By A Correspondent
Video-on-demand service Viuis teaming up with production and distribution house Endemol Shine Group to produce a localised, 10-episode adaptation of ‘The Bridge’ in which a body is found on the border of two countries, forcing an investigator from each country to work together to solve the case.
Said Kingsley Warner, Country Manager for Viu Malaysia: “Viu previously achieved success in adapting popular entertainment to emerging markets when it brought the CBS Hollywood Squares format to audiences in India, releasing Tollywood Squares. Today’s news is in that same vein and we believe that working with Endemol Shine to tell this gripping story, while also making it uniquely our own, will captivate our viewers.â€
Added Cathy Payne, Chief Executive of Endemol Shine International: “Partnering with Viu is a natural fit for us, given it’s the leading OTT in Southeast Asia. We expect the premium format of The Bridge to resonate strongly in this region.”
The series is expected to shoot in July and begin airing in Malaysia and Singapore later this year. We don’t know for sure when it will be aired in India.