MxMIndia

Tag: CashKaro

  • To further amplify its influence and impact

    CashKaro onboards Genelia Deshmukh as Brand Ambassador

    By Our Staff

     

    CashKaro, the cashback and coupons app, has announced its collaboration with actor Genelia Deshmukh, as its brand ambassador.

     

    Commenting on the announcement, Rohan Bhargava, Co-Founder, CashKaro and EarnKaro said: “We are delighted to welcome Genelia Deshmukh to the CashKaro family. Her infectious energy, authenticity, and widespread appeal make her the perfect ambassador for CashKaro, as we continue our journey of reshaping the online shopping experience for millions of Indians. This partnership starts a new and exciting chapter as we remain committed to our  promise of offering our users unmatched value, convenience, and savings.”

     

    Further adding to this, Swati Bhargava, Co-Founder, CashKaro & EarnKaro added: “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra Cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”

     

  • Users get an opportunity to win prizes like Oppo A7 and more by participating in the Contest

    CashKaro unveils #HarCheezPeMilega cashback contest

    By A Correspondent

     

    Cashback and coupons site CashKaro has launched a series of digital ad films using a unique social media contest. The contest has been dubbed #HarCheezPeMilega cashback contest and will run across the brand’s Facebook, Instagram and Twitter profiles.

     

    Said Swati Bhargava Co-Founder, CashKaro: “We wanted to educate users about how CashKaro offers cashback on almost all online purchases. Whether it is fashion, grocery, food, mobiles or electronics, CashKaro gives users cashback on everything that they buy or order at top eCommerce retailers including Amazon, Flipkart and over 1500 popular sites. The #HarCheezPeMilega cashback contest aims at spreading this message using the new series of ad films we have released,”

     

    Added Co-Founder Rohan Bhargava: “The contest was created in order to propagate to our potential users that they can save every time they shop online. This campaign will also give our existing users a chance to win some exciting prizes by simply introducing their friends to CashKaro. With this campaign we want to place emphasis on our brand’s tagline #YouGetMore, so that we can become the go-to cashback destination for every online shopper.”

     

  • The campaign will primarily focus on CashKaro's product offering and benefits of using the platform

    Enormous to handle CashKaro creative

    By A Correspondent

     

    CashKaro has appointed Enormous as its creative agency on record, after a multi-agency pitch. CashKaro will be looking at strengthening its market leader position in the cashback & coupons space and is embarking on an aggressive marketing campaign to create awareness among the online shoppers and deal hunters. The campaign will primarily focus on CashKaro’s product offering and benefits of using the platform.

     

    Enormous will be working on a 360 degree advertising campaign which will focus key markets across the country.

     

    Swati Bhargava

    On the development Swati Bhargava, Co-Founder CashKaro.com said, “We are delighted to have Enormous as our creative agency. For a young and growing brand like ours, it is important to communicate with the target audience across touch points. In Enormous we have found the right partner, who has the requisite knowledge and experience in the space. They will help us reach our potential target base in the most creative manner.”

     

    Ashish Khazanchi

    Ashish Khazanchi, Managing Partner Enormous commented, “We’re proud to be appointed the agency for CashKaro.com. It’s a dynamic organization with not just an innovative product but vaulting ambition. Always a delight to partner with people who look at not just selling a product but bringing added value to people’s lives. They are also mature advertisers and we aim to scale up the game with them.”

     

    CashKaro offers real cashback which is paid over and above existing discounts and offers on partner sites like Amazon.in, Paytm, Snapdeal, Shopclues, Jabong etc. The savings offering has expanded to cover basics like giving Cashback on mobile recharge, paying electricity, phone, mobile bills, DTH recharge – something almost every individual needs!

     

  • The ad campaign has been launched on YouTube with a video series and is targeted at the internet savvy youth of India

    CashKaro unveils multimedia campaign

    By A Correspondent

     

    Popular cashback and coupons site cashkaro.com kicked off its multimedia campaign “Cashback Toh Banta Hai”. The ad campaign has been launched on YouTube with a video series and is targeted at the internet savvy youth of India – looking for bargains.

     

    The first phase of the ad campaign will have three commercials being aired featuring everyday Indian scenarios and reactions of the Indian common man. The ads intend to highlight cashback as a concept by using witty and humorous incidents depicting our addiction to getting cashback in every possible circumstance.

     

    The central idea of the campaign was to capture the next big wave in e-commerce – cashback. E-commerce brands are slowly realizing the contribution of affiliate sites and cashback offers have become a deciding factor for customers when choosing between the various e-commerce brands in India. Customers now expect to earn cashback irrespective of the product they are purchasing online. Whether it’s mobile re-charge, fashion or books or big-ticket items like electronics, laptops and even travel bookings, CashKaro has been witnessing high repeat purchase rate. This is also driven by shoppers’ realising that cashback can be earned over and above coupons provided by e-commerce sites themselves, thereby giving the highest savings possible.

     

    Speaking about their very first ad film and its core theme, Swati Bhargava, Co-founder CashKaro.com said “While an increasing number of people are now shopping online in India, many of them are still to experience the benefits (and joy!) of getting cashback on any product they buy online. CashKaro is a young brand and our audience, majorly the youth, love both – a bargain and fun videos. A viral and visual medium like YouTube is the perfect medium to connect with them. These ads show the ubiquitous love for Cashback in a humorous way and convey that ‘Har cheez pe Cashback banta hai!’ You just need to come to CashKaro before shopping to get it. We hope our audience love our ads!”

     

    Anshul Sushil, Co-founder & CEO, Boring Brands, the creative company behind the CashKaro campaign said “As CashKaro is a pioneer in Affiliate Marketing, it was a key mandate for us to reinforce awareness about cashback being every customer’s right, while keeping the message light. CashKaro already has a well engaged audience on Facebook and we wanted to expand that reach with this campaign to ensure we are where our audience is – YouTube. We picked ‘Cashback toh banta hai’ as a theme as we have seen how Indians love little bargains in shopping and added a creative drama to see how it works in the least expected scenarios. It’s been an enriching experience for our team.”

     

    As for further plans in the campaign, it will be promoted across other social networks and gradually be taken to TV, cinemas and outdoor during the festive season – precisely why humour was chosen as the most preferred route. The ad campaign is directed by Vinay Jaiswal, with 15 years in the industry and experience of working with large brands like BSNL, Hero Honda and HCL.