MxMIndia

Tag: CenturyDoors

  • Launches digital film for consumer education

    Wunderman Thompson promotes CenturyDoors

    By Our Staff

     

    Century Plyboards (India) Ltd, brand in interiors, is now a leading brand in the doors category and has released its new independent digital film for its customers.

     

    The advertisement has been conceptualized by Wunderman Thompson and directed by Visual Audio and will be promoted across social media and leading digital platforms.

     

    Speaking on the new film, Nikita Bansal, Executive Director, CenturyPly said: “CenturyDoors is built to endure everything a door is subjected to everyday.  The product is an all-rounder not only in terms of tested features but also in terms of exclusive designs. The product is manufactured using CenturyPly that is synonymous with strength and durability. Our new film for CenturyDoors conveys the disadvantages of not choosing a termite proof door. It has been depicted in a language that is most relatable to our customers. With this film we simply want to make our customers aware of the challenges that are inevitable with the wrong choice of doors and thus urge them to trust only pioneers when it comes to home interiors. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”

     

  • CenturyPly makes an attempt to educate the consumers in an entertaining manner

    CenturyPly out to educate consumers on good quality doors

    By A Correspondent

     

    CenturyPly has now adapted a humourous take on both retailers and consumers; highlighting the importance of doors in our daily life by launching a web-video on CenturyDoors.

     

    Said Nikita Bansal, Executive Directors, Doors, CenturyPly: “We at CenturyPly, believe in providing quality products to our consumers and their trust is paramount to us. With the launch of this video, we are extremely excited to witness the expected brand connect and hope to educate them on the importance of quality, in a product category like doors. CenturyPly has always been the front-runner in the Indian plywood industry, and being a part of it, CenturyDoors also resonate similar trust and unwavering quality assurance of the mother brand.”