MxMIndia

Tag: CavinKare

  • For Raksha Bandhan

    CavinKare’s Buds and Berries rolls out campaign

    By Our Staff

     

    Buds and Berries, beauty care brand from the house of Cavinkare, rolled out a new digital campaign titled “Unseen Bonds”, for Raksha Bandhan.

     

    Commenting on the latest campaign, Amudhavalli Ranganathan, Director of E-Commerce – Cavinkare, said: “We, at ‘Buds and Berries’ have curated this special campaign as a reminder to treasure sibling bonds beyond the festivities. We aimed to capture the enduring support and love that siblings offer through relatable story and visuals, and what can be a better occasion than Raksha Bandhan that resonates with the gender-neutral aspect of our brand. We wanted to emphasize that sibling connections are not fleeting but lasting threads intricately woven into our lives and connect emotionally with our target audiences. It’s a call to cherish and nurture these bonds, showcasing the profound essence of the occasion.”

     

  • To enhance the brand’s marketing strategies

    Art-E bags digital media mandate for Buds & Berries

    By Our Staff

     

    Art-E Media Tech Pvt. Ltd. wins the digital creative & media mandate for Buds & Berries, online brand of personal care products by CavinKare.

     

    The agency would be responsible for enhancing Buds & Berries’ digital presence by formulating & executing performance marketing strategies and media creatives across platforms.

     

    Speaking on the new mandate, Amit Dhawan, Partner & CEO at Art-E said: “Embarking on a new partnership with the dynamic and talented brand team at Buds & Berries fills us with excitement. We are eager to build a strong bond and enhance their media presence. With our combined passion and drive, we are poised to establish Buds & Berries as a leading name in the personal care space.”

     

    Added Akash Basak, CavinKare’s Lead – Digital First brands: “Buds & Berries prioritizes clean, toxin-free formulations that are safe and effective. Our products are extensively tested and manufactured in-house. The brand imbibes the mantra ” Love yourself, First” to the core and understands the role of beauty rituals in consumers’ self-esteem and identity. With the creative and digital media strategies led by Art-E, we are confident in establishing the core of the brand to facilitate effortless discovery and instant recall, thus naturally paving the way for the brand’s success.”

     

  • To promote traditional music through Carnatic Fusion

    CavinKare launches Meera Music

    By Our Staff

     

    Meera, the iconic hair care brand from the house of FMCG major CavinKare, announced the digital launch of Meera Music. An initiative by the brand, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion (and hence to the brand).

     

    Commenting on the launch, Raja Varatharaju, Business Head – Personal Care said: “We are delighted to launch Meera Music, as a part of its 30 years celebrations. Meera as a brand has always believed in Goodness of Tradition and offers them to the modern day consumers in a modern format. Meera Music brings the goodness of traditional music to today’s younger generation. We believe this will take the engagement with our consumers to the next level.”

     

  • To build value for the first online-only brand of garden-fresh personal care products

    White Rivers Media bags mandate for CavinKare’s Buds & Berries

    By Our Staff

     

    White Rivers Media has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare, in a (multi-agency) pitch.

     

    Said Amlan Pati, Marketing Head – Digital & E-Com., CavinKare: “Evolved consumers have evolved personal care needs. Present generation of consumers focus on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance. White Rivers Media will helm the creative and digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise.”

     

    Added Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media: “The shifting consumer preferences favour a future of cut-throat Direct-to-Consumer selling. Traditional businesses that are planning to scale up must tap into the model before competition peaks. CavinKare has been strategizing its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience to say the least.”

     

     

  • The ad is set to bring back nostalgic memories from the 1990s

    Meera recalls good ol’ days with ‘Velikizhamai’ ad

    By A Correspondent

     

    Flagship CavinKare brand Meera re-telecast its popular ‘Velikizhamai’ ad across Tamil Nadu to bring back nostalgic memories from the 1990s.

     

    Said Gayatri Kabilan, Senior Manager- Marketing: “We have started seeing our traditional practices being widely adopted and hence we thought this would be the right time to reemphasise the importance of an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ ad has started re-telecasting across Tamil Nadu in popular TV channels with a focus on old time favorite classic serials which are being re-run, 90s movies etc. where the consumer will be able to connect to it better. We at that time would have been heavy advertisers in these shows and now when the consumer sees it again, they would be able to relate to the ad and realize the striking importance of this ritual at such a time. Meera as a brand has always connected with the consumers of South India and their innate rituals and traditions for close to three decades now. As consumers are watching more of retro movies and programs what better than complementing with old ads of Meera to make the feeling complete.”

     

     

  • The shampoo will be endorsed by Sonakshi Sinha with an aim to bolster its leadership in the Indian shampoo segment

    Sonakshi Sinha appointed ambassador for Chik

    By A Correspondent

     

    CavinKare has announced actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik.

     

    Commenting on this, Venkatesh Vijayaraghavan, Group Director & CEO – Personal Care & Alliances said: “Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help Chik build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The brand, Chik, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality.”