MxMIndia

Tag: Celkon Mobiles

  • The company will now be handling the entire digital mandate for this brand

    Celkon hands over digital mandate to Liqvd Asia

    By A Correspondent

     

    LIQVD Asia has bagged the digital mandate of Celkon Mobiles, a leading manufacturer, which designs and manufactures a wide range of Windows and Android mobile phones. The company will now be handling the entire digital mandate for this brand.

     

    The agency which specializes in building digital experiences, will be designing strategies for all the digital assets of Celkon Mobiles including media buying, creatives, social media, search marketing, etc. and will lead complete Digital Services for the brand.

     

    On the decision of appointing LIQVD Asia as its digital agency, Murali Retineni, Executive Director, Celkon Mobiles said, “We have always been a pan-India brand with significant spends on digital but we are now planning an aggressive spike in our spends on the digital medium. We were looking for an agency that had proven capabilities in this segment and are delighted to have appointed LIQVD Asia as our digital agency. We are hopeful that together we will take the brand to new heights.”

     

    Commenting on the new client win, Zubin Nalawalla, co-Founder, LIQVD Asia said, “We are excited to add Celkon Mobiles to our prestigious client list and to extend comprehensive Digital Media management to the brand. We are looking forward to working closely with the brand.”

     

    Celkon Mobiles has been constantly in the news for launching Windows & Android phones at very affordable costs without compromising on the quality or features. The brand is looking at spending between 15-20 crore INR over a period of the next one year.

     

  • Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch

    FoxyMoron bags digital marketing duties of Celkon Mobiles

    By A Correspondent

     

    Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron. This mandate will be handled by the recently opened Delhi NCR branch of FoxyMoron. This digital mandate includes the independent management of the mobile brand’s presence on social media platforms including Facebook and Twitter.

     

    In the recent past, Celkon Mobiles has concentrated its marketing efforts towards sponsoring cricket tournaments. With the shift on to the digital platform, FoxyMoron conceptualized and recently executed the ‘Campus-O-Logy’ campaign, aimed at encouraging young college going students to enjoy their time on campus with the newly launched Campus Series smartphones.

     

    On the decision of appointing FoxyMoron as its digital agency, Pradeep Yerraguntla, Head, Digital Management, Celkon said, “We are happy to associate ourselves with FoxyMoron to drive all our digital communications objectives. At the core of our marketing strategies is the need for a detailed strategic and creative alliance to take Celkon Mobiles, the brand forward to the highest level.”

     

    Said Akshay Gurnani, Business Head – North, FoxyMoron: “Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products.”