MxMIndia

Tag: CCC

  • Two popular alcohol brands were seen using surrogate advertising by promoting a music CD and travel experience, respectively

    110 objectionable ads withdrawn in Jan 2020 after ASCI investigation

    By A Correspondent

     

    During the month of January 2020, ASCI investigated complaints against 342 advertisements, of which 110 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated remaining 232 advertisements, of which complaints against 208 advertisements were upheld. Of these 208 advertisements, 83 belonged to the education sector, 64 belonged to the healthcare sector, eight to personal care, seven belonged to Real Estate sector, five to the food & beverages sector, and 41 were from the ‘others’ category.

     

    ASCI exercised the “Suspension Pending Investigation” (SPI) option to fast-track a complaint against an extremely offensive advertisement of an online content app. The advertisement shown as a user uploaded content involved the use of expletive and swear words as well as use of obscene language. The advertiser was instructed to pull down the objectionable advertisement within 48 hours.

     

    ASCI also processed an intra-industry complaint against an advertisement by a pipes and fittings company featuring a famous Bollywood celebrity that misled consumers by implying that they are selling zero defect pipes. The advertisement also violated ASCI’s Guidelines for Celebrities in Advertising.

     

    An FMCG giant, while presenting their ketchup as an accompaniment to meals was seen discrediting home cooked food and disparaging good food practices by calling it to be “boring” roti-sabji. Two popular alcohol brands were seen using surrogate advertising by promoting a music CD and travel experience, respectively.

     

    In the cosmetic and personal care category, one large FMCG company was found to fall foul by contravening the ASCI Guidelines for Advertising of Skin Lightening or Fairness Improvement products. These were two separate advertisements of their cosmetic bleach brands. Another FMCG company misled consumers by claiming that its soap was recommended by Doctors and is capable of reducing risk of skin problems by up to 95 per cent.

     

    A legacy brand with their sports motorcycle portrayed dangerous acts and manifested a disregard for safety as the visuals were likely to encourage minors to emulate such acts which could cause harm or injury.

     

    For the month of January, the CCC saw misleading advertisements of several IVF hospitals and Fertility clinics guaranteeing success and claiming to be the best. There were also a number of real estate advertisements making leadership claims which were unsubstantiated.

     

     

  • The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.

    I’m lovin’ it! ASCI pulls up SMS ad for incorrect claim

    By A Correspondent

     

    In April 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 40 ads. Health & Personal Care and Education were the main categories that continued to make misleading claims and come under the scanner of the CCC. Health & Personal Care sector leads with a whopping 52 per cent ads (148 out of 287) complaint upheld in the first four months of 2013.

     

    ASCI is proactively strengthening its awareness to cover ads in every media form. One such step was taken in the month of April when, for the first time, it received and upheld a complaint against an SMS ad sent out by Hardcastle Restaurants Pvt Ltd for McDonalds. (Details in the CCC report below under ‘Others’ category).

     

    HEALTH & PERSONAL CARE:

    The CCC found the following claims in Health & Personal Care product or service ads released in (newspapers) the press to be either misleading or false or not adequately/scientifically substantiated and hence violated the Chapter I of the ASCI code. Some of the Health Care products or services ads also contravened the provisions of the Drug & Magic Remedies Act. Complaints against the following ads therefore were upheld:

     

    – Naaz India Company: Naaz Fat Cut Granuals in their advertisement claimed that they are a ‘new invention regarding obesity’, ‘result of 10 years of hard work of doctors’, ‘no side effects on body’, ‘body does not become over weight or underweight’, ‘skin becomes tighter, youthful, beautiful &doesn’t loosen again’, ‘stomach becomes flat for sure’, ‘government recognized medicine’, ‘expert doctors of Naaz India health care company have made Naaz cut granules for complete fat reduction & it is approved by Government Ayurveda department of India’.

    – Sagar Dispensary’s advertisement claimed that ‘Dr. S.A. Ali is an expert in STD’. ‘Treats patients with problems like less sperms, impotence & provides complete and permanent cure’, ‘our successful treatment has cured lakhs of disheartened patients and given them new life’.

    – Anant Clinic’s advertisement claimed that it ‘provides successful cure of male infertility’, ‘internal weakness’, ‘premature ejaculation erectile dysfunction’, ‘childlessness’, ‘skin disease’, ‘psoriasis and tumour in breast’.

    – GM Pharmacy: Sadabahar Sugar Free’s advertisement claimed that ‘Sadabahar sugar free is a diabetes killer powder’, ‘most effective medicine in diabetes’.

    – Nature Green Herbal Care’s advertisement claimed that, ‘it increases time of your sexual activities’, ‘made with miraculous desi herbs’, ‘100% result, and no side effect’.

    – Herbal Icon India: Trugesic’s advertisement claimed that it ‘helps to get rid of kidney stones in just 9 day course’, ‘magical ayurvedic medicine’.

    – Alshifa Churna’s advertisement claimed that it gives ‘result in 10 days of extra fat reduction on stomach’, ‘gets you relief from constipation, sugar, high blood pressure, gas, acidity and piles without operation’.

    – Sarkar Dispensary’s advertisement claimed that it ‘is the Best Ayurvedic clinic of 2011’

    – NCP Herbal: Sovolin Ayurvedic’s advertisement claimed that it ‘gives soft, smooth and silky skin with the touch of Sovolin which other cannot give’.

    – IPSA Labs Pvt Ltd.: Eraser Ayurvedic Skin Cream’s advertisement claimed that it ‘is a mixture of 8 essential herbs which removers every kind of spots from your face and skin’.

    – Musli Sakthi Herbals Pvt Ltd.: Musli Sakthi’s advertisement claimed that there’s ‘no need of Viagra now’, ‘first time in the world Musli Sakthi in silver colour powder form’. ‘Complete result within 7 days’, ‘happiness in sex and immediate solution for the sex problems’.

    – Gogaji Hair & Skin Care Centre: Gogaji Hair Oil’s advertisement claimed that ‘Gogaji Hair Oil stops baldness, stops hair fall.’

    – Stammering Cure Centre advertisement claimed that the centre ‘Partha Bagchi (world leader in stammering cure since 22 years) cures stammering in 12 days.’

    – R K Herbals Pharmacy’s advertisement claimed that ‘this formula is 400 years old and has been used by the Nawabs and the Maharajahs to enhance their sexual life.’ ‘It improves vitality, increases volume and quality of semen, helps in treating erectile dysfunction.’

    – Raj Power Capsules’s advertisement claimed that ‘relief to sex weakness in males within 2 hours’, , ‘nervous weakness’, ‘quick disposal of sperms’, ‘inability to enjoy long time sex’, ‘sex effects due to diabetes to cure all these problem’.

    – KPR Herbals’s advertisement claimed that ‘Sex weakness in men and all sex related diseases can be cured by Power Booster’, ‘not interested in sex’, ‘couldn’t achieve complete satisfaction in sex’, ‘erotic problems’, ‘fast disposal of semen while on sex’, ‘couldn’t satisfy sexually your mate’, ‘weakness of sperms all these can be cured through our herbal medicine treatment’.

    – Lotus Granges (India) Ltd: Scent Soft Bio’s advertisement claimed that ‘it is made to eliminate objectionable odour with helpful microbes, which digest bad smell’.

    – Naaz India Company: Naaz Hair Up Oil’s advertisement claimed that it ‘stops hair fall’, ‘provides successful cure of baldness’.

    – Kamboj Foods Pvt Ltd: Kamboj Proper Diet’s print advertisement claimed that ‘Benefits of Kamboj Proper Diet 100% Natural QPM grain are that, it helps you rid of obesity and weakness, increases IQ and immunity power, makes your married life happy, keeps IT professionals away from stress.’

     

    EDUCATION

    The CCC found following claims in print ads by 12 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld:

     

    – Lakhani Academy advertisement claimed that ‘Lakhani Academy will give 100% fees refund, if students fail in IPCC/CPT.’

    – Indian Institute of Learning & Advanced Development’s advertisements claimed ‘100% assured placement’, ‘earn back upto 100% of course fee’.

    – Maharishi Basant Tutorials in its advertisement claimed that ‘guaranteed success program for IIT-Jee, else 100% fee refunds’.

    – Alchemist’s advertisement claimed that ‘it has more than 22 students in 99 percentile and 78 students in 95 percentile’.

    – Mukils English Academy’s advertisement claimed that it ‘provides 100% job guarantee on all courses’.

    – IT’S THE Education Group, Sai National Intuition of Technology (SNIT)’ & Tulip India’s advertisement claimed that they ‘provide 100% placement’.

    – Fastrack Institute of Technology’s advertisement claimed, ‘100% Job Guarantee’ & ‘100% Course Completion Guarantee’.

    – Swami Vivekanand Institute of Technology’s advertisement claimed that it ‘provides 200% placement.’

    – Saffron Eduworld Pvt Ltd: Saffron Eduworld Coaching’s advertisement claimed ‘JEE 100% guaranteed result or money back.’

    – INPTC advertisements claimed ‘100% placement’ & ‘INPTC-

    – Mahatma Tutorials: The advertisement claimed that Mahesh Tutorials ‘provides 100% success guarantee’.

    – Subhash Bose Institute of Hotel Management: The advertisement claimed that ‘273 out of 273 students were placed in 2012’ by the institute.

    – Amity University: In the ‘MBA 2013 Admission Notice’ print advertisement, the Amity University is showing its rankings given by ‘Business Today’ and ‘The Economic Times’ without providing the details of the years of ranking which is misleading.

     

    OTHER FMCG:

    Ganesh Wheat Product Pvt Ltd: Ganesh Atta’s print advertisement claimed that they are ‘processed through reverse osmosis, Ganesh bajra Atta and Ganesh Makkai Atta, prevent several health hazards and give you more nutritious and delicious rotis every day, Bajra (pearl millet) and Makai (Maize) are processed through water purified by reverse osmosis which makes the rotis more wholesome’. These claims need to be substantiated. In the absence of comments from the advertiser, the CCC concluded that the claims mentioned in the advertisement were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was upheld.

     

    CONSUMER DURABLES:

    Aqua Corporation: Aqua Pure Guard Water Purifier’s print advertisement claimed that it is ‘World’s No.1 water purifier’. This claim needs to be substantiated. In the absence of comparative data from the Advertiser, the CCC concluded that the claim, ‘World’s No.1 water purifier’, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was upheld.

     

    OTHERS:

    Hardcastle Restaurants Pvt. Ltd: – McDonald’s promotional SMS shows ‘McVeggie or McChicken FREE on order of Rs. 200/- above with McDonalds. Mention coupon code MCD07 while ordering, valid till 7/1/13. Call Now 66000666. T & C.’ The complainant was at the McDonald counter at the Food Court, Inorbit Mall, Malad (West) on 6/1/2013 and was informed that this SMS was sent purely for home delivery ONLY.

     

    According to the complaint, (The) the SMS advertisement that McDonalds sent was totally misleading. It simply said “call now” and not that it applies only for “Home Delivery”. The CCC concluded that the advertisement – SMS was misleading by omission, as it did not mention that the offer of a free McVeggie or McChicken applies only to Home Delivery. The advertisement – SMS contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    Pernod Ricard India P. Ltd: Jacob’s Creek, the print advertisement is a promotion of a liquor brand. Advertising of liquor is prohibited is prohibited by most States. The CCC concluded that the communication was an Advertorial pertaining to a Surrogate product. The complaint was UPHELD as it contravened the Brand Extension Guidelines as mentioned in Chapter III.6 of the Code.

     

    Dr. Nigam’s Health Pvt Ltd.: Dr. Nigam Hair Multiplication’s “Dr. Nigam” has been tarnishing the brand of RichFeel and maligning it in their ads. The brand has also been deliberately using RichFeel’s brand template colour and a misrepresented brand look alike logo (RichFeel’s logo has two E’s, one of which is a mirror image of the other) as well, besides picking up scientifically proven points pertinent to RichFeel in their communication and negatively portraying the brand. The CCC concluded that the advertiser has made unjustifiable use of the name of Richfeel and taken unfair advantage of the goodwill attached to its trade mark and goodwill acquired by its advertising campaign. The advertisement contravened Chapter IV.2 of the Code. The complaint was UPHELD.

     

    Akansha Hair & Skin Care Herbal Unit Pvt Ltd: Akansha Sukhparash’s advertisement claimed that it ‘makes your face fair and removes wrinkles from your face’. After reviewing the advertisement and advertiser’s response, the CCC concluded that the claim, “makes your face fair”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD. After reviewing the advertisement, the CCC realized that the ad does not claim to remove wrinkles from face, this complaint was NOT UPHELD.

     

    During the month of April, the CCC also received complaints against 11 other advertisements. The complaints were received against the advertisements of Aviva Life Insurance Company India Ltd, Euro Fashion Inners International (P) Ltd – Euro Briefs, Great Eastern Management School – GEMS B School, Hindustan Unilever Ltd – Comfort 1 Rinse Fabric Conditioner, Keya Seth’s Ayurvedic Solution – Keya Seth’s Umbrella Sunscreen Lotion, Kaleesuwari Refinery Pvt Ltd – Gold Winner Sunflower Oil, Mankind Pharma Ltd -Manforce Condom, McNROE Consumer Products P. Ltd – Wild Stone Deodorant, Piaggio Vehicles Pvt Ltd– Vespa, Times Business Solutions Ltd – Magicbricks.com, United Spirits Ltd – Kingfisher. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.

     

  • The ASCI upheld complaints against 52 of the 84 ads reported to it. The healthcare category was in the lead, with complaints upheld against 23 ads.

    ASCI upheld complaints against 52 ads in March 2013

    By A Correspondent

     

    In March 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 52 ads. Healthcare, Education and Personal Care were the main categories that continued to make misleading claims and come under the scanner of the CCC.

     

    The CCC found following claims in health and personal care products or services ads released in Newspapers to be either misleading or false or not adequately/scientifically substantiated and hence violated the Chapter I of the ASCI code. Some of the Health Care product or services ads also contravened the provisions of the Drug & Magic Remedies Act.

     

    The CCC found following claims in print ads by 14 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld.

     

    Media

    1. The Economic Times: ET Now in their print ad claimed that ”ET Now is the undisputed leader on the budget date, only our competitor will say it was a bad budget.” They have quoted ET Now has 64% of the market share and CNBC TV18 has 36% of the market share. The CCC noted the contents of the ad and concluded that the market share claimed by the advertiser was not adequately substantiated. The advertisement contravened Chapter I.1 of the Code; therefore, the complaint was upheld.

     

    Automobile

    1. Honda Siel Power Products Ltd. In the Honda Brio TVC, the company had not mentioned anywherethat the features showed in the vehicles are not the part of the standard package. The CCC viewed the TVC and concluded that the features of the car portrayed in the ad were of the top variant and werelikely to mislead consumers into believing it was the standard package. The ad contravened Ch.1.4 of the Code and the complaint was upheld.

     

    FMCG

    The CCC found following claims in print ads by three different advertisers as either misleading or false or unsubstantiated and hence the complaints against the ads were UPHELD for violating Chapter I of the ASCI code –

    1. Hindustan Unilever Ltd. Brooke Bond shows tea as a replacement for exercise.

    2. Agro Tech Foods Ltd. Sundrop Heart Oil claimed, “Sundrop Heart reduces cholesterol and increases life.”

    3. SRBH Technology Raashi Chakki Fresh Atta claimed, “Raashi Chakki Fresh Atta is Purer than flour made at home.”

     

    Consumer Durables

    1. Eureka Forbes Ltd. – Eureka Forbes Ltd in their print advertisement claimed “Every morning, over 10 million mothers trust only Aquaguard – Paani Ka Doctor.” The complaint against “Aquaguard Enhance – Green RO that saves upto 30% water” was not upheld as the advertisers were able to substantiate it with necessary scientific data. While the complaint against “Every morning, over 10 million mothers trust only Aquaguard – Paani Ka Doctor” was upheld. The advertisement contravened Chapter I.1 & 1.4 of the Code.

     

    2. Panasonic Blue Water Purifiers in their print ad claimed “Turns water into a blessing – Swasthaaya Bhav – Alkaline Water for Healthy Life”. The advertisers were not able to substantiate the claim with necessary data and inputs. The ad contravened Chapter I.1 of the Code. The complaint against the ad was upheld.

     

  • As NAMS has started tracking upheld complaints to ensure that these ads don't reappear, ASCI plans to report any reappearance of upheld complaint ads to the statutory authorities for further action, and has increased the frequency of CCC meetings

    ASCI for faster, stronger action against ads violating code

    By A Correspondent

     

    The Adverting Standards Council of India (ASCI), the advertising content self-regulating industry watchdog, has announced three significant initiatives to ensure faster and more stringent action against all advertisements which violate its advertising code and guidelines.

     

    ASCI, through its National Advertising Monitoring Service (NAMS), has now started tracking advertisements in print and TV nationally against which complaints are upheld. If they continue to re-appear without removing or changing objectionable portions of the ad, ASCI will report these advertisements to the relevant statutory authorities for action according to the law of the land.

     

    To speed up the decision-making process and handle multi-fold increase in complaints due to NAMS, ASCI has introduced an additional Consumer Complaint Council (CCC). As a result, CCC meetings will now be held every week instead of every fortnight. This will further reduce the average complaint adjudication time. The self-regulatory body has also appointed Shweta Purandare as Chief Operations Officer (COO) to drive the investigation of complaints, besides heading the complaint redressal and follow-up process.

     

    Arvind Sharma

    Commenting on these initiatives, ASCI Chairman Arvind Sharma said, “ASCI has been continually innovating to protect the interests of the consumers and all these initiatives are steps towards that. The proactive tracking by NAMS, earlier of all newly released ads in print and TV and now of all upheld complaint ads, and reporting non-compliance to statutory bodies, is likely to help substantially in moving towards the goal of eradicating misleading ads. The appointment of a COO and an additional CCC will go a long way in ensuring speedier and more effective complaint redressal process. ”

     

  • The healthcare category complaints surpassed education, witnessing 36 complaints

    ASCI upholds record 96 complaints against ads in Feb ’13

    By A Correspondent

     

    In February 2013, the Consumer Complaints Council (CCC) of ASCI witnessed a sharp increase in the number of complaints against ads in Healthcare category. The category had 36 complaints upheld. The second highest number of complaints were seen in the Education category, most of them claiming to guarantee 100% job placements.

     

    HEALTHCARE

    Dabur India Ltd’s Dabur Chyawanprash print ad claimed that “Dabur Chyawanprash provides 3 times more immunity”, “Helps improve the ability to fight illness by 3 times”, “ONLY Dabur Chyawanprash provides immunity”. The advertisers were not able to substantiate the claim with necessary support and data. The advertisement contravened Chapter I.4 of the Code and the complaint against the ad was UPHELD.

     

    CCC found following claims in print ads by 35 different advertisers as either misleading or false or unsubstantiated and hence complaint against ads upheld:

    BAKSON DRUGS & PHARMACEUTICALS PVT LTD – Bakson’s range of products claimed that it “is the World’s largest Homeopathic corporate”.

     

    BOURN HALL CLINIC – IVF treatment ad claimed “Infertility treatment centre with the world’s best success rate”, “World’s first and highest success rate giving IVF (Test tube baby clinic)”.

     

    UMALAXMI ORGANICS PVT LTD’s Sugar Remedy claimed that it’s “India’s No.1 drug for sugar”, “Clinically proven”, “Trust of doctors, relief from diabetes”.

     

    NATUROVEDA HEALTH WORLD – Naturovedic treatment claimed that “Naturoveda has successfully treated more than 1 lakh patients till now”, “Naturoveda eradicates the disease right from its roots without any side effect”, “We treat physical weakness (male/female), diabetes, obesity”, “underweight, piles, joint pain, asthma, stomach problems, skin aliments, female disease, and hair problems”, “Winner of Hakim Ajmal Khan Global Award for Best Ayurvedic & Unanai Clinic”.

     

    JAGRUTI TEST TUBE BABY CENTER claimed that it “provides complete and successful cure of infertility”.

     

    JOLLY PHARMA INDIA - Jolly Vaseer Capsule & Ointment claimed that it “Helps to get rid of Haemorrhoids and piles”, “Avoid expenses and pain of operation”, “Vaseer capsule and tube – 100% Ayurvedic, no side effects”.

     

    JOLLY PHARMA INDIA – Jolly Fat Go claimed that it “is effective ayurvedic medicine without any side effects”, “Jolly Fat Go capsule burns the accumulated fats and converts it into energy”, “Jolly Fat Go Anti – celluloid oil avoids wrinkles”, “Removes stretch marks caused after pregnancy”, “save yourself from dieting”, “Easy way to stay slim, smart and fit”.

     

    PRATIRAJ HERBAL PHARMACY - Amrut Navjeevan Ayurvedic Oil claimed that it “goes in the depth through pores and creates a sticky sensation which helps in stopping pain and strengthens your bones”.

     

    DR. NIGAM’S GOODHEALTH PVT LTD - Stem Cell Hair Transplant claimed that “Dr. Nigam has pioneered the procedure of spotlipo and has given well sculptured figures to millions of people. Bollywood celebrities, politicians, business tycoons and cine artists prefer him to other doctors”, “Dr. Nigam co-partners India’s first and only stem cell hair lab which was started 3 years back by a group of doctors with an investment of 100 crores”.

     

    GAUTAM CLINIC – Ayurvedic medicines claimed that it “provides Successful treatment by 100% ayurvedic medicines for night fall, earlyfall and impotency through Ayurvedic medicines”.

     

    CHANDAN HOSPITAL – Pocket Friendly Packages claimed “helps you lose 3-6 cms in only 45 minutes”.

     

    DR. KRISHNAN CANCER HEALER CENTER – Cancer Healer claimed that “when a patient is sent home saying that he cannot be cured, his family is asked to take care of him since he is going to die within a month or so. In such situation this patient is given Cancer Healer and sent for check-up, we found his reports normal”, “Cancer Healer is effective in case of V Grade Cancer”, “Helps in case of injuries which start stinking, water accumulation in stomach”, “Pleural effusion in lungs, Metastases in liver and brain, do not feel hungry, continuous reduction in weight, pain which doesn’t stop by morphine”, “It can be consumed along with radiotherapy and chemotherapy, Cancer Healer is called Communotherapy which heals any type of cancer”, “Names of patients which have been cured by Cancer healer are also given”, “Thousands of cancer patients have been cured and given a new life by Cancer healer”.

     

    JOLLY PHARMA (INDIA) – Jolly Sunsex Gold Capsules claimed that ” A better formula which contains safed musli, shilajeet and saffron that helps you get rid of weakness”, “Increases power and immunity naturally”, “Visual implies sexual pleasure related benefits”, “Makes you strong and solid from inside”.

     

    THE BODY CARE & CURE CLINIC – Slim I Lipo claimed that it “Helps lose 5kgs (35-50cms) in 7 days”, “Leads to Permanent weight reduction”, “Gives immediate visible result of 6-8cms of weight loss in 60 minutes”.

     

    RAJ CLINIC claimed in their print ad that “Male sexual power in 7 days only”, “Successful Ayurvedic cure of early fall, nightfall and sexual problems”.

     

    Ashrafi Clinic claimed that it “provides successful treatment of white spots”.

     

    MAHAMAYA SALES & SERVICES – Khatod Sanjeevini Plus claimed “to be effective for most of the ailments”.

     

    FIT & FINE HEALTH CLUB claimed “101% guarantee of 3 to 5 kg weight reduction and 2 to 6 inches reduction every month by sleeping on toning table”.

     

    SUSSRUTHA PHARMACEUTICALS – Diab Life claimed that “Diab Life completely cures Diabetes”.

     

    NEW VISION LASER CENTERS claimed that it “has cured more than 60,000 people from glasses”.

     

    TARA HOMEOPATHY CLINIC claimed that “Baldness can be treated through homeopathic medicine”, “We help in growing natural hair”, “Stop hair fall today itself”.

     

    LIFE SLIMMING & COSMETIC CLINIC claimed that it provides “World class “Stem Cell Therapy”, “Prevents hair fall, grows new hair”, “No invasive, no anaesthesia, no pain, no scar”, “World’s latest non-surgical liposuction with guaranteed 10 kg weight loss”.

     

    HAKIM TULSIPRASAD AGARWAL – Hakim Tulsiprasad Products Range claimed that Shakti Tarang Capsules “makes your semen thicker and strengthens your body”.

     

    RANBAXY LABORATORIES LTD - Volini claimed that “99% doctors have used Volini to relieve their pain” and “Volini No.1 doctor’s prescribed pain reliever”. since last 12 years”.

     

    NEW LOOK LASER CLINIC – Laser Hair Removal Service claimed that “First time in India New Look has brought trusted and very safe treatment”, “For solving your skin related problems like vitiligo”, “Freedom from smoking”, “Freedom from obesity”.

     

    ALCON LABORATORIES INDIA P. LIMITED – Alcon Replenish claimed that it “is World’s No.1 recommended solution”, “OPTI-FREE replenish with its patented tearglyde technology retains moisture in your eyes up to 14 hours irrespective of the lens you wear”.

     

    SHREEJI UPCHAR KENDRA claimed that it provides “Permanent cure of piles, warts, fistula and stone in 10 days with Ayurvedic medicine without any surgery”, “Reduce 3 to 7 kg in a month”, it will “Increase weight 2 to 5 kg in a month”.

     

    EGO WELLNESS – Stem Cell Therapy claimed “Be slim @ home”, “Lose upto 35-50 cms from abdomen, hips and thighs + guaranteed 5 kgs weight loss free”.

     

    JDM AYUR PSORIASIS RESEARCH CENTRE claimed that it “has found rare herbs of the world which cures psoriasis in few months on its consumption”.

     

    NUTURE HEALTH CARE - Medora Capsule gel and oil claimed that “decreasing fat by merely applying Medora gel and oil on waist, arm and thigh”, “lose of weight by mere application on body”.

     

    LOTUS HERBAL LIMITED - Lotus Whiteglow Range claimed that it “deep cleanses your skin, brightens it and prevents melanin production that causes skin darkening”, “Whiteglow Skin Whitening & Brightening Micro-Emulsion – It contains SPF-25, breakthrough formula that works 2-6 times faster and allows deeper penetration of ingredients”, “Whiteglow Skin Whitening & Brightening Nourishing Night Crème – It is a technologically advanced triple action formulation that contains rare fruit & plant extracts which nourish & lighten the skin, overnight” “It reduces dark spots, dullness & the appearance of pores, corrects uneven skin tone & improves skin moisture balance”, “The result: a fresh, radiant and fair skin when you wake up”.

     

    REPL INDIA – REPL range of products claimed that Super Sonic “is the No.1 Power Capsule”.

     

    KADYAN OVERSEAS claimed that Night Riders Afgani Nuskha contains “Sheeghrapatan, swapnadosh, dhaatu rog, kam tanav”.

     

    AADHAR HERBAL P. LIMITED – Aradhya Aloe Vera Juice claimed that it “provides Quick relief in obesity, diabetes, gas, constipation, piles, gout, joint pain, blood pressure, dengue, chikungunya, gastrointestinal ulcers, skin care, cancer, AIDS, sexual problems”.

     

    MOHAK HI TECH SPECIALITY HOSPITAL claimed “Begin healthy life, free from obesity and diabetes”, “The only approved institute for surgery for obesity and diabetes”.

     

    All above mentioned claims made in print advertisements needed to be substantiated with necessary support data, market research and analysis/data. The CCC concluded that in the absence of comparative data, the claims mentioned in the advertisements and cited in the complaints were inadequately substantiated. The advertisements contravened Chapter I.1 of the Code. The advertisements of JOLLY PHARMA (INDIA) – Jolly Sunsex Gold and MAHAMAYA SALES & SERVICES – Khatod Sanjeevini Plus also contravened Chapter III.4 of the Code. These complaints were UPHELD.

     

    EDUCATION 

    PGP COLLEGE OF ENGINEERING AND TECHNOLOGY – UG Courses / PG Courses in their print ad claimed that PGP College of Engineering & Tech “provides 100% Placement provided through Campus Requirement”. The CCC concluded that as all the students were not placed, the claim of “Provides 100% Placement provided through Campus Requirement”, was not substantiated and was misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

     

    LITTLE KIDZ EDUCATION – Smartkidz Play School in their print ad claimed that it “is ranked No. 5 among 300 branded preschools in India”. The CCC noted that Silicon India ranked Little Kidz No.5 on the basis of best practices in Franchising, but to claim it as the 5th rank among branded preschools is misleading by implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    Complaints against the following claims made in print advertisements by 27 different advertisers were upheld by CCC:

    NARAYANAGURU COLLEGE OF ENGINEERING – Off Campus Recruitment claimed that it is the “only company in ASIA which is fully operated by Female Employees”, “Asia’s Largest Networking & Web Hosting Company”.

     

    LA MILITAIRE ACADEMY claimed “Selection Guaranteed!!!”, “Already Selected 1850+ Officers And 8500+ In Other Ranks”.

     

    DGN MARITIME ACADEMY PVT LTD – Join Merchant Navy ad claimed its “Placement 100% assured”.

     

    AAKASH EDUCATIONALSERVICES LTD – Medical & Engineering Entrance Exam claimed it “is India’s No. 1 Coaching Brand”.

     

    S P T SAINI CLASSES claimed it “gives 100% selection guarantee in writing on stamp paper”.

     

    VOICE OF GOD POLYTECHNIC COLLEGE – Diploma in Mechanical Engineering claimed that it “provides 100% Placement”.

     

    SANKARA EDUCATIONAL INSTITUTION claimed that it “provides 100% Placement”.

     

    SHEKHAWATI GROUP OF INSTITUTIONS claimed that it “provides 100% Placement”.

     

    ANNAI NURSING & CATERING COLLEGE claimed that it “provides 100 percent job guarantee”.

     

    ST ANTO GROUP OF INSTITUTIONS claimed that it “provides 100% Job assurance & inplant training in Kerala”.

     

    ARJUN SHOOTING CLUB claimed it “provides 100% employment guarantee”.

     

    FGL ACADEMY claimed that it “provides 100% Placement”.

     

    INSTITUTE FOR EXCELLENCE IN SERVICES & PLANNING claimed that it “provides 100 percent job guarantee”.

     

    ICA INFOTECH PVT LTD - Computerized Accountancy claimed that it “provides 100 percent job guarantee”.

     

    INDIAN INSTITUTE OF AIRWAYS TRAINING – Practical Training facility claimed that it “provides 100 percent job placement”.

     

    THE PRINCETON REVIEW claimed that it provides “Prep with world leader in GMAT, GRE, SAT, PSAT, IELTS, TOEFL”. The claim of world leader wasn’t substantiated with comparative data, records, documentation and with other appropriate necessary supporting data.

     

    F2 FUN & FITNESS (INDIA) PVT LIMITED – Gold Gym Fitness Training Certification claimed that it “provides 100% Job Guarantee”, “Earn Rs 25000 to 100000 per month”

     

    ARYAN COACHING claimed that it “Is region’s No. 1 institute since 8 years”, “Candidate selected for SI only from Aryan and no other institute”, “Selected for Patwari only from Aryan and no other institute”, “G III 2008, 1st rank in Bhilwara all categories”, “ISO 9001:2008 certified institute”.

     

    VLCC INSTITUTE claimed that it “gives 100% placement facility takes into consideration that you are placed in a good paying beauty and nutrition Industry”.

     

    INTERNATIONAL SCHOOL OF CORPORATE MANAGEMENT claimed that it “Provides guaranteed placement with offer letter and salary around Rs.3 lakhs p.a.”

     

    FIRST RANK PUBLICATION – First Rank Classes claimed that “Guaranteed selection get Rs. 5000 back if not selected”.

     

    SRI VENKATESWARA POLYTECHNIC COLLEGE claimed that it “provides 100% job placement”.

     

    IDEACOUNT EDUCATION PVT LTD claimed “Earn 6 lakhs p.a. job guarantee”.

     

    ANIBRAIN XDI claimed it has “100% employment record”, “Train under production artists of Hollywood films”.

     

    IIHT NETWORKS – IIHT ACHNP claimed it “provides 100% Job Guarantee”.

     

    CHANDRAGUPT INSTITUTE OF MANAGEMENT – Post Graduate Diploma in Management claimed that “Visual of the infrastructure of the Institution shown in the advertisement does not appear real”, “100% Placement Record from 1st Batch”, “State of the art campus to be operational soon”.

     

    ACADEMY FOR PROFESSIONAL EXCELLENCE claimed that it “provides assured placements with over Hundred Preferred Corporate Recruiters”, Visual of “Upcoming campus”.

     

    All these claims made by the advertisers need to be substantiated with necessary support data, documentation and past records. In the absence of comments from the advertisers, the CCC concluded that the claim mentioned in the advertisement and cited in the complaint, was not substantiated. The advertisement contravened ASCI Code’s Guidelines for Advertising of Educational Institutions and Chapter I.1 of the Code. All above complaints were UPHELD.

     

    PERSONAL HEALTHCARE & HOMECARE

    EMAMI LIMITED – Himani Boroplus Antiseptic Cream claimed in their TVC that “the said cream has been used by 50 crore Indians”. The data presented by Emami Limited was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    L’OREAL INDIA PVT LTD – L’Oreal Paris Total Repair 5 shampoo claimed that L’Oreal Total Repair 5 Shampoo is “Voted India’s No. 1 Shampoo”. The CCC concluded that whilst L’Oreal was voted – Product of the year (POY) – product innovation, the claim that it was “India’s No. 1 Shampoo”, was misleading by implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    ORIFLAME INDIA P. LIMITED – Oriflame Ecollagen claimed that “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation”, “Tri-piptide complex: Boots collagen production and re-plums wrinkles from within in length, width and depts.”, “Ecollagen 3D+ re-plumps wrinkles from within in 3 dimensions”, “Reduces wrinkles appearance and brightens skin, visible reduction of dark spots after 12 weeks”. The CCC concluded that the claim, “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation”, was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD. Whilst the claim that “it reduces wrinkles and results in visible reduction of dark spots” was substantiated. This complaint was NOT UPHELD.

     

    LIFE SLIMMING & COSMETIC CLINIC – Unique Slimming Service in their print advertisement states that their clinic “is appreciated by Press, Portals, TV & magazines India wide and worldwide”, and then mentions names of media including Moneylife and the personal finance magazine. They claim that Moneylife has appreciated the company which is not true. The CCC noted the contents of the Ad which state that the “Clinic is endorsed by a host of reputed institutions including Moneylife”. As Moneylife has denied endorsing the advertiser. The complaint was UPHELD as it contravened Chapter I.3 of the Code which states – “Advertisements shall not, without permission from the person, firm or institution under reference, contain any reference to such person, firm or institution which confers an unjustified advantage on the product advertised”.

     

    SAFECHEM INDUSTRIES – Safed Detergent powder in their TVC showed “a lady with dirt on her clothes is forcefully washed inside the washing machine”. This may leave an impression on young and sensitive minds of children that it is possible to clean up a living being by a washing machine. The CCC concluded that the advertisement features a dangerous act which is likely to encourage minors to emulate it in a manner which could cause harm or injury. The advertisement contravened Chapter III.2 of the Code. The complaint was UPHELD.

     

    SC JOHNSON PRODUCTS P. LTD – Glade Touch & Fresh in their TVC claimed that “ordinary air fresheners only mask the foul smell whereas the product in question eliminates the foul smell”. The CCC concluded that the TVC did not disparage the Complainant’s product. This complaint was NOT UPHELD. In the absence of comparative data, the claim that Glade Touch & Fresh “is superior to the other air freshener blocks”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD.

     

    Complaints against the following claims made in print advertisements by 11 different advertisers were upheld by CCC:

    L’OREAL INDIA PVT LTD – L’Oreal Youth Code Luminize Range claimed that it “contains LUMI-Gen technology, which identifies light infusing genes in the skin and enriches them to give even and luminous skin”, “Try Youth Code Luminize and see yourself how 90% women experienced a more even or luminous skin, Super: Skin evaluation, after 8 weeks”, “More even looking skin tone – Unifying effect”, “Dewy, luminous finish – Liquid Light technology”, “Enhances and refines – with daily use”, “Liquid Andersen juxtaposes micromirror plates on the skin that reflect light, giving you even and luminous skin”, “This serum is a fluid “Oil in water” emulsion that is 40x more concentrated in Vitamin Cg”.

     

    METRO POLY CLINIC claimed that it “Stops hair fall 100%”.

     

    LOTUS HERBAL LTD - Lotus White Glow claimed that it “is Enriched with Grape, Mulberry, Sazifraga extracts and milk enzymes, it also protects the skin from harmful UVA & UVB rays”.

     

    MANKIND PHARMA LTD – Kustody Neem Face Wash claimed that it “provides Effective Fairness”.

     

    ULTRATECH INDIA LTD – 18 Again claimed “Post pregnancy issues?”, “Infection?”, “Sour relationship?”, “Here’s the answer to questions you fear most. 18 again – Female renewal gel. Tightens and Rejuvenates. For vaginal use only”.

     

    VASU PHARMACEUTICALS – Trichup Hair Care Range claimed “150 million people all over the World are using Trichup”.

     

    PANGENE BIOTECH LIMITED – Bodydear Range of Products claimed that it “is India’s most effective & affordable Herbal Cosmetics”.

     

    MILAGROW BUSINESS AND KNOWLEDGE SOLUTIONS (P) LTD – Milagrow Tabtop 10.4 claimed it’s “Introducing world’s first eye protect tab top”, “India’s only “Ready to use” Tablet with 70 pre-loaded applications”.

     

    VASU PHARMACEUTICALS – Trichup Hair Care Range claimed that “Now there would be no hair fall – a guarantee by Trichup”, it “Stops hair fall or get your money back”, “Stops hair fall and gives nourishment to newly growing hair”, and “Comprises Powerveda”.

     

    RATAN AYURVEDIC SANSTHAN- Facia Silky Touch Lotion & Cream claimed that it “provides 48 hour moisture lock”.

     

    RESULT ADVERTISING PVT LTD – Black Hair Dye Shampoo claimed that they are introducing “First time in India”, “Completely ammonia free herbal shampoo”, “Black hair in 5 minutes”, “No spots after on your scalp after dying your hair”.

     

    All these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.

     

    CONSUMER DURABLES

    BAJAJ ELECTRICALS LIMITED - Bajaj Quick Chef Induction Cooker, in their print ad claimed “Switch to Bajaj Induction Cookers. Save up to 65% costs”, “Bajaj Induction Cooker is better than Gas stove in terms of Time – To boil 2 ltrs of water Gas stove takes 9 min & Rs 1.90 and Bajaj induction cooker takes 6 min and Rs 0.65 (50% faster and saves 65% cost)”. The CCC concluded that the claims mentioned in the advertisements and cited in the complaint were not substantiated adequately. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    Complaints against the following claims made in print advertisements by two different advertisers were upheld by CCC:

    GANGOTRI SUPPLIERS - Nutech Solar Heater claimed that it “has 1.5 lacs satisfied customers”, “India’s fastest growing solar company”.

     

    KEVIN POWER SOLUTIONS claimed “Awarded Power Brands “Rising Stars” of the year 2012-13″, “India’s fastest growing Inverter, UPS, Battery Company”, “Highest manufacturer of Sine Wave Inverter/ UPS”, “Largest Range of Products in the Industry (400VA-300KVA)”. these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.

     

    FOOD & BEVERAGE

    Complaints against the following claims made in print advertisements by six different advertisers were upheld by CCC:

    CIBA MASALA UDYOG - Ciba Taaza Spices claimed that it “is approved by food safety and standard authority of India (FSSAI)”, “Highest seller of branded Masala in Rajasthan”.

     

    KALEESUWARI REFINERY P.LTD - Gold Winner Sunflower Oil claimed that it is “India’s largest selling Refined Sunflower Oil”.

     

    ANKUR CHEMFOOD LIMITED - Ankur Salt claimed that it is “No.1 salt of our country”, “World’s largest salt refinery”.

     

    VIMAL OIL & FOODS LIMITED - Vimal Lite Table Migarine claimed that it “is India’s largest selling table margarine”.

     

    UNITED SPIRITS LTD – McDowell’s No.1 Water & Soda claimed that it “is the No.1 drinking water”.

     

    MEHAR HERBALS – Mehar Arjun Tea claimed that “One cup tea, protect yourself from heart attack”, Mehar Herbals “has discovered a magical tea formula that is Panacea for Heart ailments”, Mehar tea “cures heart disease – decreases level of cholesterol – regularizes heart beat”, “controls blood pressure – increases haemoglobin – opens up veins and valve”, “reduces obesity – reduces mental and physical fatigue – increases hunger”, “beneficial in piles – beneficial in typhoid, liver ailments, hepatitis and jaundice”, “freedom from urinary blockage and kidney disease – passes out toxin from body”, “improves eye sight – enhances beauty and complexion – protects from cancer”, “improves “bal and shukra” – prevents prameh (peshab mein dhaatu)”.

     

    All these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.

     

    REAL ESTATE

    GOKULAM DEVELOPERS - Cheran Residency claimed in their print ad that “Cheran Residency “provides 100 % pollution free and eco-friendly residency”. In the absence of comments from the Advertiser, the CCC concluded that the claim “provides 100 % pollution free and eco-friendly residency” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    TECHNOLOGY

    AISWARYA SYSTEMS - Ricoh Buy Back & Special offer in their print advertisement claimed that Ricoh “is World’s No.1”. This claim needs to be substantiated with necessary support data along with worldwide market share data. In the absence of comments from the Advertiser, the CCC concluded that the claim that “Ricoh is World’s No.1”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    AUTO

    PIONEER MOTORS – Ape Range in their print ad claimed that Pioneer Motors “is the No.1 manufacturing company”. This claim needs to be substantiated with necessary support data, along with market share data to prove No.1. The CCC concluded that in the absence of comparative data, the claim that Ape Range “is the No.1 Manufacturing Company”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    STANDARD COMBINES PVT LTD – Standard Tractors in their print ad claimed that “There is no other like this one”, “No need of repairs”. These claims need to be substantiated with necessary support data along with comparative analysis data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    VARIOUS SECTORS

    S S JAGDAMBA PHARMA AGENCIES – X Power Oil in their print ad claimed that people will “Now get complete satisfaction”, “Made from rare and precious ayurvedic Herbs”, “No side effects”, “For new energy”, “For joy and happiness”, “For reenergize yourself”. These claims need to be substantiated with necessary support data, proof of efficacy along with safety data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    SAMSONS LEATHER CLOTH MFG CO PVT LTD – Royal Touch Joyride claimed in their print ad that it “Has best quality artificial leather seat cover that reflects back the UV rays of sun and therefore keeps the temperature of your seat to 12- 22 Degree Celsius cool”, “It is also 6 times more durable than the other seat covers”, “Save approximately Rs. 1200 in 3 years”, “Environment friendly”, “First time in India”. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    During the month of February, the CCC also received complaints against 15 advertisements. The complaints were received against the advertisements of CADBURY INDIA LTD – Bournvita, BRITANNIA INDUSTRIES LIMITED – Britannia Good Day Biscuits, LENOVO INDIA PVT LTD – Lenovo Exclusive Store, LUMINOUS POWER TECHNOLOGIES P. LTD – Luminous Range, JUBILANT FOOD WORKS LIMITED – Domino’s Cheesy Boloroni Pizza, BERGNER IMPEX INDIA PVT LTD – Bergner Austria Kitchenware, INTERCRAFT TRADING PVT LTD – Rouge Plump Lipstick, HINDUSTAN UNILEVER LTD – Close Up Toothpaste, CELKON IMPEX PVT LTD – Celkon Smartron Mobile, SHREE CEMENT – Ultra Red Oxide Cement, BACARDI INDIA PVT. LTD. – Bacardi Music CD’s – Beach,DKT INDIA – DKT Condoms, QUIKR INDIA PVT. LTD., VOLKSWAGEN GROUP SALES INDIA PVT. LTD., COLGATE PALMOLIVE (I) LIMITED – Colgate Total Advanced Whitening Toothpaste. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.

     

  • NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads

    Highest ever complaints upheld by ASCI in Jan 2013

    By A Correspondent

     

    In January 2013, the Consumer Complaints Council (CCC) of ASCI upheld the highest ever number of complaints (99 out of 108 advertisements).

     

    ASCI’s National Advertising Monitoring Service (NAMS) initiative has helped in strengthening the self-regulation and redressal process manifold, with proactive monitoring helping in tracking a wider numbers of misleading ads month on month.

     

    CONSUMER DURABLES

    – Bajaj Electrical Ltd’s Bajaj Water Heater print advertisement made claims like “You no longer need to kill time waiting for hot water”, “This gives 50% more energy saving”, “Bring home India’s no.1 water heater today”. The advertiser has substantiated the claim of being “India’s No.1 water heater” in terms of sales. Complaint against this claim was NOT UPHELD. Whilst water can be heated quickly by water boilers, the same is not true for water heaters. The claim that, “You long need to kill time waiting for hot water”, was thus considered misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    – Complaints against the following claims made in print advertisements by nine different advertisers were upheld by CCC:

     

    – Whirlpool of India Limited’s Whirlpool Neo 1 Chill claimed that “gives 40% faster cooling”.

     

    – Cata Appliances claims that it “provides 98% assured return”.

     

    – Powercone Systems Pvt Ltd’s Powercone Ups/Inverter claimed receiving the “Best brand award winner”.

     

    – Elica Pb India Pvt Ltd’s Elica Home Appliances claimed being “the World’s No.1 chimney company”.

     

    – SRK Enterprises’s Inphynyt Battery claimed being “India’s 1st Nonstop Warranty Battery”.

     

    – Ajoria Appliances P. Ltd’s Kutchina Vogue Auto Clean Chimney claimed that “it is India’s first Auto Clean Chimney”; “it absorbs more” and “does not make noise”.

     

    – Nataraj Electrical’s Legrand claimed being “the largest electronic kingdom”.

     

    – Shri Balaji Kitchen Concept’s Faber Range claimed being “India’s No.1 kitchen chimneys” and have “Baffle Triple Advantage”.

     

    – Nataraj Atta Chakki’s Natraj Aatamaker claims being “No.1 domestic flour mill brand”, being the “ISO 9001:2008 Company”, “the only Indian kitchen appliance which has revolutionized over a period of time”.

     

    All the above claims made in their print advertisements needed to be substantiated with the necessary support data, market research and analysis/data. The CCC concluded that in the absence of comparative data, the claims mentioned in the advertisements and cited in the complaints were inadequately substantiated. The advertisements contravened Chapter I.1 of the Code. These complaints were upheld.

     

    FOOD & BEVERAGES

    – Ruchi Soya Industries Ltd’s Nutrela Table Spread’s hoarding has the headline, “Zyaada Lagao, Bindaas Khao”. The advertisement also shows “a picture of a child eating Nutrela Spread”. This advertisement violates the ASCI Code’s Food & Beverage guidelines for advertisements directed to children. Ads should not show over-consumption, and in fact, should reflect moderation in consumption. The headline unambiguously promotes over-consumption with the use of the words “bindaas khao” and “zyaada lagao”, and over-consumption of any food is not healthy. The product may be cholesterol free but may not be 100% fat free and surely does not have zero calories. The CCC concluded that the headline, “Zyaada lagao, Bindaas Khao” does not reflect the need to show moderation in food consumption and thus violates Clause 4 of the guidelines on Advertising of Food & Beverages of the ASCI code. The complaint was upheld.

     

    – Radikal Overseas Pvt Limited’s Radikal Premium Basmati Rice claimed being “low in fat and healthy in carbohydrates because of which there is no need to exercise” in their TVC.

     

    – Gulab Oils & Foods Pvt Ltd’s Gulab Oil claimed that it is “No.1 in Gujarat” in their print advertisement.

     

    In the case of Radikal Overseas ad, the CCC concluded that the statement that “there is no need to exercise if one consumes the product” does not encourage appropriate physical activity and is in contravention of the Guidelines on Advertising of Food & Beverages. In the absence of comments from Gulab Oils and Foods, the CCC concluded that the claim “No.1 in Gujarat” was not substantiated. The complaints were upheld.

     

    MEDIA

    – Star India Limited’s Star Cricket TVC shows “a boy with cricket bat jumping over a creek and his face changing to Chestshwar Pujara’s”. The advertisement is trying to communicate that children who take risks turn into top cricketers. The element of risk is clearly visible when other children are shown astonished to see the feat of the boy jumping the creek. This scene clearly violates the ASCI Code. Also the shown jump seems morphed which accentuates the risk as normal child cannot jump such a broad creek.

     

    The CCC concluded that the boy jumping over small creek shows a dangerous practice and manifests a disregard for safety without justifiable reason. The TVC contravened Chapter III.3 of the ASCI Code. The complaint was upheld.

     

    – Bennett, Coleman & Company Limited’s ET Now has a print advertisement that shows a comparison of viewership of some English Business News Channels in a stated target audience group and market. The primary objection is that the source of the data is not mentioned. Assuming that the source is TAM, the market share numbers stated in the graph are incorrect. The visual has pictures of people who are Engineers, Doctors, Entrepreneurs & Corporates whereas the TG stated for the graph is males, 25-44, Sec A which would include these professionals, students and non-working individuals as well. The CCC concluded that the source of the data substantiating the claim was not mentioned in the advertisement and the manner in which the comparative data was presented was misleading as the base level was not mentioned. The advertisement was misleading and contravened Chapter I.4 of the Code. The complaint was upheld.

     

    REAL ESTATE

    The following ads were upheld by CCC for making the same claim:

    – Tata Housing Development Co Ltd La Montana’s, leaflet clearly mentions that it is strategically located near Pune in the lush green landscape of Talegaon.

     

    – Winsome Realty & Infrastructure Redefine Housing’s Orchid City print hoardings state similar claims like the project site in in Talegaon.

     

    – Mas Creations Natura’s print hoardings state similar claims like the project site in Talegaon.

     

    Factually and geographically, the project sites of all three come under Vadgaon city. By showing the project site in Talegaon instead of Vadgaon, they are trying to earn more money as the rate is very high in Talegaon from that of Vadgaon. The CCC concluded that as the sites were in Vadgaon and not Talegaon, mentioning the site name as Talegaon was misleading. The advertisement hoardings contravened Chapter 1.4 of the ASCI Code. The complaints were upheld.

     

    EDUCATION

    – Shri Chaitanya College Of Nursing & Paramedical Science “gives 100% Job Guarantee” “is recognized by Indian Nursing Council New Delhi, State Nursing Council Bhopal, MP Shashan Chikitsa Shiksha Vibhag, Paramedical Council Bhopal”. Since the ad did not specify the present year in which the guarantee of job placement can be given, the CCC concluded that the advertisement was misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was upheld.

     

    – EMDI Institute Of Media & Communication claimed being the “Best Business Communication School of the Year 2011- 2012″& gives “Guaranteed Internships”.

     

    – Pinnacle Academy Of Fashion & Management claimed being “Himachal’s best fashion technology institute” and giving you “guarantee of better future and better job”.

     

    – CADD Engineer print advertisement claims that it “India’s No.1”, “Run under government recognized and registered Education Society”.

     

    – Buddha/ Bhabha Institute Of Technology claimed that it “provides 100 % assured placement in companies of National & International repute”.

     

    – Institute Of Hotel Management & Catering Technology print advertisement claimed saying that it “India’s 1st Private Hotel Management Institute”.

     

    – Patel Group Of Institutions states that it is awarded “Best for Best Faculty, Best Result and Excellent Placement”.

     

    – Sri Sai Institute Of Technology & Science “provides 100% placement” is a misleading claim stated in their print advertisement.

     

    – Taaleem College Of International Studies makes tall claims like being “India’s First and only College to have Adoption (Condition Offer) from first month of the enrollment of the course, leading to final placements by same companies” & also being “India’s First and Only college to have ONLY International Faculty and Collaborative Learning Space (CLS) along with Face-to-Face platform, providing flexibility in learning” in their print advertisement.

     

    – Teerthanker Mahaveer University’s print advertisement claims that it “has a Golden Record of 100% Placement”.

     

    – V Etri JVR-BIM Coaching Centre’s print advertisement claimed that “100s of our students are in government offices and banks”.

     

    – The George Telegraph Group’s George Telegraph Training Institute’s print advertisement claimed that it gives “100% Job Guarantee”.

     

    – The TVC’ of DRISHTI MULTIMEDIA & TECHNICAL EDUCATION claims that it “provides 100% Placement”.

     

    – Vivekananda Degree & PG College’s TVC says that it “Is ranked No.1″institute.

     

    – “Hindustan Marine Institute of Professional Studies”& “Prestige Institute of Management Dewas” both claim to be providing 100% placement assurance in their print advertisements.

     

    – eDrishyaa IT India Pvt Ltd’ SAP Gateway to a successful career claims “100% assured job (Min 4 lakhs per annum)”.

     

    – The Tourism School TVC “gives 100% guarantee of job”. These claims need to be substantiated with necessary support data, and proof of placements.

     

    – National Institute Of Interior & Fashion Technology makes a claim that NIIFT “provides 100% placement since its inception”.

     

    – Paradise Polytechnic College claims providing “100% Placement Guaranteed in MNCs for all class students of first and second year”.

     

    – CMS Computer Education claims being “India’s No. 1 Job oriented Career Program CCNS V.6”, giving “Scholarships upto 100%”, claims that M M College (Kasganj) “provides 100% job guarantee in writing on stamp paper” in their print advertisement.

     

    – IPSR Group Of Educational Institutions’s claims that IPSR Group of Educational Institutions has received “Best Institute Award 2012, Management Leadership Award 2012″and gives “100% Job guarantee from our campus”. These claims need to be substantiated with necessary support data, documentation, certification and past records.

     

    – Frankfinn Institute Of Air Hostess makes claims like “Partner with the World’s No. 1”, “High returns in 12-18 months”, “Low gestation period”, “ASSOCHAM, awarded Frankfinn as ‘The Best Training Institute’ in 2012 & 2011”, “All courses accredited by ICM, UK”, “Limca book of records certified Frankfinn for best cabin crew placements” and “Exclusive strategic training tie up with Jet Airways”.

     

    All these claims made by the advertisers need to be substantiated with necessary support data, documentation and past records. In the absence of comments from the advertiser, the CCC concluded that the claim mentioned in the advertisement and cited in the complaint, was not substantiated. The advertisement contravened ASCI Code’s Guidelines for Advertising of Educational Institutions and Chapter I.1 of the Code. All above complaints were upheld.

     

    PERSONAL CARE

    – Gillette India Limited’s Gillette Guard and Oral B Tooth Brush T.V. commercials are complained about for making misleading claims. “Gillette Guard” TVC claims, “One blade works for one month” & “Oral B Tooth Brush” TVC claims “Has the support of over ten thousand Dentists across India”, “Over 1 crore Indians have taken the pledge of Oral B Smile India movement”. Advertiser needs to provide proof in substantiation of the claim. The CCC concluded that these claims were not adequately substantiated. The advertisements contravened Chapter I.1 of the Code. The complaints were upheld.

     

    – Hindustan Unilever Limited’s Axe Deodorant TVC shows “a father from another country comes to visit his son and girlfriend for a dinner party. As the gentleman excuses himself and goes to the bathroom, he finds his son’s Axe body spray and helps himself. Upon returning, his son’s girlfriend sings the catchy “bom chicka wah wah” jingle, dances suggestively and rips his clothes apart. The dad exclaims “I love this country.” The advertisement is very expletive, sexually suggestive and not suitable for a family audience. The advertisement being broadcast during a live sports broadcast is even more inappropriate. The CCC concluded that the visuals depicted in the advertisement were indecent, which is likely, in the light of generally prevailing standards of decency and propriety, to cause grave or widespread offence. The advertisement contravened Chapter II of the Code. The complaint was upheld.

     

    – Hindustan Unilever Limited’s Pepsodent Toothpaste claims that it “helps in the removal of 25% more germs” in their print advertisement. This claim needs to be substantiated with necessary support data, proof & efficacy, safety data and research data. By virtue of 25% more content being made available to the consumer; the consumer does not automatically get 25% more protection from germs. The CCC concluded that this claim is misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was upheld.

     

    – Marico Limited’s Parachute Ayurvedic Hair Oil’s T.V. commercial claims that Parachute Ayurvedic Hair Oil “stops hair fall”. This claim needs to be substantiated with scientific evidence for efficacy and other necessary support data. The clinical study shows reduction in hair fall scores for all patients as 97% with the use of the product. The CCC concluded that the claim, “stops hair fall”, is not justified and is misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was upheld.

     

    – Mosons Extractions Vayodha Hair Care Oil T.V. commercial claims that it “makes hair black from the roots”. This claim needs to be substantiated with necessary support data, research data along with proof of efficacy. The CCC concluded that the claim, “makes hair black from the roots” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was upheld.

     

    – SBS Biotech Unit II - Kesh King Hair Care Range & Kesh King Oil print ad as per the complaint, the advertiser claims, “Crores of people have used Kesh King and found its result”, “Stops hair fall”, “No Cosmetic, artificial odor”, “Only pure oil, with herbs extracts”, “Crores of people have got relief from hair fall, hair breakage, dry and lifeless hair”, “Try for 3 weeks” and “Best oil for hair fall”. These claims need to be substantiated with necessary support data, proof & efficacy, safety data and test reports and research data. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were inadequately substantiated. Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code. The complaint was upheld.

     

    – Keya Seth’s Ayurvedic Solution (Cosmetic Division) - Tetra Range’s T. V. commercial claims “penetrates deep into the skin to give 4 times more fairness”.

     

    – VLCC Personal Care Limited’s Revolutionary Duo Therapy print advertisement claims that it helps you, “Lose upto 5 cms and half a kg on every visit”, “Duo Therapy uses safe, scientific and latest technology for quick weight loss and figure correction. The therapy also helps in tightening, firming and smoothness of the skin”.

     

    – Panram Ayurved P. Limited Mukta Chamak’s print advertisement claims that it is the, “Only solution for white teeth”, “Removes stains on teeth caused due to pan, gutka and tobacco”, and “You can see the effect in 15 days”.

     

    – Olefia Biopharma Limited’s Olefia Range Product’s the print advertisement claims that Olefia Range Product “is registered by Govt of India”, “Snow White Soap – is helpful in curing spots on face or body, pimples, dark circles, wrinkles, blackness on elbow and knee, sun tan and stretch marks”.

     

    – Maheshwari Hair Clinic claims that it “Stops hair fall with 100% guarantee”, “Grow hair from its roots”, “Get the solution in just one meeting”

     

    – Hair Mantras advertisement claims that it “can stop your hair fall”.

     

    – Hair Roots claims that “provides complete Hair Spa First time in India”.

     

    – Rituraj Ayurvedic Gurh Udyog – Ruturaj Hair Oil / shampoo as per the complaint, the advertiser claims that Ruturaj Hair Oil/Shampoo provides “100% Result Guarantee”, “Stops hair fall in 3 days”, “If hair fall doesn’t stop in 3 days then return 25% used bottle”, “Stops dandruff and split ends”, “Hair grows by 2 inch in 35 days”, and “If your hair falls due to heat, it helps in growing new hair on bald head in 35 days”.

     

    – Janatha Trading Company’s Indulekha Bringha Oil print advertisement claims that “Bringha, the major medicinal ingredient in Indulekha, brings the follicles from dead stage to the growth phase and that way prevents hair loss”, “Studies prove that the ability of Bringha to enrich hair oils that are applied on hair, Indulekha is meant to be applied on scalp”, “The base oil in Indulekha is virgin coconut oil prepared with cold process technology. Hence it doesn’t lose any of its medicinal attributes and penetrates deep into the scalp resulting in abundant growth of fresh hair strands in proportion with the fallen hair”.

     

    – Youthful Secrets claims that it “gives 100% natural hair in just 30 minutes”.

     

    All these claims need to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were upheld.

     

    HEALTHCARE

    – The rehabilitation centres, Surya New Life Centre & Om Vyasanmukti Kendra have print advertisements that are making misleading claims. As per the complaint, the Surya New Life Centre “helps to cure you permanently from addiction in 3 days at home” & that Om Vyasanmukti Kendra “provides 100% Freedom from habit”. These claim needs to be substantiated with necessary support data, past records, research data. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated. The advertisements contravened Chapter I.1 of the Code. The complaints were upheld.

     

    – The print advertisements claims that Masolin Breast Care Oil & Tablets are “Comprising of valuable ancient India proven herbs”, “Develops and maintains breast shape, size & fitness”, “Brings skin fairness”, “Reduces stretch marks”, “Removes cracks in heals & nipples”, “After pregnancy figure maintenance”, “Before and after pregnancy herbal Masolin oil helps to maintain figure, reduces stretch marks & lower abdominal pain & helps for better lactation after pregnancy”, “No side effects”. These claims need to be substantiated with necessary support data, proof & efficacy, safety data and research data. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were inadequately substantiated. Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code. The complaint was upheld.

     

    – D – Protin from British Biologicals claims that it is “A unique formulation that provides the ideal balance of nutrition and taste. It also helps in controlling the complications of diabetes in the long run. So even though certain foods are still restricted the weakness and fatigue that accompanies this loss of nutrition is totally absent” in their print advertisement. Diet Mantra claims to be “India’s largest chain of diet & wellness clinics” in their print advertisement. Advertiser should provide clinical evidence in substantiation of these claims. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints, were not substantiated. The advertisements contravened Chapter I.1 of the Code. The complaints were upheld.

     

    – Medikom Healthcare As per the complaint, the print advertisement claims the following for “Medikom Healthcare – Medikom Products” – “Weakness, Premature Ejaculation etc”, “No.1 course”, “100% guarantee of benefit”, “Increase length and girth by 1-2 inches”. These claims need to be substantiated with necessary support data, proof & efficacy, safety data and research data. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were inadequately substantiated. Also, the advertisement was in Breach of the law as it contravened The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code. The complaint was UPHELD.

     

    – Dr. C.P. Gupta Clinic’s print advertisement on Gupt Rog claims that Dr. C P Gupta Clinic “gives 100% successful treatment of impotency, early falling, night fall, shorter length and nil sperm”. This claim needs to be substantiated with necessary support data, proof & efficacy, safety data, past records etc. In the absence of comments from theAdvertiser, the CCC concluded that the claim mentioned in the advertisement and cited in the complaint was not substantiated. Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code. The complaint was upheld.

     

    – Masolin Herbal Pvt Ltd’s print advertisement on Hitight Oil & Capsules claims that it is “Made with priyangu and alfusi and berala herbs and provides power, stamina without any side effects”, “It makes sex organs and muscles strong”. These claims need to be substantiated with necessary support data. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were inadequately substantiated. Also, the advertisement was in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code. The complaint was upheld.

     

    – Shree Dhanwantri Herbal’s print advertisement on Overdrive Capsules & Oil claims that it “Is equipped with the World’s only Successful Formula”, “Contains Kaam Chudamani Ras, Siddh Makardhwaj, Virsatmann vaati and Basantkusumakar Ras with Gold”. These claims need to be substantiated with necessary support data, certification of claim of World’s only successful formula. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    VARIOUS SECTORS

    – Rupa & Company Ltd’s TVC on Rupa Thermocot shows “girls with different clothes and uses word ‘Swaha’ and shows a man wearing Rupa Thermocot warm innerwear”. There is use of Hindu Sanskrit Chants mnemonic in the background of this advertisement where the enhancement of the male model’s sex appeal by wearing the advertised product is linked with chanting of Sanskrit mantras in background. The CCC concluded that the visuals along with the religious background music were likely to hurt religious sentiments. The advertisement contravened Chapter III.1 (b) of the Code. The complaint was upheld.

     

    – Shivam Honda’s print advertisement on Honda Two Wheeler claims that Shivam Honda Two Wheeler “is the No.1 Honda dealer of Eastern India in customer satisfaction”.

     

    – National Power Links print advertisement claims that National Power Links is “No.1 since 1992”.

     

    – Kundan Marketing Agency’s print advertisement on Microtek Ups claims that “it is more than 6 times better”.

     

    – P C Jeweller’s TVC shows “a mother talking about a dream groom for her baby daughter and then the father is worried how they will fetch a good groom for their daughter as rates of the gold are increasing day by day. The mother promotes PC Jeweler’s then by saying they have some installment system” The complaint is that the father’s concern about their daughter marriage difficulties due to gold rates means marriage is not possible without gold. This promotes dowry. It implies No Gold No Marriage.

     

    – A.S. Smokefree Electronic Cigarette Pvt Ltd’s print advertisement claims that it is “The Healthier Alternative to Cigarettes”, “Electronic Cigarette- Does not contain Tobacco, Tar or Smoke”, “As per international studies electronic cigarette helps in quitting tobacco cigarette”.

     

    – Seed Infotech Ltd’s print advertisement on Software Testing claims that you can “Get placed in 100 days or else 110% Fees Refund!”, “On Job Training cum Job Guarantee Program in Software Testing”. These claims need to be substantiated with necessary support data, documentation and past records.

     

    – National Council For Empowering India’s print advertisement claims, “100% Secured Job”, “India’s largest bank exam training provider for IBPS/ SBI/ RRB”. These claims need to be substantiated with necessary data, documentation and past records along with support data for the largest bank exam training provider.

     

    – Sree Gokulam Plantations print advertisement on Sree Gokulam Love Tea claims, “First time in Indian Market, Tea is packed in Ecofriendly, Composite cans”. This claim needs to be substantiated with necessary support data and research data to prove that it is for the first time in Indian market that tea is packed in eco-friendly cans.

     

    These claims need to be substantiated with necessary support data, past records, market research data etc. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints, were not substantiated. The advertisements contravened Chapter I.1 of the Code. The complaints against the ads were upheld.

     

  • Health care, personal care and consumer durable ads are under the ASCI's scanner

    ASCI’S CCC upheld complaints against 11 out of 19 advertisements in November 2012

    By A Correspondent

     

    During November 2012, the Consumer Complaints Council (CCC) of ASCI, upheld complaints against 11 out of 19 advertisements. ASCI’s National Advertising Monitoring Service (NAMS) has been very proficient in tracking down the misleading claims made by advertisers in various sectors.

     

     

    Advertiser Advertisement Complaint CCC
    HEALTHCARE
    Diwan Chand Imaging & Research Centre  Stan Health Check Programme As per the complaint, the advertiser claims that, Diwan Chand Imaging & Research Centre “has the most advanced diagnostic modalities”, “Is India’s first integrated diagnostic chain of imaging network”. These claims need to be substantiated with scientific evidence or proof of efficacy along with appropriate statistical & support data.  Advertiser provided proof of the installation of the latest state of the art ultrasound machine. The claim, “have the most advanced diagnostic modalities”, was substantiated. This complaint was NOT UPHELD. 

    In the absence of comparative data, the CCC concluded that the claim, “Is India’s first integrated diagnostic chain of imaging network”, was not substantiated. The advertisement contravened Chapter I.1 of the Code.

    This complaint was UPHELD.

    The advertiser has subsequently modified the advertisement.

     
    Maruti Herbal  Stay-On Capsules As per the complaint, the advertiser claims that, Stay – On Cap & Oil contains ginseng, shilajit, salampanja, valuable herbs and bhasmas that keep you energetic and powerful and makes you muscular. These claims need to be substantiated with proof of efficacy along with the appropriate supporting data.  The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. Also, the advertisement violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the Code. The complaint was UPHELD. 
    Emami Limited  Himani Sona Chandi Chyawanprash As per the complaint, the claims “Take Himani Sona Chandi Chyawanprash every day for a strong body and razor sharp mind”, “Gold removes toxins to boost immunity power”, “Silver activates neurons to enhance memory and concentration”, “51 rare herbs protect from weather changes, pollution and general illness”. Advertiser should provide supporting technical submission, details of tests/trials conducted, with comparative data, in substantiation of these claims.  The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
    HOME AND PERSONAL CARE
    AMRA REMEDIES LIMITED AS SUGGESTED BY BHARAT, PLE. CHANGE THE COTEGORISATION. Elavo Toilet Seat Sanitizer Spray 

     

     

    		 As per the complaint, the advertisement claims, “Spray Elavo on toilet seat and enjoy a 99.9% safe toilet experience in just 5 seconds”. This claim needs to be substantiated with proof and efficacy, research data along with other appropriate support data.  The claim, “Spray Elavo on toilet seat and enjoy a 99.9% safe toilet experience” was substantiated. This complaint was NOT UPHELD. In the absence of data proving its “effectiveness in just 5 seconds” this complaint was UPHELD as the advertisement contravened Chapter I.1 of the Code. 
    SILVERMAPLE HEALTHCARE SERVICES PVT LTD-  Direct Hair Implantation As per the complaint, the advertisement headline states, “No one gets you your hair back like DHI”. Also, the advertisement claims that DHI “is the best hair restoration treatment in the world with Total Care System” .These claims need to be substantiated with statistical and other necessary data. 

     

    		 In the absence of scientific data from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    EDUCATION
    CADD Centre Training Services Pvt Ltd  As per the complaint, the advertisement claims, CADD Centre “is Asia’s No.1 CADD Training Company”. These claim needs to be substantiated with comparative data of other leading training institutes, certification and other necessary data. The CCC noted that CADD Centre Training Services is the largest network of dedicated CADD training centre in whole of Asia with over 300 training centres spanning across 13 countries in Asia and Africa.In the absence of comparative data, the claim, “Is Asia’s No.1 CADD Training company”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

    The advertiser has subsequently modified the advertisement.

     
    CONSUMER DURABLES
    LUMINOUS WATER TECHNOLOGIES PVT LTD  Livpure RO Water Purifier As per the complaint, the TVC states that Livpure Water Purifier gives “Duniya ka sabse shudh pani”. Kent Water Purifier’s last campaign was based on the key proposition that Kent provides “Duniya Ka Sabse Shudh Pani”. This has been carried out in all their communication material since 2011 consistently. This is a blatant copy of the same proposition and a gross violation of Kent Water Purifier’s brand property.  The CCC concluded that the tagline of Livpure Water Purifier that it gives “Duniya ka sabse shudh pani” was similar to the tagline of Kent Water Purifier so as to suggest plagiarism. The advertisement contravened Chapter IV.3 of the Code. The complaint was UPHELD. 

    The advertiser has subsequently modified the advertisement.

     
    BAJAJ ELECTRICALS LTD Bajaj Water Heater As per the complaint, the advertisement claims, Bajaj Water Heateris “India’s No. 1 water heater”, “Bajaj Rapidotherm Water Heaters powerful heating coil helps heat water 50% faster than any other water heater”. These claims need to be substantiated with scientific evidence, comparative analysis data, and safety data along with appropriate support data.

     

    		 The CCC concluded that the claim that Bajaj Water Heaters is “India’s No. 1 Water Heater” was substantiated on the basis of a syndicated retail audit done by independent market research company. This complaint was NOT UPHELD. 

    The claim that “Bajaj Rapidotherm Water Heaters powerful heating coil helps heat water 50% faster than any other water heater” was not substantiated with comparative data of other water heaters of the same electrical rating (3000 watts). The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD.

     

     The advertiser has subsequently modified the advertisement.

     

     
    HAVELLS INDIA LTD Havells Water Heater  As per the complaint, the advertiser has claimed “24 Hours Hot Water in Just ½ unit of electricity”. The interpretation of this is that, we will get 24 hours hot water supply for usage in just ½ KWH of electricity.The complainant found out that ½ unit electricity is consumed by the geyser for keeping the water, already heated and stored inside, warm at a particular temperature for 24 hours if no water is drawn out for usage. This claim is hence highly exaggerated and misleading.

    Further, the TVC claims, “24 Ghante On Rahe to bhi Sirf ½ unit bijli lage To Off Kyun Kare?” This is true only in the case where the water geyser is not used through the day. This claim is also misleading as the consumption of electricity would be considerably higher on usage of the water heater.

     

    		 The CCC concluded that the claim that “24 Hours Hot Water in Just ½ unit of electricity” is misleading as it does not account for heating of water from ambient conditions to hot conditions. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD. 

     The advertiser has subsequently modified the advertisement.

     

     
    MEDIA
    DAINIK BHASKAR GROUP Circulation in Bhopal As per the complaint, “Dainik Bhaskar is making a comparison on the basis of Net Paid circulation as per market estimates treating Patrika newspaper on 1/8th position in respect of circulation in the city of Bhopal. The remarks are totally untrue and baseless as the basis on which the comparison was said to be made was not shown in the advertisement nor the publication Dainik Bhaskar has stated the name of any agency on which such comparison was made. As evident from the website of DAVP, the circulation data of Dainik Bhaskar (as provided by RNI) and circulation data of Partika newspaper (as provided by Audit Bureau of Circulation ABC) are almost equal but despite of the above fact Dainik Bhaskar have diminished the circulation size of Patrika newspaper to the extent of 1/8th as shown by the graphical comparison.” 

     

    		 The CCC concluded that the claim that Dainik Bhaskar “had 8 times more Net Paid Circulation than Patrika in the city of Bhopal”, was not substantiated with ABC/RNI or IRS Data, and was misleading.  The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. 

    The advertiser has subsequently withdrawn the advertisement.

     
    OTHERS
    CENTRAL UP GAS LIMITED  CNG As per the compliant, “Central UP Gas Ltd (CUCL) CNG”, is 100% Safe”. The claim needs to be substantiated with scientific evidence. The CCC concluded that the claim, “100% safe” was not substantiated with scientific evidence. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 

    The advertiser has subsequently modified the advertisement.

     

     

    During the month of November, the CCC also received complaints against 7 advertisements. The complaints were received against the advertisements of Emami Ltd’s ‘Himani Fast Relief’, Ranbaxy Laboratories Limited’s ‘Revital Capsules’, Cure Spect’s ‘Eye Care’, L’OREAL INDIA PVT LTD’s ‘Inoa Hair colour’, PARLE PRODUCTS P. LTD’s ‘Parle Londonderry’, MICROMAX INFORMATICS LTD’s ‘Micromax Ninja 3.5 & Ninja 4’, Dabur India Limited’s ‘Dabur Chyawanprakash Sugar Free’. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.