MxMIndia

Tag: Cargill’s oils

  • The ad is titled ‘Iss Saal har Ghar Pandal’

    Media agency Wavemaker creates film for Gemini Oil

    By A Correspondent

     

    To keep the spirits of festivity alive even during these challenging times, Gemini Oil has launched its new campaign ‘Iss Saal har Ghar Pandal’, conceived, designed and produced by Wavemaker Films, the creative production arm of Wavemaker India. Yes, you read it right: the creative production arm of Wavemaker India.

     

    The campaign aims at spreading awareness about celebrating Ganesh Chaturthi festival at home along with their loved ones, ensuring the safety norms are in place.  ‘Iss Saal har Ghar Pandal’, has been conceptualised in-house including the scripting to production, the entire campaign has been managed by Wavemaker Films.

     

    Speaking on this incredible campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India said: “Ganesh Chaturthi is an indelible part of the Maharashtrian culture and as the pandemic threatens the festivities this year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. Conceiving, writing and producing a TVC during the lockdown is an arduous task but the idea was so powerful that we were able to overcome all else”.

     

    Commenting on the campaign, Subin Sivan, Head of Marketing, Cargill’s Oils, said: “Ganapati is one of the most popular festivals in Maharashtra. As a brand that is rooted in Maharashtrian culture, Gemini has integrated itself with the Ganpati festival over the years. While a lot has changed this year due to the pandemic, we believe the festive cheer and energy during the Ganpati Chaturthi should not change. Our campaign ‘Iss Saal Har Ghar Pandal’ encourages our consumers to celebrate the festival at home keeping the original festive spirit intact”.

     

     

  • Showcases the product benefit of 40 per cent more Oryzanol that helps in reduction of bad cholesterol

    Gemini highlights product advantages via ‘Cholesterol Cutter’ campaign

    By A Correspondent

     

    Gemini Rice Bran Oil has unveiled its first national campaign. Aimed at better cholesterol reduction through its cholesterol cutter proposition, the Gemini Rice Bran Oil campaign highlights the product benefits of 40 per cent more Oryzanol as compared to any regular rice bran oil, working to reduce bad cholesterol in the body, more effectively.

     

    Speaking about the new campaign, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Studies indicate that 80 per cent of consumers are concerned about their heart health and cholesterol. In a move to fuel Indian kitchens with healthier alternatives, we launched Gemini™ Rice Bran Oil with a stronger cholesterol reduction claim supported by the presence of 40 per cent more oryzanol as compared to any regular rice bran oil. The cholesterol cutter campaign aims to establish this product superiority and build greater resonance amongst consumers regarding the benefit of choosing Gemini Rice Bran Oil, as their preferred cooking medium.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “When you have sharp product delivery, the onus is on the idea to deliver a hook that neatly grasps the consumer’s attention – and so the ‘Cholesterol Cutter’ was born. In the TVC, a bittersweet story talks about how it hurts when things like marks get cut, but not when it comes to cholesterol. A playful music track holds everything in place memorably. Though cholesterol is a much-repeated talking point, we created a signature style and tone for Gemini with ‘Cholesterol Cutter’ to make a difference in the conversation.”