MxMIndia

Tag: CarDekho Group

  • Celebrates the spirit of growing India

    CarDekho Group releases new brand campaign

    By Our Staff

     

    CarDekho Group,  Autotech Unicorn, has introduced a TVC campaign #BadhteIndiaKaBharosa celebrating the spirit of Indians to fulfil their dreams. The campaign captures the true essence of the people of India in shaping a ‘Badhta India’.

     

    A 10-week long campaign, #BadhteIndiaKaBharosa is live on TV and digital platforms. The campaign is written and directed by Amit Nandwani, and produced by CarDekho Group company PowerDrift, India’s top auto content brand, and a full stack-production house.

     

    Talking about the new campaign, Charu Kishnani, Executive Vice President Marketing-CarDekho said: “India is on a journey of transformation and progress. CarDekho Group is proud to support the growth of the nation and its people, creating opportunities that give them a chance to fulfil unrealised dreams. With this idea, CarDekho has introduced a brand campaign celebrating ‘Badhta India’. The campaign mirrors the core values of CarDekho Group, to solve customer problems and build a progressive India.”

     

  • Shakun Advertising executed the new CarDekho 3D Sky LED hoarding

    CarDekho launches campaign

    By Our Staff

     

    CarDekho has launched a billboard advertisement in Jaipur that features a 3D rendition of a car that is driving to the sky with its headlights beaming brightly toward the stars.

     

    Said Charu Kishnani, Senior Vice President, Marketing, CarDekho Group: “Here is a simple idea with an innovative approach on one of the oldest mediums of advertising. It not only attracts the audience but also delivers the message of our new CarDekho Mall which houses 500+ high quality used cars for all to see in Jaipur. While CarDekho continues to soar and reach new heights, we want to maintain that we are India’s most trusted place for used cars. With the onset of Diwali, we want people to light up their lives when they choose to buy a used car from CarDekho.” Shakun Advertising was the partner agency for CarDekho to execute the new CarDekho 3D Sky LED hoarding.

     

     

  • Partners with CarDekho to develop ‘E ‘symbol for Elderly

    Leo Burnett crusades for safe driving for senior citizens

    By Our Staff

    Autotech company CarDekho has launched campaign ‘E’ for Elderly, to promote a safe driving environment for senior citizens. The campaign launched across all digital platforms, has been conceptualized and executed by Leo Burnett. Due to the pandemic, the elderly are reluctant to take cabs and have started driving, and the company wishes to create a safe driving environment for them. Just like ‘L’ stands for learners, ‘E’ will be for elders. The campaign is targeted towards all the eligible drivers to take extra caution while driving close to a car with an ‘E’ symbol on it. The company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.

    Said Gaurav Mehta, Chief Marketing Officer, CarDekho Group: “This campaign reflects an ideology that the brand stands for –developing an inclusive and caring personal mobility environment for everyone. There has been a huge change in the way we live now. We want to make everyone feel safe and have a hassle-free driving experience, especially senior citizens. We hope this campaign will promote simple, incremental behavioural changes and more empathy towards elders driving on the road.”

    Added Rajdeepak Das, CEO& Chief Creative Officer – South Asia, Leo Burnett: “’E for Elderly’ is a great example of how a simple idea can create a big change. With the pandemic we have seen the rise in people taking personal transport, including our senior citizens who have taken to driving once again. But how to make people compassionate towards elderly who getting back to driving after years. So we created “E” as the sign for Elderly drivers. You can write on a paper, print, use tape, as long as it’s an E it does the job. We are very proud to be a part of this initiative with CarDekho and hope to make a positive difference with this campaign”

  • Onboards Rahul Dravid as Brand Ambassador

    CarDekho Group launches “The everyday hero” TV campaigns

    By A Correspondent

     

    CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

     

    Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”