By Our Staff
Cashify, the omnichannel platform for buying and selling electronic devices, especially smartphones, has launched a campaign with its brand ambassador Rajkummar Rao. The campaign film is created by L&K Saatchi & Saatchi, Gurugram.
Commenting on the films, Rohit Malkani, Joint National Creative Director of L&K Saatchi & Saatchi, said: “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”
Added Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify: “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”