MxMIndia

Tag: Canon

  • Demonstrates features of camera in stills and movies

    Canon launches film to unveil latest EOS R6 Mark II

    By Our Staff

     

    Canon India has launched a new digital film titled ‘Make it Dramagic’ to unveil its latest camera in the EOS R line-up, the EOS R6 Mark II.

     

    On the launch of the film, C Sukumaran, Senior Director, Consumer System Products, and Imaging Communication Business said: “At Canon, we believe in creating imaging solutions that push creative boundaries for photographers and filmmakers to capture the extraordinary. The digital film celebrates the spirit of ‘dramagic’ that can be brought to reality with our latest marvel- the EOS R6 Mark II. The futuristic build and advanced features of the EOS R6 Mark II with respect to image quality and post-production speed, make it an effortless fit across genres. We are of the utmost belief that India will be in as much awe of this new marvel and what it can do, as much as we at Canon are.”

     

  • The ad was unveiled by Mammootty via his Instagram and Facebook accounts

    Lights On Productions films new campaign for Canon

    By Our Staff

     

    Canon India launched a regional ad campaign titled ‘Weddings by Canon’ in key markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana in the first phase. Unveiled by actor Mammootty, the TVC strengthens the brand’s commitment towards the wedding photography segment.

     

    The ad has been conceptualized by Lights On Production House and features stars of the Malayalam and Tamil film industry. It has been directed by Jismon Joy, who has had several box-office hits in Malayalam cinema with movies such as Bicycle Thieves, Sunday Holiday and Vijay Superum Pournamiyum.

     

    Speaking on the campaign, Manabu Yamazaki, President & CEO, Canon India said: “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same; moments that are worth celebrating and capturing. At Canon India, it has been our constant endeavor to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

     

    Added C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products: “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings! Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom but also of two families coming together. Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”

     

  • The campaign consisting of film, print, and OOH, is conceived by Dentsu One

    Canon Cameras unveils ‘To Do Great’ theme in new ad

    By A Correspondent

     

    Canon has launched a new campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments.

     

    On occasion of launch, C Sukumaran, Director, Image Communication Products and Consumer Systems Products Division said: “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography. Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualized a great campaign to drive this message to our consumers.”

     

    Speaking about the campaign, Auryndom Bose, Group Creative Director, Dentsu One added: “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”

     

     

  • Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai

    Canon India intensifies marketing plans with OOH initiative

    By A Correspondent

     

    Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai.  Designed by advertising giant Dentsu India, the concept lies in the growing popularity and impact of neon signs in the country.

     

    Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the brand as well as the company. As part of our vision and mission, we want people to be proud of associating themselves with the Canon brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

     

    He also said that for Canon, India remains an important market, and that smartphones cannot give competition to camera-market since “there will always be people who want high-quality pictures”.

     

    For the record, in 2012, the company rolled out a new marketing campaign by roping in Bollywood actress Anushka Sharma, as the brand ambassador for Canon’s cameras. After ‘What Makes Us Click’ campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.