MxMIndia

Tag: Carl Savio

  • Focuses on 'Job Guarantee' programmes that assure a job on course completion

    Bluebot Digital creates campaign for Simplilearn

    By Our Staff

     

    Simplilearn has announced the launch of its latest brand campaign, titled #JobGuaranteed. The campaign focuses on Simplilearn’s ‘Job Guarantee’ programmes that assure a job upon course completion. As part of the campaign, the company launched two ad films on the above concept created by Bluebot Digital agency.

     

    Speaking about the campaign, Mark Moran, Chief Marketing Officer, Simplilearn, said: “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find motivation to learn new skills and share their “sweet success” with their family and friends.”

     

    Commenting on the Simplilearn campaign, Carl Savio, CEO & CCO, Bluebot Digital added: “The campaign is built around a tangible product benefit – guaranteed jobs. While conceptualising the campaign we stumbled on a cultural insight – In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”

     

  • To create physical and digital consumer touchpoints

    Bluebot Digital bags creative mandate for Neobank Zolve

    By Our Staff

     

    Neobank Zolve has awarded its creative mandate to the Bangalore-based Bluebot Digital.

     

    Commenting on their association with Bluebot, Vatsala Kothari, Marketing Lead, Zolve said: “As we are gearing up to launch our products in the next few months, we are thrilled to have Bluebot partnering with us to build a brand that would be synonymous with global banking. There is a very real need for a product like Zolve’s and we are confident in our ability to create tangible value for the large segment of global citizens with financial needs across multiple countries.”

     

    Added Carl Savio, CCO and Founder, Bluebot Digital said: “We’re very excited to partner with Zolve and help them build on their marketing goals. As a brand, they have all the right things going for them – a fantastic product, a clear vision and a team that is eager to create disruption. Neobanking is an exciting, young category that has tremendous scope for creativity and we’re looking forward to doing some game-changing work.”

  • The ad highlights the dire need of upskilling amongst Indian working professionals

    Great Learning launches thematic digital campaign, ‘Office Dinosaur’

    By A Correspondent

     

    Edtech company Great Learning has launched its thematic digital campaign ‘Office Dinosaur’, roping in comic Rahul Subramanian to play the protagonist. Conceptualised and executed by Bengaluru-based Bluebot Digital, the campaign shines the spotlight on the importance of upskilling in future-secure technologies and aims to motivate people to take proactive steps to enhance their careers. The brand film is being promoted on social media as well as content platforms like ScoopWhoop and YourStory.

     

    Speaking about the campaign, Hari Krishnan Nair, Co-founder, Great Learning said: “The campaign evokes the familiar fear that every professional has of not being able to move up the ladder and ending up becoming a mediocre contributor. Till some time back, the route to career growth mostly entailed good performance and aptitude for a bigger role. However, with technology evolving rapidly, the ability to continuously learn and acquire new skills has become essential for anyone who is looking to climb the career ladder. The essence of the campaign is to directly speak to the customer – to engage in a dialogue with him, in a language and context that he will relate to.”

     

    On the process of crafting the ‘Office Dinosaur’ films for Great Learning, Carl Savio, CCO of Bluebot Digital said: “The Office Dinosaur is someone we’ve all encountered at every stage in our respective careers. So we thought, why not bring this relatable character to life and use it to connect with an audience that wants to get ahead in life.”