MxMIndia

Tag: Canva

  • Films created in collaboration with OML

    Canva unveils first local brand campaign

    Canva, the visual communication platform, unveiled its inaugural brand marketing campaign ‘Dil Se, Design Tak’.

    Said Chandrika Deb, Growth and Marketing Lead for Canva India: “In today’s world of work, effective visual communication is crucial. At Canva, we’ve seen first-hand how visual communication empowers teams to express ideas clearly, increase collaboration, and supercharge innovation,” adding: “To demonstrate our commitment and build a truly local brand in India, we launched this campaign to highlight how Canva is leading the charge when it comes to visual communication at work. ‘Dil Se, Design Tak’ reminds us all that there’s a designer in each and every one of us, and our creativity can flourish at work and in everyday life, with Canva.”

  • Features why Indian business leaders are embracing AI to scale outputs and drive growth

    Canva releases its second annual Visual Economy Report

    Canva, the popular online design and visual communication platform, released its second annual Visual Economy Report featuring insights from more than 3,700 global business leaders on the drivers and impact of visual communication.

    The company commissioned business intelligence firm Morning Consult to understand how they’re approaching the use of visual communications tools in the workplace and the role AI is playing in their ability to increase productivity, elevate creativity, and streamline workflows. The survey was conducted in 12 markets, including India, the US, UK, France, Germany, Spain, Brazil, Mexico, Indonesia, Japan, South Korea, and Australia.

    The top findings from Indian respondents include:

    Unlocking business benefits: Nearly three-quarters (73%) say visual communication tools have increased business performance. From accelerating content creation and team collaboration to stronger audience engagement, visual-first communication is supercharging how organizations save time and money. As a result, 70% of leaders are investing more in visual communication tools than the previous year.

    AI fast tracks productivity: Tighter budgets and increased content demands have led 89% of leaders to explore AI-powered tools as options to accelerate their content production needs. The vast majority (92%) agree the quality of visual content has improved because of AI, yet concerns about plagiarism (80), bias (84%), and job loss (81%) linger.

    Design democratized: The ability to communicate visually is now table stakes in the workplace, regardless of role. The majority of leaders (97%) expect employees in non-design roles to possess some design acumen in order to be effective communicators in their organizations. Consequently, more than two-thirds (67%) are now providing training to those not in design roles to meet a certain threshold of design competency.

    Accelerating scaling through collaboration: More than one-third (41%) of leaders believe the inability to collaborate across teams and complex workflows (38%) is a challenge when creating and scaling content. As a result, when investing in visual communication platforms, business leaders are emphasizing real-time collaboration (96%), more streamlined workflows (95%), and all-in-one functionality (95%).

    Creativity needs the right tools to flourish: 85% believe senior stakeholder resistance to new technology is hindering creativity in the workplace. 82% attribute siloed teams and poor cross-functional collaboration as deterrents to imaginative thinking and fresh outputs.

    From compelling presentations to engaging videos and interactive data visualizations, visuals have become the currency of communication, enabling organizations to cut through the noise.

    Said Rebecca Janes, Creative Designer and Environmental Branding Strategist, FedEx Global Brand: “We use Canva for just about anything that is templatized, from presentations to digital signage, internal websites, invitations, playbooks – the possibilities are endless. The ability to easily collaborate and share designs across so many teams has been a huge timesaver. What would normally take days can take only minutes.”

    The Visual Economy Report surveys 3,707 business leaders in marketing, sales, human resources, and operations who have knowledge of company revenue goals. This group also influences their organisations’ audience engagement strategy and how internal teams communicate with each other, other teams, and the company at large.

  • To elevate output in the workplace

    Canva survey: 70% agree AI is enhancing team creativity

    By Our Staff

     

    Canva, visual communication platform, released new insights from more than 4,000 marketing and creative leaders on their attitudes towards generative AI. The company commissioned Morning Consult to survey marketers and creatives from India, US, UK, France, Germany, Spain, Brazil, Mexico, and Australia, to understand how AI is transforming their organizations and their roles.

     

    The top findings specific to India include:

    Generative AI is fast becoming a fixture in the modern workplace. Ninety-seven percent of marketing and creative leaders are comfortable with the rise of generative AI, with 72% already considering it an essential part of their creative toolkit.

     

    AI is unlocking productivity and unleashing creativity. The majority (84%) agree that AI-powered tools reduce the minutiae of repetitive tasks, freeing them up to focus on the more creative and meaningful parts of their role. Seventy percent say generative AI tools are enhancing their team’s creativity with 72% reporting time savings of at least 2-3 hours per week. Thirty-nine percent of teams are saving between 4-5 hours per week on creative projects. Of the minority (15%) who feel generative AI tools are limiting their team’s creativity, the most common objection (53%) was preventing the development of original ideas.

     

    The AI ecosystem is fragmented and complex. Seventy-four percent believe there are already too many generative AI tools, with 75% overwhelmed by the learning curve. While most are excited about the opportunities to elevate creativity, 62% feel pressured to use it to keep pace with change and 58% say they don’t know how to get the most value out of the technology.

     

    Generative AI is transforming the content creation process. With marketers and creatives tasked with creating huge volumes of content, many are turning to AI for assistance. Most respondents have used generative AI to create written content (88%), generate unique images 84% or edit images and videos (83%). Looking 5 years ahead, more than half (55%) believe generative AI tools will be better than humans at creating visual images.

     

    Concerns about data privacy persist. The ability of generative AI tools to process data and generate sensitive information has raised some concerns. Marketing and creative leaders ranked customer data (77%), company data (76%), and personal data (74%) risks as their top concerns, over job loss, plagiarism, and bias. Organizations are addressing these risks, with more than half (56%) saying their company has established strict guidelines for the use of generative AI.

     

    Natalie Schwartz, Global Head of Brand Marketing, Canva, said, “Tighter budgets, increased content demands, and non-stop deadlines have led marketers to embrace generative AI tools to scale their output. Our findings reinforce the fact that AI-powered tools are breathing new life into creativity and productivity for marketers, a profound impact we see firsthand as a visual communication platform. In India, we’re seeing an overwhelming acceptance of generative AI amongst marketing and creative leaders. Clearly, they’re excited to see how this technology will impact the larger marketing ecosystem.”

     

    Methodology

    Canva commissioned Morning Consult to survey 4,050 business leaders in marketing and creative roles. These individuals are decision-makers for purchasing software in their department or company. Specifically, Canva surveyed 505 business leaders in the United States, 500 in the United Kingdom, 513 in Spain, 503 in Germany, 497 in France, 524 in Brazil, 315 in Mexico, 377 in India, and 316 in Australia.