By A Correspondent
Saregama has launched its first ever digital and TV film for its new product – portable digital audio player with in-built stereo speakers – Saregama Carvaan.
The film showcases the couple as they move through life and how a song is an integral part of their relationship. It is the husband’s stress buster, it is his solace, his happiness and joy. Until one day, the wife passes on and the song ceases to exist. Enter the son who has been observing the song and its role in the relationship of the couple and how troubled the dad is once the wife has passed on and the song no longer exists. He brings along Carvaan as a gift which may never replace the mother but most surely bring the song and associated memories back to life.
A 5-minute digital video, adapted to a 60-second television spot are the lead executions in this campaign.