MxMIndia

Tag: Cars24

  • Ogilvy Gurugram has vroomed away with the account

    Ogilvy will steer Cars24 creative

    By A Correspondent

     

    Ogilvy has bagged the creative duties for car sales mart Cars24.

     

    Nida Naushad

    Said Nida Naushad, Brand Head, Cars24: “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sell cars by making the process extremely easy and hassle-free.  Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”

     

    Added Shouvik Roy President & Head of Office, Ogilvy Gurugram: “We are very excited to partner a young dynamic brand like CARS24 that operates in a very challenging category.

    Shouvik Roy

    Our ambition is to partner CARS24 and make it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team has been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”

     

     

  • Lowe Lintas campaign steers customers towards a new way of selling cars directly to buyers

    Cars24 campaign fields MS Dhoni in different avatars

    By A Correspondent

     

    Cars24 has launched a new campaign that highlights a unique way of selling cars directly to its customers. Offerings like ‘instant payment’ and ‘free RC transfer’ are part of the new Customer-to-Customer model. Lowe Lintas Delhi has conceived an integrated campaign to promote this new offering.

     

    Commenting on the development, Nida Naushad, Brand Head, Cars24 said: “We are super-excited since this is our second campaign with MS Dhoni and after the success of Dhoni Review System we have even higher hopes for the new one. This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “In our first initiative for Cars 24, we spotted a unique problem – that sellers often don’t realise buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars 24 was indeed the best place to meet those buyers, directly.”

     

     

  • There are four ad films in the campaign, two of which feature Nawazuddin Siddiqui and Mandira Bedi

    Cars24 announces integrated brand repositioning campaign

    By A Correspondent

     

    Cars24 has launched ‘Car bechniho, toh Cars24’ – a new brand proposition, in  line with its ambition to own the category of used car commerce. The ad campaign features actors Nawazuddin Siddiqui and Mandira Bedi as they share their struggles of selling their used cars.

     

    Said Vikram Chopra, CEO, Cars24: “Cars24 has been around for a while, but we realised that there were multiple reasons why we had such a wide fan base. A very large number of our branch walk-ins were from referrals from other happy consumers who had earlier sold a car at Cars24.  We realized it’s time we move from a single benefit proposition to appropriating the category of used cars. The latest campaign establishes Cars24 as the clear dominant leader in the segment, and re-positions all other methods of selling your used car as tedious, harrowing and unreliable.”

     

     

  • #BechneWalaPrice campaign is aimed at highlighting the hassles a used car seller goes through including contacting multiple buyers and the endless pain of price negotiation with each one of them

    Boman Irani endorses #BechneWalaPrice proposition for Cars24

    By A Correspondent

     

    Cars24 has rolled out its second TVC recently starring actor Boman Irani.

     

    Speaking on the new TVC, Vikram Chopra, CEO and Co-Founder, Cars24, said:“The unstructured nature of the used car market in India often leads to online buyers or local businesses quoting random prices to customers. With this TVC we hope to support more customers to get the right value for their car in a more efficient and hassle-free manner.”

     

    The 360-degree campaign will run across all national TV channels with a strong presence across digital mediums including Facebook, Google and YouTube.

     

  • Drawing on its expertise, DCMN India recently won the mandate to produce the media strategy for Cars24

    DCMN to execute media strategy for Cars24

    By A Correspondent

     

    Marketing firm DCMN has assisted Cars24 launch its newest film which aims at educating customers on how to use the second-hand automotive marketplace to get the best rate for their vehicles.

     

    Said Bindu Balakrishnan, Country Head – DCMN India: ”With this campaign, DCMN has given Cars24’s new TV spot a performance focus. Using our in-house TV attribution technology, we can optimise the campaign from the moment it goes to air, allowing us to focus on the best-performing genres, channels, days, and dayparts – and to tweak the creative for optimal performance.”

     

    Added Vikram Chopra, CEO and Co-Founder, Cars24: “Following a successful first flight with our previous TVC, we’ve optimised the campaign for even better performance. Our continued partnership with DCMN allows us to take advantage of their performance-driven approach, which ensures we can measure the direct response of the spot as it goes to air”.

  • Donning the tagline 'Car Becho, Best Price Mein' the television campaign features an average male struggling to sell his car

    Happy mcgarrybowen unveils inaugural TVC for CARS24

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has created the first ever TVC for Cars24 Services, featuring Boman Irani as its brand endorser.

     

    Talking on the new campaign, Vikram Chopra, CEO and co-founder, CARS24  said: “Our research indicates that people are now selling their cars in three years, as against five-six earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s calibre to be the face of Cars24″.

     

    Added Kartik Iyer, CEO and Co-founder – Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

     

  • The TVC campaign based on our tagline, 'Car Becho, Best Price Mein', talks about an average male struggling to sell his car and how Cars24 helps him save his day

    Boman Irani pegs Cars24 to be an efficient & reliable option

    By A Correspondent

     

    Cars24 Services has rolled out its very first TVC featuring Boman Irani as its brand endorser. Developed by Happy mcgarrybowen, the TVC, a 360-degree campaign will run across all national TV channels with a strong presence across mediums.

     

    Elaborating on the campaign, Vikram Chopra, CEO and Co-Founder, Cars24 , said: “Our research indicates that people are now selling their cars in 3-years, as against 5-6 years as was the case earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s caliber to be the face of CARS24″.

     

    Added Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. CARS24 is a focused and specialized player in this domain. They follow a scientific and unique process that allows the seller to get the right price for his car. We chose Boman as, he himself is a passionate car owner. Getting him to live out the doubts in the mind of the customer seemed like an authentic thing to do. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”