At the Cannes Lions 2018 yesterday, Sarah Hofstetter, Chairwoman, 360i and Jason Levine, CMO – North America, Mondelez conducted a session title Think Like A Toddler. Rather than bring you a report, we thought will bring you the session video. Here goes:
By A Correspondent
Publicis Groupe, which had announced that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform, has issued a communique on its stand on its participation at Cannes Lions 2018. Here goes:
“Publicis Groupe has kept to its own strict rules concerning awards submissions and has not entered any work in this year’s Cannes Lions festival on its own behalf, bar one exception.
In support of creative excellence and out of respect for this awards submission pause, some of the Groupe’s clients and partners have taken on the cost of entering what they consider to be award-worthy campaigns developed by Publicis Groupe agencies. This represents 399 campaigns as of 9th June.
The only exception to this is BBH London’s “3 Billboards†campaign for Justice4Grenfell, the organisation trying to get justice for the victims of the 2017 Grenfell Tower disaster in London. Publicis Groupe is proud to support this cause and creativity for good at the Cannes Lions.
Publicis Groupe attendees at the Cannes Lions 2018:
Publicis Groupe leaders have been invited to attend the Festival as Jury Presidents or as part of the awarding juries. Their presence will be financed by the Cannes Lions, in line with the Festival’s policy of covering the cost of all delegates, from any company, who serve on its juries. 12 additional Publicis Groupe leaders are members of the shortlist juries and will not be attending the Festival.
12 members of the Publicis Groupe community have been invited by the festival to compete in Young Lions competitions after winning at regional stage competitions.
25 Publicis Groupe employees have been invited to attend Cannes Lions by their clients and by other industry partners.
15 Publicis Groupe employees have decided to attend the Festival by personally funding their trip.
20 Publicis Groupe account leaders will be participating in key client meetings taking place in Cannes- not attending the Festival. Their presence will be funded by Publicis Groupe.
Also, at the invitation of the Festival, Publicis Groupe will present Marcel on Tuesday June 19 at 3pm CET on the main stage of the Palais des Festivals. Carla Serrano, Chief Strategy Officer of Publicis Groupe, Nick Law, Chief Creative Officer of Publicis Groupe and President of Publicis Communications and Arthur Sadoun, Chairman & CEO of Publicis Groupe will present a beta version and discuss why it’s an important part of the company’s future‎.â€
Said Arthur Sadoun, Chairman and CEO of Publicis Groupe: “Twelve months ago, we took the decision to pause our investment in promotional industry events for one year. It was a difficult but necessary sacrifice at a moment when our industry is in need of radical change. It gave us the means, the focus, and perhaps more importantly, the sense of urgency, to reinvent the way we work and start building Marcel.I would like to deeply thank our clients, whose commitment to creativity and to our relationship means we have been able to keep our promise that no work deserving to be judged this year would miss out. The investment they have made to ensure that what we are doing together is celebrated demonstrates their belief in our work and the creative value it delivers. I know I speak for the entire Groupe when I say we’re extremely grateful to them for their incredible partnership.And of course, a big big merci goes to all of our people. The Groupe’s creative community has had to shoulder much of the weight of our decision to pause our promotions this year, and they have been outstanding during this period, which will come to an end on July 1. Together our efforts have already resulted in the very successful unboxing of Marcel, so there is no doubt that it has all been worth it.Finally, I want to say thank you to the Cannes Lions for inviting us to present Marcel at this year’s festival, and for their partnership through The Work. It will be only for a couple of hours but we are really looking forward to having the opportunity, one year later, to share why we believe that the decision we took was right for our people, our clients and hopefully for our industry. The Festival has always held a special place for Publicis Groupe, and we’re delighted to be coming back in 2019, stronger than ever.”
Not just Cannes Lions, other award hosts will also be happy to see the Publicis Group back.
By A Correspondent
The Cannes Lions International Festival of Creativity has released the names of the first 2018 Jury Presidents. The selected group of industry leaders are tasked with judging the best work in the world to win the Lions awards, alongside their jury teams.
Said Jose Papa, Managing Director of Cannes Lions: “With all the changes we’ve introduced to the awards architecture, this year’s Jury Presidents have joined at an exciting time of renewal for the Festival. Every one of our Presidents is a leader in their field and I’m sure that the 2018 juries will be ably directed under their expert guidance.â€
Jury Presidents for Lions within the Communications, Good, Entertainment, Health and Impact tracks are as follows (no Indian names in the list):
Communications – The big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.
•Film Lions – David Lubars, Chief Creative Officer, BBDO Worldwide, Chairman BBDO North America. This will be David’s fourth term as a Jury President and sixth appearance overall on a Cannes Lions jury.
• Radio & Audio Lions – Jo McCrostie, Creative Director, Global. Jo McCrostie has won five Radio Lions since 2012 and been a member of two Radio juries to date.
• Print & Publishing Lions – Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi&Saatchi. Kate made her first jury appearance in 2005 on the Film Lions Jury. This will be her first term as a Jury President.
• Outdoor Lions – Chris Garbutt, Chief Creative Officer, TBWA.Chris has won multiple Lions, including a Grand Prix in 2013. He returns to the Outdoor jury as President, a decade after his Festival debut on the same jury in 2007.
• Design Lions – Johnny Tan, Executive Creative Director APAC, 72andSunny. Johnny served on the inaugural Entertainment jury in 2016.
• Mobile Lions – Jay Morgan, Innovations Director, The Monkeys. Jay took part in his first jury in 2014 while at Havas Worldwide Australia. This is his first Festival in the role of Jury President.
• Titanium Lions – Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy. Colleen was a Jury President for Cyber in 2017, having already served on the Cyber jury twice before. She also lent her expertise to the Titanium Jury in 2007.
Good – Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.
• Sustainable Development Goals Lions – Mark Tutssel,Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications. Mark served on his first Cannes Lions jury in 2001. This will be his third outing as a Jury President.
• Glass: The Lion for Change – Madonna Badger, Founder and Chief Creative Officer, Badger &Winters.Madonna served on the Glass jury in 2016. The following year she helped Festival organisers develop guidelines to identify objectification in work entered into competition.
Entertainment – Celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
• Entertainment Lions – Debbi Vandeven,Global Chief Creative Officer, VML. Debbi makes her debut as Jury President, having served on the Promo &Activation jury in 2014.
• Entertainment Lions for Music – Lori Feldman, EVP Strategic Marketing, Warner Bros. Records. Lori first served on a jury in 2017.
Health – Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.
• Health& Wellness Lions – R.John Fidelino, Executive Creative Director, InterbrandHealth. R. John is a Lions Health veteran, serving on the Health & Wellness jury in 2015 and the Pharma jury in 2017.
• Pharma Lions – Rich Levy, Chief Creative Officer, FCB Health. In addition to serving on the both the Health & Wellness and Pharma juries in the past, Rich was also a speaker at the first ever Lions Health in 2014.
Impact – Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications.
• Creative Effectiveness Lions – Fernando Machado, Global Chief Marketing Officer, Burger King. As a marketer who believes in the commercial power of creativity, Fernando has been involved with four Grand Prix-winning campaigns including ‘McWhopper’ for Burger King and ‘Real Beauty Sketches’ for Dove.
The Festival opened for entries on 18 January with a final deadline of 20 April. The 2018 edition of Cannes Lions runs 18-22 June.
By A Correspondent
Cannes Lions has launched the 2018 Festival of Creativity, with significant changes to the delegate experience and awards structure. The 65th edition of the festival will run for five days, from Monday, June 18 to Friday, June 22. This will mean that people will find it more economical to attend and the awards will be more in tune with the times (and trends). It may be recalled the Publicis Groupe has backed out of participating at Cannes Lions and other awards events given rising costs. Other agencies and individuals have also been finding attending the Cannes Lions very expensive.
As a result of the reorganisation:
:: The Lions will be organised across nine core tracks to better reflect and support the creative industries
:: The new tracks will simultaneously provide the foundation for the festival’s content programme – speakers, panel sessions and workshops – to help attendees navigate the festival more easily
:: The points allocations for the Special Awards (Holding Company of the Year, Agency of the Year, Network of the Year) have been changed to appropriately reward the very best work
:: 120 Lions sub-categories have been removed
:: Charity and NGO work will now be presented to the jury separately from brand-led work; the first step to separate charity and brand work
:: A new entry cap means that each piece of work can only be entered into a maximum of six Lions
:: Lions Innovation and Lions Entertainment return in their established home in Palais 2, with Lions Innovation extended across the entire week with a full programme of content to reflect the importance of technology as an enabler of creativity
:: Silver metals will now get 7 points (earlier 5), Gold will get 15 (earlier 7), a Grand Prix 30 (earlier 10) and Grand Prix in Creative Effectiveness or Titanium will get 35 instead of 12 points.
Changes to the Lions:
:: The Cyber Lions, Integrated Lions and the Promo Lions have been removed (okay, retired)
:: The Brand Experience & Activation, Creative e-commerce and Social and Influencer Lions will be launched as part of the new architecture
:: The craft categories within Print, Outdoor and Design will be removed from their respective Lions to be judged by a specialist Industry Craft Jury.
Commenting on the 2018 Festival, Philip Thomas, CEO, Ascential Events said: “This is an especially important launch for us. We have spent a lot of time talking to the relevant people to make sure the festival is not only as aspirational as possible, but to also ensure the sentiment behind the Festival is fundamentally founded on the work and those behind it. We have held lengthy discussions in order to curate an updated Festival that puts the creative content back at the heart of Cannes Lions.”
Also, following on from conversations with the City of Cannes, the first in a series of exclusive benefit packages for Festival attendees has also been unveiled. Alongside capped taxi fares and expanded free Wi-Fi facilities along the Croisette, hotel prices will be frozen for 2018, and fixed-price menus will be on offer exclusively for festival badge holders at more than 50 restaurants. The complete pass is now 900 euros cheaper. And Cannes to Nice taxis will cost 80 euros.
Next year’s festival also marks the introduction of a new initiative aimed at nurturing global young talent across the industry. One Young Lions delegate pass will be given free to every office which entered more than 15 entries at the 2017 Festival, totalling over 650 free places for the Festival in 2018.
Next year’s Festival will also mark the first time that every awards show will be available to view for free on all major platforms. As usual, all winning work will be published on the Cannes Lions site.
Speaking to the impact of the plans for the 2018 Festival, Philip Thomas said: “Change has always been part of Cannes Lions and the innovations we’re introducing for 2018 mark an exciting new phase in the story of the Festival. Some of the effects from these changes will be felt immediately, while others represent the start of a longer transitional journey. But what they all have in common is that they refocus the festival and ensure that Cannes Lions continues to be the leading global event for the world’s creative communications industries for many years to come.â€
Passes are already available to purchase through the canneslions.com site.