MxMIndia

Tag: Castrol India

  • Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products

    SRK joins Castrol India as official brand ambassador

    Castrol, BP Group’s lubricant brand, has got Shah Rukh Khan, as its brand ambassador. Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.

    Said Sashi Mukundan, President of BP India and Senior Vice President of the BP group: “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavour, as we shape the future of mobility together.”

  • Kedar joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category

    Kedar Apte takes charge as VP – Marketing at Castrol India

    By A Correspondent

     

    Kedar Apte

    Castrol India Limited has announced the appointment of Kedar Apte as its new Vice President Marketing, effective September 1, 2016.

     

    Apte  joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category. During the last five years, he has managed multiple product categories and his last position prior to his new role, was as Head – Brand and Communications.

     

    According to Shyam Balasubramanian, Regional Marketing Director, Asia and Pacific Region, “Kedar has been responsible for successfully leading the launches of several pioneering brands like Castrol Vecton, Castrol CRB Mini-Truck and Castrol GTX Eco. His other significant contribution includes building a strong presence for the brand in the digital space through innovative on line campaigns.”

     

    In his new role, Apte will lead the marketing function which includes brand communication and content, sponsorships, digital marketing and consumer and customer engagement programmes. He will spearhead the on-going marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns.

     

    Said Apte: “Castrol has been an integral part of the evolution of the lubricant industry in India and I am delighted to be part of the journey going forward.  Castrol is acknowledged for its innovative marketing approach and I am eagerly looking forward to contributing towards the organization as it moves towards an exciting future.”

     

    Prior to joining Castrol, Apte spent around a decade with Hindustan Unilever in sales and marketing roles.