MxMIndia

Tag: Carat Media

  • Columbus India to handle brand’s digital account…

    Carat bags mandate for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani, the digital-thus-far biryani brand, has roped in Carat India as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Mumbai office.

     

    Sagar Kochhar

    Meanwhile, under this new partnership, Columbus India is in-charge of the brand’s digital account. Commenting on the partnership, Sagar Kochhar, Group CMO, Faasos Food Services (FFSPL) said: “Being a digital-only brand, it was important for us to create a campaign highlighting the USP of the brand – i.e the aeons old, authentic Persian recipe, the fine ingredients and a compelling brand story. Meanwhile, when it came to delivering business results, the  objectives were non-negotiable. An infallible media strategy that could connect to our target audience in the most cost effective manner was the need of the hour. Carat’s focused and integrated solutions for our business challenges look seamless to us and we are delighted to have them with us as we embark on this exciting journey ahead.”

     

    Rajni Menon

    Celebrating the win, Rajni Menon, CEO, Carat Media added: “We are extremely delighted to partner with Behrouz Biryani. We are confident in driving strong and positive integrated media strategies to raise brand awareness resulting in positive business results. We are looking forward to this partnership, taking their business to a larger scale.”

     

     

    Anurag Gupta

    Added Anurag Gupta, CEO, Columbus India: “It is very exciting for us to partner with Behrouz Biryani – a leading Cloud Kitchen player. We are looking forward to pushing the envelope on driving digital media efficiencies and delivering unparalleled performance for Behrouz Biryani.”

     

     

  • Carat has also been named as the No 1 media agency across the Asia Pacific region

    R3 ranks Carat the No. 1 media agency in 2014 India Business League

    By A Correspondent

     

    Carat has been named the No. 1 media agency in India in the 2014 New Business League table, published by R3. Conducted across 14 of the Asia Pacific’s leading media agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions. In India, the tally was conducted across 17 of the region’s leading media agencies.

     

    Ashish Bhasin

    For the record, R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the U.S., and 2002 beyond the U.S., it works with eight of the world’s top 20 global marketers. Herein, R3’s methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.

     

    Commenting on the announcement, Ashish Bhasin Chairman and CEO South Asia Dentsu Aegis Network said, “This is a very proud moment. Carat has been steadily gaining scale in India and I congratulate Kartik and his team for this achievement. New business is the best indicator of the health and vitality of an agency, and this should give us encouragement that Carat is in a good place across the region.”

     

    Kartik Iyer

    Kartik Iyer, MD India – Carat Media said, “2014 has been a watershed year for Carat in India. Thanks to the great work by the teams and huge support from our network, we have won quite a few very large and important businesses. With a healthy mix of Local and Global pitches, the wins are a result of some great strategic work by the team and outstanding support from our network. We are absolutely delighted by the response received from our clients on the innovative solutions and strategic thinking we presented to them. We look forward to continuing in the winning ways and a great year ahead.”

     

    Also, Carat has been named as the No 1 media agency across the Asia Pacific region. Here, apart from India, the agency has been adjudged as the No 1 media agency in Thailand, Korea, Japan, Hong-Kong and Australia.

     

  • Carat Media will handle the traditional media mandate for IndiaFirst Life Insurance

    Carat bags media account of IndiaFirst Life Insurance

    By A Correspondent

     

    Carat has bagged the media mandate of India First Life Insurance.

     

    India First Life Insurance, a joint venture between two of India’s public sector banks – Bank of Baroda (44%) and Andhra Bank (30%), and UK’s financial and investment company Legal & General (26%), has confirmed the appointment of Carat Media Services as its media agency. The account was won in a multi-agency pitch with eight major agencies participating in the battle including the likes ofLodestar, OMD and BPN. DDB MudraMax-Media was the incumbent on the account. The mandate is for all media such as TV, print, out-of-home, radio, activation and cinema.

     

    Kartik Iyer

    ‎Kartik Iyer, MD India – Carat Media said, “We are absolutely delighted to have been chosen by India First for this mandate. Our team looks forward to working with India First to create strong consumer centric digitally ahead solutions that will enable India First to become the preferred choice of consumer. We are especially pleased that the team of India First saw value in our offerings which are Redefining Media in the market and we look forward to a long partnership which enhances the brand of IndaiFirst in India.”

     

    As part of its new mandate, Carat Media will handle the traditional media mandate for India First Life Insurance including television, print, out-of-home, radio, cinema, activation and ambient. It will, thus, create an integrated media communication ecosystem for its latest client.

     

  • Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint's India foray is part of its strategy to enter new markets in Asia. This business will be handled out of Carat's Mumbai office.

    Carat Media wins Vistaprint AOR

    By A Correspondent

     

    Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint is an online provider of professional marketing and gifting products, for SMBs and self-employed professionals, which offers consumers a whole new range of high-quality customized products. Already well established in this space across US, Europe, and Australia, Vistaprint’s India foray is part of its strategy to enter new markets in Asia. This business will be handled out of Carat’s Mumbai office.

     

    Commenting on the appointment, Bipin Narang, Director Marketing, Vistaprint India, said, “India is a significant market opportunity for us with its rapidly increasing internet penetration and huge base of small businesses as well as a large consumer base under the age of 25 years that is net-savvy. We understand that India is an extremely cost-conscious market, and with our remarkable technology backbone, Vistaprint not only offers an amazing price-quality proposition, but will drive a fundamental change in the way small businesses and consumers will order printed products and services in India. We are happy to partner with Carat Media Services for our business challenges.”

     

    Himanka Das

    Commenting on the win, Himanka Das, Sr Vice President, Carat Media Services said, “It’s a special win for us as we will be part of the Vistaprint growth plans in India. The team at Carat is very excited to design Integrated Media Ecosystems for Vistaprint’s business challenges in India. It gives us an opportunity to go beyond looking at people just as a demograhic and instead deliver media solutions based on consumer’s relationship with different media, the brand and the way printing business exists in India.”