MxMIndia

Tag: Casio India

  • To help build brand

    W+K  appointed AOR for Casio G-Shock watches

    By Our Staff

     

    Wieden & Kennedy India has been appointed the Creative Agency on Record (AOR) for G-Shock watch brand in India.

     

    The agency’s understanding of the Indian market, combined with its ability to craft compelling brand narratives, made it the ideal choice for fulfilling G-Shock’s creative needs.

     

    Said Shreekant, Head of Delhi Office at Wieden & Kennedy India: “At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!”

     

    Added  xHideki Imai, Managing Director at Casio India: “We are delighted to join forces with Wieden & Kennedy India as our Creative Agency on Record. Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-SHOCK’s position as the go-to brand for individuals seeking unmatched toughness and style.”

     

  • To create awareness about its calculator category among non-users

    Casio launches new brand campaign

    By Our Staff

     

    Casio India, the consumer electronics major, has launched its new brand campaign called #FarakPadtaHai for its calculator category. While Casio is already a market leader in calculators, this campaign attempts to create awareness among non-users.

     

    Commenting on the campaign, Kulbhushan Seth, Vice President, Casio India said: “As a consumer-centric brand, we have always ensured that our offerings add value to their lives.  After rigorously studying the market, we created this campaign Farak Padta Hai (It Matters) for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust & overall value when purchasing calculators too as they all matter.”

     

     

  • The campaign appeals to women who lead active lives

    Casio India launches Baby-G’s new #QuitTheComfortZone campaign

    By A Correspondent

     

    Casio India has announced a new campaign for its Baby-G range of watches with actress and brand ambassador Jacqueline Fernandez.

     

    Speaking on the announcement of the new campaign, Kulbhushan Seth, Vice-President, Casio India said: “We are excited to launch our new campaign #QuitTheComfortZone that encourages women to wear their attitude on their sleeve. The modern woman is bold and unafraid to shed their inhibitions. Jacqueline Fernandez is an aspiration for every millennial and modern-day woman, her style appeal being fluid and contemporary is definitely going to enhance the brand value of Baby-G.”

     

     

  • The ad seeks to inspire consumers to push the boundaries

    G-Shock unveils new ad film featuring Tiger Shroff

    By A Correspondent

     

    G-Shock from Casio has unveiled an ad film that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed brand ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

     

    Said Kulbhushan Seth, Vice President, Casio India: “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do.

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “We’re absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There’s a lot of other exciting work coming, so keep watching.”

     

     

  • L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch

    Casio India assigns creative duties to L&K Saatchi & Saatchi

     

     

    Japanese commercial electronics major Casio has announced L&K Saatchi & Saatchi Mumbai as its creative agency for the entire Casio watches portfolio in India. L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. The agency will be managing Casio India’s integrated communications mandate for the entire watches portfolio.

     

    Speaking on the development, Kulbushan Seth, Vice President, Casio India said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”