MxMIndia

Tag: Ceat Tyres Ltd

  • The tournament will commence on September 10, 2022

    Ceat Strategic Time Out for veterans’ series

    By Our Staff

     

    Ceat Ltd, the tyre manufacturer, is the new Official Strategic Timeout Partner for the second edition of Road Safety World Series 2022 (RSWS), the international T20 cricket league featuring national and international cricketing legends.

     

    Said Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd: “CEAT’s mission has always been to make ‘Mobility Safer and Smarter Every day’ and at the same time, we have a long association with different formats of cricket. We are delighted to be a strategic time out partner with RSWS, wherein the nation’s beloved sport focuses on road safety in India and globally. This cricket tournament will strengthen our commitment to make Indian roads safer for pedestrians and vehicles.”

     

    The tournament will commence on September 10, 2022, which will witness eight teams, India Legends, England Legends, Australia Legends, West Indies Legends, Sri Lanka Legends, South Africa Legends, Bangladesh Legends, and New Zealand Legends competing for the coveted trophy.

     

  • Aims to promote road safety

    Aamir Khan in new TVC for Ceat Tyres

    By Our Staff

     

    Ceat Tyres has launched another integrated marketing campaign featuring actor Aamir Khan to promote its premium SecuraDrive range of tyres.  The campaign will be a series of three advertisements with Aamir Khan playing different avatars in each version throughout the second leg of IPL across media platforms.

     

    Said Amit Tolani, Chief Marketing Officer, Ceat Tyres Ltd: “Safe and smart mobility has been Ceat’s primary goal. The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort— the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres. Aamir embodies Ceat’s honesty, enthusiasm, perfection, and innovation and has been a great brand ambassador for us.”