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Tag: Centuary Mattress

  • … for the second consecutive year

    Centuary Mattress gets PAD Group for creative

    By Our Staff

     

    Centuary Mattress (yes, that’s how the name has been spelt) has chosen Pad Integrated Marketing and Communications as its creative agency partner for the second consecutive year.

     

    Commenting on this enduring partnership, Vijay Kumar Mikkilineni, General Manager Brand & Marketing of Centuary Mattress, said: “We are thrilled to renew our partnership with Pad Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”

     

    Gautam Reddy
    Gautam Reddy

    Added Gautam Reddy, Founder, Pad Group: “The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market” said

     

  • TVC campaign targets millennials and the elderly

    Sania Mirza promotes Centuary Mattress

    By Our Staff

     

    Centuary Mattress has launched new campaign with brand ambassador Sania Mirza. The campaign is targeted at the millennials and the elderly.

     

    Commenting on the campaign, Uttam Malani, Executive Director, Centuary Mattress, said: “The latest campaign with Sania Mirza is a fun take on the sleeping habits of millennials in the form of a musical; with Sania highlighting the importance of prioritizing sleep on a good certified mattress. Sleeables by Centuary comes with up to 10 years of warranty and CertiPUR – US certified foam and is available exclusively across leading online platforms.”

     

    Added Richa Puri, Associate Vice President – Client Servicing, Pad Agency: “Our brand ambassador Sania Mirza understands the importance of good sleep to achieve great health and how it can be a source of positive energy for millennials to achieve their goals. We are delighted to have her as the force of motivation for the upcoming generation in this new campaign.”