By A Correspondent
Carysil, a German engineered high-end kitchen appliances brand, has launched its new TVC to turn the spotlight on its new high-tech range of kitchen appliances and sinks. The recently launched TVC promotes the brand’s range for the modern contemporary women of today who efficiently manage different roles in their lives.
Conceptualised by Triton and directed by Uday Bhandarkar, the TV ad film opens with a polo match, which reveals a young lady showing off her equestrian skills and winning the match. It goes on to depict a day in the life of this empowered urban woman wherein she is shown as being in love with her aesthetically designed kitchen and hence doesn’t mind celebrating her triumph there all by herself. The effortless functioning of her kitchen makes her waltz through setting dinner and dressing up for it. The TVC targets trend savvy and well-heeled Indian purchasers who want their kitchen to be their recreation zone as pivotal as a living room. The campaign shows how Carysil redefines the kitchen space assuming new proportions to encompass both utility and artistic appeal through the tagline, “Art That Works.”
With the role of Indian women transforming from being a mere homemaker to an urban go-getter, even her kitchen appliances have progressed to become convenient and multi-faceted. The 90 sec commercial captures this essence with a thoughtful and impactful approach to it, keeping intact the youthful flavour for its target consumer.