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Tag: Caprese

  • Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today

    Caprese launches a digital video with Alia Bhatt

    By A Correspondent

     

    Caprese has launched a digital video with Alia Bhatt unveiling the Spring Summer collection 2016. Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today.

     

    Launching the new collection Alia Bhatt said, “My Caprese bag has my whole world in it. The spring summer collection is more than just stylish, it’s just like me.What I love about this international fashion collection is that it offers me a perfect companion for every occasion. For travel, work, or casual fun I am always ready to take on the world with a Caprese on my arm.”

     

    Speaking about the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe this campaign truly emphasizes the importance of the handbag in a woman’s life. A woman’s handbag accommodates her entire world,  where ever she goes, whatever she does, the handbag is an essential part of a woman’s life at all times. No matter what the occasion this high-fashion collection from Caprese is designed to provide chic handbags with fuss-free glam for every occasion and need of today’s urban woman.”

     

    The Spring Summer collection 2016 is designed keeping in mind the umpteen occasions that women need to look fashionable and gorgeous for, keeping up with the latest fashion. Speaking on how women need to have the right hand bag the Caprese Girl says, “Your bag needs to be spacious enough to carry all your essentials and at the same time needs to be extremely chic to glam up your look. The new spring summer collection by Caprese is bright, colorful and stylish helping you adorna classy look. It’s definitely my recommendation for the women of today.”

     

  • The campaign launches the chic 2015 Spring Summer collection

    Alia Bhatt endorses new collection for Caprese

    By A Correspondent

     

    Caprese has unveiled its 2015 Spring Summer Collection with its recently appointed brand ambassador – Alia Bhatt. The TVC features brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. The brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for COMPANY. Filmed at enthralling locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, COMPANY says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style & good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage & International fashion credentials.”

     

  • International premium accessory brand Caprese has launched its latest TV commercial in India

    The Company creates colourful TVC for Caprese

    By A Correspondent

     

    International premium accessory brand Caprese has launched its latest TV commercial in India, featuring top-end international models with stylish women’s handbags. Conceptualized by the ad agency The Company, the ad shows montage of colourful bags portrayed in a picture story format. The ad captures scenes from a fashion shoot and brings it alive with superior artistic finesse. The TVC shows Caprese handbags against contrast walls with chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad, shot in Dubai, displays the autumn winter collection for 2012.

     

    Manish Vyas, Vice President Marketing, VIP Industries Ltd, said, “Caprese is a reflection of haute couture fashion of handbags, the brilliant execution of frames and depiction of colourful handbags against a contrast backdrop, make it a delight to view. It’s a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”

     

    KB Vinod, Managing Partner, The Company, said, “This communication introduces Caprese handbags to Indian market. The execution, featuring international fashion models and styled by global stylegurus, is inspired by the colors of Caprese fall winter collection. The attempt at this introductory stage is to establish the brand’s fashion credentials. Soon, we would like it to be one of the most famous and desired handbag brand in India.”