By a correspondent
Leading car portal Cartrade.com has launched a new campaign starting with a TVC to highlight the website as the ultimate address for buying a car, whether old or new. This campaign is focused on choice and has been conceptualized by its agency FCB Ulka. It emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice.
The ad is inspired from the insight that every consumer struggles to arrive at a choice. It fills both his rational and emotional needs and more often than not, the consumer ends up compromising one for the other, due to the paucity of options or time to search for those options.
The ad shows a consumer’s heart (dil) and mind (dimaag) debating whether to choose a car that the heart is set on or the one that makes more practical sense. CarTrade.com’s USP is that it gives you all the information on cars available in the market today across models, brands and manufacturers. So now buyers don’t have to worry about exploring every car outlet in the city to find the right car. Besides, accessing all the information that a buyer needs about a car, its pricing, features, comparison, and reviews etc, CarTrade.com offers the widest range of cars you can find online. The only decision the consumer is left with is to make up his mind from the plethora of carsin front of him
Commenting on the campaign, Vinay Sanghi, Founder and CEO, CarTrade.com said, “CarTrade.com prides itself on the extensive variety of cars that we have available for the consumer to choose from and we wanted to communicate the same in an interesting and funny manner. The ad clearly brings out the fact that when it comes to buying a car, consumers need not look further than CarTrade.com to be their ultimate guide. We feel that this commercial will help associate the brand with the values of choice and trust.”
The Mumbai-based online platform, Cartrade.com has over 3.8 million unique visitors every month researching for new and old cars. The latest campaign aims to strengthen its brand identity of offering the best range of automobiles available, and firmly establish its features and services in the market.