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Tag: Century Laminates

  • To promote Lucida, the super glossy range of laminates

    WT launches TVC for Century Laminates

    By Our Staff

     

    Century Plyboards (India) Ltd launches a new campaign for Lucida – its super gloss range of high-gloss laminates. The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and features actor Jisshu Sengupta.

     

    Speaking on the new TVC, Mr. Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • The initiative aims to motivate women to self-examine lumps

    CenturyPly pledges pink to encourage early detection of breast cancer

    By A Correspondent

     

    To mark the breast cancer awareness month, Century Laminates from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative aims to motivate women to self-examine lumps and promote the benefits of early detection.

     

    Notes a communique: “As a part of the campaign, the brand is encouraging people to click pictures while holding or wearing anything in pink and post the same on their social media assets with the hashtag #PinkPledge, tagging @centuryplyofficial and five close mates they care about to support the cause of early detection.

     

     

  • Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept

    Hakuhodo Percept creates TVC for Century Laminates

    By A Correspondent

     

    Century Laminates, a leading manufacturer of decorative laminates and veneers, marked its debut into television advertising with a new campaign created by Hakuhodo Percept.

     

    Hakuhodo Percept’s campaign for Century Laminates which went on air on December 17 romanticises the process of selecting the right laminate in making a perfect home. This sentiment has been captured in the campaign tagline Jaisa chahen ghar sajaayen, Apna har khayal, humare paas paye.

     

    Building on a couples’ relationship and exploring their diverse choices and the need for variety, the TVC by Hakuhodo Percept highlights how making a home is today a joint decision involving both the husband and wife.

     

    Said Keshav Bhajanka, Director, CenturyPly: “We want to give every customer a visual experience through Century Laminates. They too can play an important role in choosing the right look, as we believe there is an artist inside all of us. With its wide range, Century Laminates gives an unparalleled freedom of choice to the end user.”

     

    Amit Gope, Head – Marketing, CenturyPly, added that the TVC is just the beginning of portraying Century Laminates as an individual brand. “We have many good products, but Century Laminates has to become a leader in the laminates segment. This is our first effort towards realising that goal,” he said.

     

    Credits:

    Creative Agency: Hakuhodo Percept, New Delhi

    Creative Team: Sabuj Sen Gupta, Niloy Kumar Som, Tripti Kakkar

    Account Servicing Team: Bhaskar Ghosh, Avilash Chakraborty, Kanav Sharma

    Production House: Film Farm

    Director: Parikshit Vaidya

    Producer: Anirudh Bagchi