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Tag: Cannes Lions International Festival

  • The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices

    Press Lions to be Print & Publishing Lions @ Cannes. Digital Craft created

    By A Correspondent

     

    The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.

     

    The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second award to be added to the competition. Simon Cook, Director of Awards, Lions Festivals, commented, “This is an award that’s been with us since 1992. By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”

     

    Commenting on the splitting out of Digital Craft, Terry Savage, Chairman, Lions Festivals, said, “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”

     

    The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.

     

    Additionally, Cannes Lions has adapted and changed other Lions for 2016. After continued consultation with a network of product design advisors, the Product Design Lions evolve significantly for 2016 with expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including Service & Interactive Design for Products.

     

    The Titanium & Integrated Lions are being separated, with Titanium and Integrated now being judged as standalone Lions. Elsewhere, the Design Lions see a new suite of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.

     

    As previously announced, the launch of Lions Entertainment will see two associated Lions. The Entertainment Lions will replace the Branded Content & Entertainment Lions, while the Entertainment Lions for Music are launching due to music’s significant role within the entertainment sector.

     

    Entries for Cannes Lions open on January 21.

     

  • The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project

    Sonal Dabral to mentor Creative Women at Cannes Lions

    By A Correspondent

     

    Sonal Dabral has been chosen by The Cannes Lions International Festival of Creativity as one of the 12 mentors of the ‘See It Be It’ initiative. The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project. It will run from Sunday 15 June to Tuesday 17 June in Cannes, France, home to Cannes Lions.

     

    The programme aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational programme which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

     

    Commenting on the initiative, Lions Festival’s Director of Brand Strategy Senta Slingerland, said, “We know a more gender-balanced creative industry will result in better work. This programme identifies the next set of female creative heavyweights – they exist, but need an extra push into the spotlight. Mentorship is an important part of this programme. Sonal has always supported what we were trying to achieve which he’s one of only two male mentors this year! The others are very successful and inspirational women from around the world.”

     

    Sonal Dabral
    Sonal Dabral

    Commenting on being a mentor for the initiative, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “”See It Be It is great initiative by the Cannes Lions Festival, which focuses on one of the fundamental problems our industry is facing the world over. I am honoured and excited to be invited as one of the mentors and I look forward to interacting and sharing my experiences with the future stars of our industry. I wish this truly commendable programme long life and great success.”

     

  • The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories

    Cannes announces jury list for four categories

    By a correspondent

     

    The Cannes Lions International Festival of Creativity has announced the members of a further four juries who will meet in Cannes to judge work in the new Product Design,  Film, Media and Promo & Activation Lions categories.

     

    Commenting on the formidable jury line-up including the new Product Design Lions jury, Terry Savage, Chairman of Lions Festivals, said, “As a global festival celebrating the best creative ideas in brand communications, it is important to embrace all facets of this ever-changing industry, and as such we very much look forward to welcoming the members of the first ever Product Design Lions jury to Cannes Lions along with all our other juries. By judging and awarding only the very best work using integrity, commitment and unbeatable industry knowledge, this esteemed group of industry professionals selected for these juries, will ultimately help drive the industry forward on a global scale.”

     

    As implemented last year, there will be a two-stage judging process for the Media Lions category. A 40-strong jury of media professionals from around the world will be divided into eight sub-groups of five people tasked to cast the first round of votes that will determine the shortlist. Jury president Matt Seiler, Global CEO of IPG Mediabrands, will spend time with each sub-group but will not vote during this first round. At the second voting stage, the shortlist will be judged and the winners selected by the Awarding Jury made up of 13 media industry leaders including the jury president.

     

    The three other juries will be led by Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA (Film Lions); Susan Credle, Chief Creative Officer, Leo Burnett, USA (Promo & Activation Lions) and Donghoon Chang, Executive Vice President, Samsung Electronics, South Korea (Product Design Lions).

     

    Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA is the Jury President for the Film category while Matt Seiler, Global Chief Executive Officer, IPG Mediabrands, is the Global - Jury President + Awarding Jury for the Media category.

     

    Susan Credle, Chief Creative Officer, Leo Burnett, USA is the Jury President for Promo & Activation while Donghoon Chang, Executive Vice President, Samsung Electronics, South Korea is the Jury President for Product Design category.

     

  • The Cannes Lions International Festival of Creativity is introducing a number of changes to some of its Special Awards

    Cannes Lions adds a few more award categories for 2014

    By a correspondent

     

    The Cannes Lions International Festival of Creativity is introducing a number of changes to some of its Special Awards which are based on points accumulated from shortlisted and award winning work presented at the Festival.

     

    The Palme d’Or award, presented to the best performing Production Company, will see changes introduced to bring it in-line with the other special awards. The calculation will continue to be based on a points system awarded as follows: 10 points for a Grand Prix; 7 points for a Gold Lion; 5 points for a Silver Lion; 3 points for a Bronze Lion; 1 point for a shortlist entry.

     

    The changes being introduced are:

    • Production companies no longer have to have at least 10 entries in the qualifying categories -  Film, Film Craft and Branded Content & Entertainment – to be eligible for the Palme d’Or.

     

    • The Palme d’Or will consider all shortlisted and winning entries from a Production Company.  In previous years, only the best 10 entries from each production company were considered.

     

    • Shortlisted points will now be capped at 10 points, which is in line with the existing Agency of the Year rules.

     

    “We welcome these positive changes to the Palme d’Or award as they will allow exposure to more producers throughout the world,” said François Chilot, President of CFPE/YDA.

     

    The Media Agency of the Year Award will be replaced by the Media Network of the Year award. It will be awarded to the media agency network that obtains the highest score for entries in the Media Lions section. Only media agencies are eligible to compete in this award, which will be based on a points system as above. Advertising agencies credited on shortlisted and winning campaigns in Media Lions will see their points included in the Agency of the Year and Independent Agency of the Year calculation.

     

    “As is our usual process when introducing changes at Cannes Lions, we consult extensively with industry leaders to ensure that we continue to be relevant and reflect the changes that are happening in the business around the world,” said Terry Savage, Chairman of Lions Festivals. “These adjustments to the calculations of the Special Awards are no exception, and as such we are delighted to have the support and endorsement of the key players.”

     

  • Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent

    Cannes Lions to launch Young Lions PR competition with ICCO

    By A Correspondent

    This year’s edition of the Cannes Lions International Festival of Creativity will launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent.

     

    Supported by The International Communications Consultancy Organisation (ICCO), the Young Lions PR competition will see teams of two people – PR professionals aged 28 years or younger working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers for PR agencies and consultancies – who have been through a pre-selection process in their own country, set up the by local Cannes Lions representatives, put their skills to the test and compete at an international level.

     

    Once in Cannes, the competing teams will be set a brief by a charity or non-profit organisation that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition will allow some elements of creative to be produced by the contestants that can be used when they present their strategy to a selected jury.

     

    Gold, Silver and Bronze medals will be presented to the winners with the Gold winners being honoured during the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards on Monday, June 16.

     

    Said Steve Latham, Cannes Lions’ Director of Talent and Training: “As we continue to strengthen and amplify Cannes Lions’ efforts to provide rising stars with unique learning opportunities, the Young Lions PR competition will complement our existing contest offerings and give budding PR professionals a unique experience and a global platform that will help their career prospects. We are delighted to count on the support of the ICCO for this competition.”

     

    And this is what David Gallagher, President of ICCO said: “ICCO is focused on the future of the global PR industry and we see the Cannes Lions festival as a one-of-a-kind world stage to showcase the enormous potential and creativity of our young talent. We are delighted to help debut the Young PR Lions competition and eager to show our stuff among the best and brightest in Cannes this summer.”

     

    ICCO, for those not in the know, is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. www.iccopr.com. And since not everyone from the PR business tracks Cannes: the Cannes Lions International Festival of Creativity will take place June 15-21, 2014, in, where else, Cannes in the south of France.