MxMIndia

Tag: Capri Global

  • For its Loan Business

    Capri Global assigns mandate to Rediffusion

    By Our Staff

     

    NBFC Capri Global Capital Ltd has appointed Rediffusion to handle the brand’s mainline advertising mandate. As per the mandate, the agency will conceptualise and build campaigns across media touch points to drive the brand-consumer connect. The account will be handled by Next by Rediffusion from its Mumbai office. Capri Loans use Pankaj Tripathi as their brand endorser.

     

    Said Basant Dhawan, Group CMO of Capri Global: “We are excited to be working with Rediffusion as our mainline agency. With their cutting-edge strategies, creative prowess, and deep understanding of consumer behaviour, we are confident that this collaboration will propel our brand to new heights. Together, we will create compelling campaigns that engage and captivate our target audience, further solidifying our position in the market.”

     

    Added Asheesh Malhotra, Executive Director of, _Next by Rediffusion_: “Capri Global is a trailblazer in the loans business. It is driven by a massive all-India network that reaches and services consumers who really value both the finance and the relationship that the company invests so heavily in. Our strategists at The Bharat Lab of Rediffusion who focus on markets beyond the Metros and Tier 1 cities will work closely with the Capri marketing team to engage the consumer and further endear Capri Loans to them.”

     

  • In his last assignment, he served as a Chief Executive Officer at Twenty First Century Media

    Capri Global appoints Basant Dhawan as its Group CMO

    By Our Staff

     

    Capri Global Capital Ltd (CGCL), a leading NBFC, has appointed Basant Dhawan as its Group Chief Marketing Officer effective Monday, April 24. He will spearhead the marketing portfolio and will be responsible for planning, developing, implementing and monitoring the marketing strategy across all businesses as the company enters next stage of growth. This includes brand marketing, brand building, strategic communications, digital and social media marketing strategies.

     

    Prior to joining CGCL, Dhawan held several leadership positions across industries ranging from media, entertainment, telecom and sports. In his last assignment, he served as a Chief Executive Officer at Twenty First Century Media (TCM). Before that he was the CEO for CNN News 18 and CNBC set of channels with Network 18. He has had a stint in sports broadcasting at Star India as Sr V.P & Head Emerging Sports.

     

    Dhawan is an IIM Calcutta SMP (Sales and Marketing) alumnus and completed his BE in Electronics & Communication from Manipal Institute of Technology.

     

    Commenting on the appointment,  Rajesh Sharma, Managing Director, Capri Global Capital Ltd said: “We are on an exciting journey of growth with an unwavering commitment to serve an unbanked population of the country. We are excited to have Basant Dhawan joining our team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and vision to position ourselves as a game changer in credit inclusion. We are confident that his unrivaled acumen, unwavering commitment to delivering results and fostering creativity will propel the marketing efforts of the company and reinforce our brand strength in today’s ever-evolving digital landscape”.

     

  • Raises awareness about the products and services

    Capri Global ropes in Pankaj Tripathi as brand ambassador

    By Our Staff

     

    Capri Global Non-Banking Financial Company (NBFC) has roped in actor Pankaj Tripathi as the brand ambassador. As part of the two-year association, he will appear in multimedia campaigns for the brand and raise awareness about the products and services through direct consumer outreach programs.

     

    Speaking about the association, Rajesh Sharma, Director, Capri Global, said, “Capri Global’s vision to ease credit access for underserved and unbanked people, thus act as a force of change for the financial inclusivity. As we are growing, the Group aims to reinforce brand equity and strengthen brand recall in rural India. The regional connection coupled with the immense popularity of Mr. Tripathi will help us create solid footholds and increase brand recall as well as market share. Hailing from rural India, Mr. Tripathi has started his journey from the grassroots and made a mark in the film industry. He represents our key customers’ aspirations who want to start from scratch and envision achieving success. We believe he is a good match for our brand advocacy. Our customer segment would be able to relate with him and understand the importance of struggle and fame in their life.”