MxMIndia

Tag: Cannes2017

  • Indian entrants won eight metals on Day 4 at the Cannes Lions international festival of creativity

    Day 4 @ Cannes2017: All smiles as India tally is 32

    By A Correspondent

     

    On Day 4 at Cannes, Indian agencies had a fair day day with eight metals across Media, Design and Product Design. In Media, McCann Worldgroup continued its good run with a bronze each for Paytm and the Afghan campaign. In Design, Ogilvy’s work for Savlon and Taproot Dentsu’s Adidas Odds won a Silver even as Leo Burnett’s ‘Roads that Honk’ for HP and Famous Innovations campaign for Caratlane won a Bronze. In Product Design where India hasn’t fared too well traditionally, McCann won a Silver for ‘Immunity Charm’  and Ogilvy bagged a Bronze for Savlon.

     

    Clearly, Immunity Charm and Savlon are emerging to be the big winners of the season for India.

     

    With these, India is now well past the 2016 tally of 2

     

  • With these three, India's tally goes to 24, just three short of last year's tally of 27

    Day 3 @ Cannes2017: Three Silvers for India

    By A Correspondent

     

    It was mixed emotions for the Indian contingent on the third day of the week-long Cannes Lions festival of creativity.

     

    One was hoping that the three entries which bagged Silvers would win Golds for sure, if not a Grand Prix, But then there is a large jury at work, and there’s always an element of chance at Cannes Lions.

     

    In Innovation Lion, Leo Burnett India bagged a Silver Lion for HP Lubricant’s ‘Roads That Honk’.

     

    Meanwhile, in Direct Lions, McCann and Taproot Dentsu were each awarded a Silver Lion. While for McCann it was yet again for its work for Ministry of Public Health, Islamic Republic of Afghanistan (Immunity Charm) and for Taproot is was last years Adidas Odds campaign.

     

    There was no shortlist from India in Cyber, Mobile and Creative Data, the other three categories where metals were presented.

     

    With these three, India’s tally goes to 24, just three short of last year’s tally of 27.