MxMIndia

Tag: CarDekho

  • Celebrates the spirit of growing India

    CarDekho Group releases new brand campaign

    By Our Staff

     

    CarDekho Group,  Autotech Unicorn, has introduced a TVC campaign #BadhteIndiaKaBharosa celebrating the spirit of Indians to fulfil their dreams. The campaign captures the true essence of the people of India in shaping a ‘Badhta India’.

     

    A 10-week long campaign, #BadhteIndiaKaBharosa is live on TV and digital platforms. The campaign is written and directed by Amit Nandwani, and produced by CarDekho Group company PowerDrift, India’s top auto content brand, and a full stack-production house.

     

    Talking about the new campaign, Charu Kishnani, Executive Vice President Marketing-CarDekho said: “India is on a journey of transformation and progress. CarDekho Group is proud to support the growth of the nation and its people, creating opportunities that give them a chance to fulfil unrealised dreams. With this idea, CarDekho has introduced a brand campaign celebrating ‘Badhta India’. The campaign mirrors the core values of CarDekho Group, to solve customer problems and build a progressive India.”

     

  • With the tagline Bharosa Kar Ke Dekho

    Akshay Kumar in CarDekho new campaign

    By Our Staff

     

    Actor Akshay Kumar continues as the brand ambassador of CarDekho, the leading auto-tech company in India. He features in the company’s latest TVC. With the tagline Bharosa Kar Ke Dekho, the TVC highlights the importance of trust and convenience of selling one’s car from the comfort of one’s home for the best price.

     

    Said Charu Kishnani, Senior VP-Marketing, CarDekho: “It’s great to have collaborated with Akshay Kumar again after our first outing in 2020, which was a massive success. The objective of our campaign is to showcase how CarDekho brings convenience by helping people sell their cars from the comfort of their homes. Akshay’s charisma is a good fit for CarDekho, a company that strives to make life easier and better. Ad is featuring a unique bond between father and daughter and highlighting a true experience of selling a car with CarDekho. This is the first of many more to come. With this new TVC, we are looking to replicate the success story we scripted earlier and hope customers will reinstate their trust in us.”

  • Shakun Advertising executed the new CarDekho 3D Sky LED hoarding

    CarDekho launches campaign

    By Our Staff

     

    CarDekho has launched a billboard advertisement in Jaipur that features a 3D rendition of a car that is driving to the sky with its headlights beaming brightly toward the stars.

     

    Said Charu Kishnani, Senior Vice President, Marketing, CarDekho Group: “Here is a simple idea with an innovative approach on one of the oldest mediums of advertising. It not only attracts the audience but also delivers the message of our new CarDekho Mall which houses 500+ high quality used cars for all to see in Jaipur. While CarDekho continues to soar and reach new heights, we want to maintain that we are India’s most trusted place for used cars. With the onset of Diwali, we want people to light up their lives when they choose to buy a used car from CarDekho.” Shakun Advertising was the partner agency for CarDekho to execute the new CarDekho 3D Sky LED hoarding.

     

     

  • Launches new campaign titled ‘Karo India Forward, Karo Gaadi Forward'

    CarDekho Gaadi onboards Mahesh Babu & Dravid

    By A Correspondent

     

    CarDekho has announced its latest campaign for CarDekho Gaadi Store under the theme ‘Karo India Forward, Karo Gaadi Forward’ with brand ambassadors Rahul Dravid and Mahesh Babu.

     

    The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications.

     

    Said Mr Gaurav Mehta, Chief Marketing Officer, CarDekho: “The objective of our campaign is to help people sell their cars from the comfort of their home or anyplace of their choosing.. As a country, the feeling of taking our collective destiny in our own hands is the cultural insight that we have tried to bring to life. We joined hands with iconic film star Mahesh Bapu and legendary cricketer Rahul Dravid as brand ambassadors to convey the message. The country recognizes their meritorious contirbution to society. We believe this campaign will acceletrate our growth and expand our reach to a larger set of customers.”

     

     

  • Onboards Rahul Dravid as Brand Ambassador

    CarDekho Group launches “The everyday hero” TV campaigns

    By A Correspondent

     

    CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

     

    Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”

     

     

  • Automotive search portal appoints network for data-driven solutions

    OMD India wins media duties of CarDekho

    By A Correspondent

     

    CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurugram office.

     

    Speaking on the appointment, Gaurav Mehta, Chief Marketing Officer at CarDekho, said: “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekho Group and continuing its success story in India.”

     

    Added Priti Murthy, CEO, OMD India: “We are excited to partner with CarDekho and help them, as well as their consumers, make Better Decisions, Faster through the value of precision marketing,” Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes”.

     

     

  • A whacky in-house video highlights the CarDekho app as the best proposition for car purchase

    CarDekho’s Monu-mental’ TVC to ‘Feel the Car’

    By A Correspondent

     

    Automobile buy-and-sell platform CarDekho has released a quirky new TVC campaign that highlights the new ‘Feel the Car’ feature available on the CarDekho app.

     

    Speaking on the TVC, LK Gupta, CMO, CarDekho, said, “We know how attached Indian consumers are to their cars, and we know how crazy our own employees are to develop product features to really bring alive a virtual car experience. This new TVC is the perfect way of defining the new feature, explained and demonstrated by the actual mavericks behind the development. Additionally, all aspects of the production were taken care of by our in-house team to maintain the integrity and clarity of the messaging. We are confident that our new feature will enhance user experience and allow consumers to make the most informed car purchase decisions.”

     

    With a full 360 degree interior and exterior view, recreation of the sounds such as horn, ignition or revving, and embedded video and text pop-ups to explain various car features, CarDekho’s ‘Feel the Car’ feature is a high-functionality development, notes a communiqué.

     

  • Hatchbacks most preferred vehicles amongst Indian buyers; Maruti and Hyundai occupy top slot

    CarDekho report highlights interesting car buying trends

    By A Correspondent

     

    Leading online automobile marketplace CarDekho recently made public its report on online search patterns of the Indian consumers compared to actual in-market sales of cars during the festive season. The report, which is based on CarDekho’s platform traffic as well as Society of Indian Automobile Manufacturers (SIAM) data, focused on various car categories such as hatchback, MUV, Sedan, SUV and Compact SUV/MUV to present a comprehensive statistical picture of the user consideration versus actual demand.

     

    According to the report, Hatchbacks were the most preferred customer choice, figuring in consideration sets for nearly 47 percent consumer with their actual demand clocking in 48 percent of the overall figure. The sedan category also saw consideration (26 per cent) and demand (25 per cent) nearly at par with one another. Maruti and Hyundai occupied the top slots in the Hatchback as well as the Sedan segment, with Honda also marking prominent presence in the latter category.

     

    Compact SUV/MUV section saw a high consideration percentage (17 per cent) due to the buzz effect surrounding the new category launch. However, the actual demand for the segment was only 10 percent, which could be attributed to the relative unfamiliarity of the Indian public with the category. MUVs, on the other hand, resulted in a much higher actual demand (12 per cent) than consideration, which stood at a mere two percent.

     

    Speaking on the announcement, LK Gupta, CMO, GirnarSoft, commented, “The October-November festive season is a time when Indian consumers wield their financial clout to buy things that they have shortlisted over the year. As such, this report provides a valuable insight into the shopping trends during this busy period. These insights will help car manufacturers to better understand the dynamics of consideration sets that buyers go into the market with, and how they change through the purchase process. The report also helps us as an auto portal to improve upon our existing services and shape our product offerings to be more in sync with the consumer preferences.”