and features actor Jisshu Sengupta.

     

    Speaking on the new TVC, Mr. Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • To launch Lucida – the super glossy range of laminates

    Wunderman Thompson films for CenturyLaminates

    By Our Staff

     

    Century Plyboards  has launched a new campaign for its new high gloss range of laminates, Lucida. Bengali actor Jisshu Sengupta features in the TVC. The campaign has been conceptualised and created by Wunderman Thompson and produced by Small Fry Productions and will be promoted across popular regional shows.

     

    Speaking on the new TVC, Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • Launches Century Promise app to protect customers against fake plywood

    Wunderman Thompson films for CenturyPly

    By Our Staff

     

    CenturyPly boards has announced the launch of Century Promise app. The advertisement is conceptualised and created by Wunderman Thompson and produced by SVF Brands. The film features actors Rajat Kapoor and June Malia.

     

    Speaking on the initiative Sanjay Agarwal, Managing Director, CenturyPly said: “ While CenturyPly has always been innovative in terms of developing new products, this time our focus was to channelize this innovation to consumer’s knowledge and awareness about safety of his money. It is alarming to see the rise of so many counterfeit plywood in the market. Gullible customers cannot differentiate between authentic and fake plywood and pay huge amounts on fake ones. With launch of Century Promise app, we truly say to customers ‘Raho Befikar’ as they can now make right informed decision while purchasing quality plywood.”

     

     

  • Unveils new plywood reinforced with unique Firewall technology to contain spread of fire

    Walter Thompson films for Century Plyboards

    By Our Staff

    CenturyPly has launched new TVC to unveil plywood reinforced with Firewall technology. The conceptualisation and script of the film has been done by Walter Thompson and captures the capacity of CenturyPly Firewall plywood to contain the spread of fire. The ad was shot in association with Studio Eeksaurus.

    Said Keshav Bhajanka, Executive Director, Centuryply:  “We are deeply concerned about the rising incidences of fire across our country and we have decided to focus on what can be done to address this issue so that our customers continue to derive peace of mind from our solution. The result is this unique Firewall solution, which prepares our plywood to be the best in class to fight fire and give crucial time to save lives and valuables in case of fire breaking out. We wanted our film to quickly assimilate that Firewall Technology contains fire spread and smoke generation and gives customers crucial time to act. Our advertising agency Walter Thompson has done an excellent job to conceptualise and create the script of the film.”

     

     

  • Salute the indomitable spirit of the carpenters and Mother Nature

    CenturyPly Heroes is back for Pujo

    By A Correspondent

     

    CenturyPly, the manufacturer of plywood and decorative laminates, is back with its annual campaign titled CenturyPly Heroes.

     

    CenturyPly, this year is saluting the power of craftsmanship and Mother Nature through a very short film wrapped around the subdued festivities of Durga Puja. The company, notes a communique, is  contributing their bit to Nature by planting 1000 trees in collaboration with Grow Trees in the Sunderban mangrove of West Bengal in aid of Amphan Cyclone.

     

    Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said, “We are extremely delighted to announce the advent of CenturyPly Heroes 2020. Continuing the tradition, this year also we aim to touch the lives of real heroes and add warmth to their lives behind all the glitz and glitters of festivals. The carpenters are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and relentless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and to connect with the craftsmanship of these carpenters better than before.”

     

     

  • The film has been directed by renowned director Prasoon Pandey

    CenturyPly takes ‘Sab Sahe Mast Rahe’ message further in latest ad campaign

    By A Correspondent

     

    CenturyPly has launched a campaign across all leading television channels, theatres and relevant digital platforms to ensure trust in consumers.

     

    The video highlights the brand ethics and highly durable products when the furbished room remains undamaged even after those unintentional tortures on the furniture. The film has been directed by renowned director Prasoon Pandey.

     

    Regarding the campaign, Keshav Bhajanka, Executive Director, CenturyPly said: “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressed scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide ranges of aesthetic designs. We aim to elevate the trust in our consumers , as Centuryply products keeps its promise with water proof, scratch proof, fire resistant, bacteria proof products –assuring a completely worry free experience for customers.”

     

     

  • The campaign was curated focusing on the importance of waterproof plywood since the longevity and quality depends on this

    CenturyPly educates on choice of waterproof ply

    By A Correspondent

     

    CenturyPly has recently launched a digital film on Sainik 710 ply. Through this initiative, the brand aims to educate and create awareness amongst the consumers to distinguish between regular self-proclaimed water resistant plywood and Sainik waterproof plywood.

     

    Said Nikita Bansal, Executive Director, CenturyPly: “We at CenturyPly, believe in providing quality products and consumer convenience is paramount to us. With the launch of this video, we aim to educate the consumers on the importance of quality plywood and we extremely positive that this will be of a great assistance to the consumers while buying one. CenturyPly has always been the front-runner in the Indian plywood industry, and Sainik being a part of it, also resonates similar trust and unwavering quality assurance.”

     

     

  • CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness

    CenturyPly pledges towards a healthier life with #HardcoreHappySoul

    By A Correspondent

     

    CenturyPly has announced a digital campaign #HardcoreHappySoul to encourage fitness enthusiasts to get more people into the habit of fitness.

     

    Said Sanjay Agarwal, Managing Director of CenturyPly: “This is our humble effort to grow the number of people into the fitness tribe. After all, a fit nation is a hit nation. The aim for the campaign is to emphasize on the inner strength for a happier soul, which is synonymous with our brand values. At CenturyPly, we give paramount importance to the inner strength of our products that resonates through the beautiful exteriors. This similarity between the aim of the campaign and the core messaging of the brand is the primary reason for taking up this initiative in the first place.”

     

     

  • The initiative aims to motivate women to self-examine lumps

    CenturyPly pledges pink to encourage early detection of breast cancer

    By A Correspondent

     

    To mark the breast cancer awareness month, Century Laminates from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative aims to motivate women to self-examine lumps and promote the benefits of early detection.

     

    Notes a communique: “As a part of the campaign, the brand is encouraging people to click pictures while holding or wearing anything in pink and post the same on their social media assets with the hashtag #PinkPledge, tagging @centuryplyofficial and five close mates they care about to support the cause of early detection.

     

     

  • Like in the earlier years, the plywood and laminates leader celebrates the indomitable spirit of the carpenters

    CenturyPly is back with CenturyPly Heroes 2019

    By A Correspondent

     

    In a bid to reiterate the commitment towards excellence, CenturyPly is back with its annual campaign CenturyPly Heroes.

     

    Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said: “We are extremely delighted to announce the advent of CenturyPly Heroes 2019. Continuing the tradition, this year also we aim to touch the lives and add warmth to the real heroes behind all the glitz and glitters of festivals. The carpenters’ are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and restless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and able to connect with the craftsmanship of these carpenters better than before.”