MxMIndia

Tag: Caravan Talkies

  • Reaches out to 1000+ towns and villages across Uttar Pradesh with Caravan Talkies

    Kurkure rolls out rural consumer connect

    By A Correspondent

     

    As part of rural expansion plans, Kurkure has announced the roll-out of ‘Caravan Talkies’ a consumer connect programme in Uttar Pradesh. Caravan Talkies will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh.

     

    Speaking about Kurkure’s rural expansion, Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India said: “Rural market, today, represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences. This expansion is timed perfectly, as we embark on a new journey with our brand mantra, ‘Khayaal Toh Chatpata Hai’. The new positioning underlines brand’s continued efforts to recognise the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers”

     

     

  • The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested.

    Satish Menon joins Valuable Group’s Caravan Talkies as CEO

    By A Correspondent

     

    Senior mediaperson and until recently CEO of Sports 18, the sports management division of Network 18 where he spent around six years, has moved on to join the Valuable Group’s Caravan Talkies division as Chief Executive Officer.

     

    Mr Menon will take charge of Caravan Talkies, a new rural entertainment project that is currently being tested. Dry runs for the project have commenced, Mr Menon told MxMIndia. The concept is that Caravan Talkies vans will move from in a cluster of seven villages and screen recently released films on the evening when the village holds its weekly market or ‘haat’.  The ‘caravan’ would then move to another village in the cluster and return a week later. There will be five clusters to start with, the first being in Maharashtra and later in Bihar, UP, Rajasthan and other states.

     

    The film screening has been called ‘The Sundown Show’ and villagers will not be charged for the viewing. The Valuable Group hopes to recover its monies from marketers wishing to target the rural populace by selling or showcasing their wares.

     

    Caravan Talkies is being spearheaded by Ameya Hete, Executive Director of the nine-year-old Valuable Group which has been running UFO Theatres among other ventures. The company has been in the recruitment mode and the emphasis has been on hiring those who have a background in rural markets.