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Tag: Cannes 2012

  • Titanium is for work that is provocative, that challenges assumptions and points to a new direction. 517 entries from 53 countries, an increase of 8 per cent compared to last year, are competing this year.

    Taproot wishful of bagging India’s second Integrated metal

     

    By A Correspondent

     

    The most coveted awards category – Titanium & Integrated Lions – found a worthy shortlist from India in the form of Taproot India. Agnello Dias and team will be vying for the top prize at Cannes Lions with their entry ‘A Day in the Life of Mumbai’ for the client The Times of India. Till date, India has won just a single metal in this category since its inception and that win too came almost four years ago in 2008.

     

    Whilst Integrated Lions will honour high standard state-of-the-art integrated campaigns, the premise for Titanium Lions remains the same: Titanium celebrates work that causes the industry to stop in its tracks and reconsider the way forward. Titanium stands for breakthrough ideas, it might be a brand new idea, or it might use an existing idea in a brand new way. Titanium is for work that is provocative, that challenges assumptions and points to a new direction. 517 entries from 53 countries, an increase of 8 per cent compared to last year, are competing this year.

     

    As for the countries with the most number of entries, it is USA that leads the board with 136 entries followed by UK at 45, Germany at 30, Brazil at 25 and Japan at 25. Rob Reilly, Worldwide Chief Creative Officer, Crispin Porter + Bogusky is the Jury President for this year while India is being represented by Agnello Dias, Chief Creative Officer, Taproot India.

     

    The awards ceremony will take place on Saturday evening 23 June in the Grand Auditorium, Palais des Festivals.

     

     

  • The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

    Bacardi India bags India’s only shortlist for Branded C&E

     

    By A Correspondent

     

    Making its first appearance, the Branded Content & Entertainment Lions awards have received a total of 18 entries from India. Of the lot, just a single entry by Bacardi India for its work around ‘The Dewarists’ has been shortlisted.

     

    New for this year, the Branded Content & Entertainment Lions award has been designed to reward creativity in branded content and entertainment, defined as: the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

     

    A total of 800 entries from 52 countries have been submitted into the Branded Content & Entertainment Lions category in its launch year. Leading the count is USA which has sent 218 entries. Coming next is United Kingdom that has sent 58 entries, France with 52 entries, Brazil with 47 entries and Japan with 43 entries.

     

    In its first year, Avi Savar, Founder & Chief Creative Officer, Big Fuel has been selected as the Jury president while India would be represented by Cyrus Oshidar, Creative Director, Bawa Broadcasting. The trophies for this category will be presented on Saturday evening 23 June in the Grand Auditorium, Palais des Festivals.

     

     

  • Of the two shortlists India has received this year, the first is BBH India's entry for its client Google Chrome under the category of Art Direction. The second entry to be nominated is Taproot India's entry for its client The Times of India titled 'I am Mumbai'.

    2 shortlists in Film Craft for India

     

    By A Correspondent [Updated]

     

    There is every chance of India putting up a good show at the Cannes Lions festival under the category of Film Craft. After sending a record 41 entries this year, two of them have found mention in the shortlisted entries so far. And both of them stand a great chance of emerging winners given the adulation it has managed to receive on its own national shores. Of the 33 entries sent last year, only Ogilvy’s entry – Train for Indian Railways received a metal in the form of a Gold.

     

    Of the two shortlists India has received this year, the first is BBH India’s entry for its client Google Chrome under the category of Art Direction. The second entry to be nominated is Ramesh Deo Productions’s entry for its client The Times of India titled ‘I am Mumbai’. The entry has been nominated under the category of Direction and Taproot India is the agency.

     

    Introduced in 2010, the Film Craft Lions honours the craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design. A total of 1721 entries from 48 countries have been submitted into the Film Craft category this year, an increase of 30 per cent compared to 2011. The countries that have sent maximum entries include USA at 640, United Kingdom at 315, France at 77, Brazil with 76 entries and Germany with 72.

     

    Representing India at the Jury is Sneha Iype Varma, Executive Producer/Partner, Nirvana Films.

     

    The trophies will be presented during the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday evening 23 June in the Grand Auditorium, Palais des Festivals.

     

  • Too harsh a question? India's dismal showing in Cyber & Mobile at Cannes Lions 2012 pushed us to discuss it with industry leaders

    Are we Duhs in Digital Media?

     

    By Tuhina Anand and Shruti Pushkarna

     

    India has once again drawn a blank in the Cyber Lions category at Cannes 2012. From the 27 entries from India in this category, none made it to the shortlist. Considering that digital is the talk at all industry forum and the future, or is it actually the present, of advertising, its dismal performance at Cannes makes one realize that India is still miles behind on this medium.

     

    Nagesh Alai

    Nagesh Alai, Executive Director – India Operations at DraftFCB Group, pointed out: “It is not surprising not seeing a shortlist in the Cyber Lions from our shores. Most in our industry continue to see and use Digital as a ‘medium of messaging’ instead of seeing and using Digital as a ‘medium to engage with and start a conversation about the brand’. It is a classic case of getting stuck in hoary mindsets of a 30-second TV commercial. The day our digital specialists get out of this mindset, I reckon one will see a sea change in the digital executions and becoming award worthy. I am sure we will see that happen in the not too distant a future.”

     

    Talking about the digital in India, Carlton D’Silva, Chief Creative Officer, Hungama Digital Services Pvt. Ltd, said: “As I have mentioned in the past, the standard of good digital work in India to compete at the Cannes can only be made possible if the playing fields are even.”

     

    He listed the factors that go against good digital creative work, which remain remains the same – the inability to acquire the requisite budget for a digital campaign, the lack of time and the lack of risk taking (both from the client as well as agency side) the digital medium is still used more for its effectiveness than creativity.

     

    A senior mobility and digital media executive with a leading media agency felt that India’s performance in Cannes Digital categories should at least have some positive side-effects. “Why this happened? If I have to sum up in short, it is because of lack of respect for the Digital medium, which comes from ignorance about the medium and its possibilities; lack of budgets, which comes from lack of respect for the medium; lack of creative talent, which stems from lack of budgets,” she added.

     

    The executive explained that there is a need for a reality check on how evolved the consumers, marketers and agencies are, as compared to Cannes shortlisted entries or winners. “Look at the short-listed entries for Cyber Lions, they come from countries which have more than 75% internet penetration, while we are celebrating our 10% mark. Of course, one can argue that the population of these countries is lesser than some of our states but one also needs to understand that their consumers are also much more evolved. Again, take a look at the Mobile Lions winners, what do you see? Smart phones and Tablets! In our country Voice is the most penetrated medium on Mobile and we have 21 million smartphones in a mobile subscriber base of 900 million plus. If rich media creatives are the tickets to Lions, I would rather design mobile campaigns that work in Indian eco-system and bring value to advertisers in terms of media effectiveness,” she said.

     

    Vikas Tandon

    Giving his take on India’s performance in this category, Vikas Tandon, Founder and Managing Director, Indigo Consulting said: “To start with, I think we should recognise that Cannes is as big as it gets, the competition is really tough with hundreds of entries from all over the world, so there is no shame in not winning. We must keep learning from the experiences and pegging away at it. Let’s not write off the Indian team because we lost one tournament. But, definitely it must serve as a reminder that we need to commit ourselves a lot more to Digital than we are now. Among Indian marketers, it is still not as important/critical a piece in the marketing game plan as it is in many other countries and hence, while it seems to get some attention, it just does not get the time or budgets. One of the most frustrating challenges that digital agency invariably have to encounter in India is lack of execution time. Once you have an idea/construct, and even detailing it takes time. Execution is, of course, equally critical for success, and the time constraints often do not allow an idea to reach its full potential.

     

    So one thing has clearly come out from this, is that for Indian marketers, digital is an after-thought and not still a critical medium.

     

    Naresh Gupta

    Naresh Gupta, Managing Partner, Bang in the Middle when asked on what ails Indian digital advertising said that he would rather look from the perspective of why the Indian digital advertising is not growing up. Giving his take, he pointed out four aspects: “The digital advertising in India is stuck in a time wrap. The traditional method of advertising is about creating awareness, to generate Interest that creates desires that leads to action. More often than not, digital campaigns are built around the same parameter. Digital behaviour is really about search and share, and that is a paradigm that marketers haven’t been able to factor in. This is part of the reason why campaigns neither aid search, nor motivate share.”

     

    Mr Gupta also mentioned that Digital engagement has been reduced to a Facebook page and a Twitter handle: “I am not saying they are not important, they are, but they are just the tools. For a lot of brands getting the followers or number of likes becomes the strategy. Now that’s not really smart. The brands have to have a strategy for social media.”

     

    His third points is that the TV-led thinking for brands where an idea is crafted for TV and then adapted to digital is actually the biggest problem. Consider this, all marketing theories were written before the advent of Internet. The need to position, the need to leverage a singular attribute and build on one are all fine with TV-centric thinking, but not so for ‘word of mouse’-centric thinking. The digital medium has its own dynamics and needs a different take. The strategic thinking that leads to ATL idea needs to be interpreted keeping digital dynamics in mind.

     

    And lastly: “Most importantly, the brand owners need to recognize the importance of digital and craft the entire strategy accordingly. The brand owners too fret to get their TV brief right, but rarely debate to get their digital idea right.”

     

  • McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze

    1 Gold, 2 Silvers,1 Bronze on Day 3

     

    By A Correspondent

     

    “Of course, it feels awesome to win a Gold for something which we had put in a lot of hard work.” That’s Rahul Mathew, Executive Creative Director, McCann Worldgroup India, Mumbai. Mr Mathew and co-exec CD Akshay Kapnadak worked on the Outdoor Lions-winning campaign for Western Union Money Transfer. “It also reinforces the client’s trust on us and our work,” he said. McCann had produced a three-part campaign for Western Union

     

    McCann bagged India’s first Gold in Outdoor Lions for Western Union Money Transfer

     

    Indian entries won four metals on Day 3 of the Cannes Lions 2012. While McCann bagged India’s first Gold for Western Union Money Transfer in the Outdoor Lions, there were two silvers and one bronze in Media Lions. The sole shortlist from India in Creative Effectiveness did not win any metal and in the Mobile Category, there was no Indian shortlist.

     

    Leo Burnett snatched a Silver for Doorstep School in the Best Localised Campaign category
    Cheil won Silver for Samsung Printers in the Best Use of Integrated Media category
    BBDO won a Bronze Lion for its work on Gillette

    The Silver for Leo Burnett came in for Doorstep School for use of media in the Best Localised Campaign category.  Lead credits for the ad: K V Sridhar, National Creative Director, Nitesh Tiwari, Executive Creative Director, Vikram Pandey, Creative Director and Amit Thakur, Art Director.

     

    The other Silver for Cheil was for Samsung Printers for Best Use of Integrated Media. Lead credits for this: Varun Arora, Executive Creative Director,  Shiva Kumar and Dinkar Porwal, Creative Directors and Kamlesh Jangid and Shubhasis Bhatacharjee, Art Directors.

     

    Speaking on the win, Alok Agrawal, COO at Cheil Worldwide India, said, “The Minus One project for Samsung Printer has been winning awards and accolades at various international and Indian festival. So in a way, we knew that the work was a strong contender to be a winner. This is a fine example of a simple yet a powerful idea. One has seen various environment related communication but this is something which each one can practice by just reducing one point size when taking a printout thus reducing the usage of paper. Also the way the entire idea was approached and communicated was unique and caught up on the viral thus helping in winning the Media Lions.”

     

    The Bronze Lion has been won by BBDO for Gillette. The agency’s campaign titled ‘You Shave, I Shave’ . Lead Credits: Josy Paul, Chairman/Chief Creative Officer, Rajdeepak Das, Executive Creative Director, Sandeep Sawant/Josy Paul/Rajdeepak Das. Creative Director, Josy Paul/Yohan Daver/Riti Hamlai/Prakhar Deogirikar/Rajdeepak Das/Sandeep Sawan, Copywriters,  Rajdeepak Das/Sandeep Sawant/Ravi Shanker/Sagar Jadhav/Yohan Daver/Prakhar Deogi, Art Directors.

     

  • The Lowe+Partners session titled Global India with R Balki and Shekhar Kapur saw the two film-makers share their mantras on how marketers can succeed in India

    India@Cannes: Balki & Shekhar Kapur talk of how to do business in India

     

    By A Correspondent

     

    Shekhar Kapur

    One of the most exciting sessions on Day 3 of Cannes Lions 2012 – and not just for Indians – was the one by Lowe + Partners titled Global India. Oscar-nominated film director Shekhar Kapur and filmmaker and Chairman & Chief Creative Officer of Lowe Lintas, R Balki were in discussion with Wired editor David Rowan. On the seminar agenda was a look at the creative heritage of India and its influence on global culture and enterprise. This was the first time that Cannes Lions featured a seminar dedicated to Indian creativity and its global influence.

     

    Introducing the speakers, IPG Chairman Michael Roth stated that the session at Cannes was an indication of the importance of India in the global economy. Speaking of the growing importance and the shifting focus to India, Mr Balki said, “What has changed over the years is that earlier, India was judged globally. Today, India is the jury, be it the global products or ideas.” Talking about Indian creatives on a global platform he admitted that a lot of things don’t make any sense to the rest of the world. But he also pointed out that brands who have tried to implement global theory, have messed up in India. He said, “Global brands have to come to India selling like a local brand. Any global thought has to be highly ‘Indianised’ to be implemented in India. And, it’s a difficult job.” Mr Balki added, “If you want to know India, watch ‘The Story of India’ by Michael Woods.”

     

    R Balki

    Furthering Mr Balki’s point of an ‘Indianised’ idea, Mr Kapur remarked that India was a land of imagination. He said, “The West calls us melodramatic, we call it mythical.” He added that any idea to work in India has to be magically ‘Indianised’.

     

    Speaking on the impact of social media, Mr Kapur agreed that social media was set to change the way we live but not advertising. He also agreed that social media holds an opportunity for India and he said that the new real estate is the social media. He said, “Fifteen per cent of the world’s teenage population will live in India. So there will be a large number of consumers on social media. This will make us an influencing economy, if not a dominant economy.”

     

    Discussing his views on social media and its impact, Mr Balki remarked that social media currently in India is a one-sided communication, where we are expressing ourselves but not accepting messages. Talking about the Indian economy, Mr Kapur said that Indians needs to move from being job-makers to job-creators.

     

    Sharing tips for global brands entering India, Mr Balki said, “Stop looking at India as a market and you will succeed. And, let the Indians do the things in India.” Mr Kapur added, “When the West stops looking at India as a market and starts looking at it as a culture, they’ll make it there.”

     

  • MxMindia put together a vidwo playlist that feature exciting trailers that show what's in store at Cannes Lions

    CannesLions2012: Playlist 4:Cannes Lions Trailers

    To get a sneak peek into what’s in at Cannes Lions, here’s a video playlist that features some exciting trailers into all that’s coming up at Cannes.

     

    www.youtube.com/mxmindiatv/canneslionstrailers

     

    1. Cannes Lions Trailer – Huge: Making UX Unicorns: Solving the Talent Drought with Huge Schools: Learn more about the Huge Forum at Cannes Lions this year, which looks at how the company designed a unique training programme to teach the essentials of user experience design, in a hands-on setting that is just as unpredictable as agency life. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=pmwbQrLeImo[/youtube]
    2. Cannes Lions Trailer – Hill+Knowlton Strategies: Selling Presidents, Prime Ministers and Products: Find out what Hill+Knowlton Strategies is talking about at Cannes Lions 2012, in the session titled Selling Presidents, Prime Ministers and Products. How It’s Different. Why It Matters. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=zPZDQf2_5yc[/youtube]
    3. Cannes Lions Trailer – Silverstein & Partners & General Motors Seminar: On Friday 22 June, Joel Ewanick and Jeff Goodby take to the Cannes Lions stage to discuss whether a client can be your friend. Find out more in this trailer for the session. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=ItwrdDcenSs[/youtube]
    4. Cannes Lions Trailer – PHD: PHD is hosting a seminar at Cannes Lions 2012 about the Ten Ways to Tell a Challenger Story, featuring Author Adam Morgan. Find out more about it in this trailer. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=W0LpHrmC1A0[/youtube]
    5. Cannes Lions Trailer – Time Warner: Find out more about the Time Warner seminar at Cannes Lions 2012, which features Peter Roth, President of Warner Bros. Television, and Michael Patrick King, the Creator and Executive Producer of 2 Broke Girls and Executive Producer Sex and the City. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=vgJYvP3k42Q[/youtube]
    6. Cannes Lions Seminar Trailer – Lowe + Partners: Lowe + Partners is bringing the Chairman and Chief Creative Officer of Lowe Lintas India, R.Balki, and Oscar-nominated Director, Actor, Producer and new media entrepreneur, Shekhar Kapur to Cannes. Find out what they are speaking about in this trailer. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=SnwWVIBseGE[/youtube]
    7. Cannes Lions Forum Trailer – Naked: The Naked forum session demonstrates the a new world of insights, and how they can be applied to communications that create action. Find out more about what’s in store in this trailer. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=DBwxw7QNz8I[/youtube]
    8. Cannes Lions Workshop Trailer – eYeka: Find out more about the eYeka workshop, which looks at the move from UGC to UGI (User-Generated Innovation). [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=WVaVE8cSgwE[/youtube]
    9. The World’s Most Creative Minds Are Gathering: Cannes Lions 2012 Trailer: The Cannes Lions seminar programme features more than 50 keynote presentations from a wide-range of global leaders. The aim of this programme is to inspire through new ideas and concepts. The speakers range from thought-leaders, to clients, to industry gurus, to non-advertising creative stars such as directors, musicians and architects. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=1qtY5VfO7jE[/youtube]
    10. Cannes Predictions Vietnam 2012 – Official Trailer: Leo Burnett Vietnam presents its Cannes Predictions 2012, a glimpse into what to expect at the global advertising industry’s most prestigious event, the Cannes Lions International Festival of Creativity. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=uoN2Hfp-qDs[/youtube]

     

  • Videos featuring Jury members sharing interesting tips on How to Win a Cannes Lion

    CannesLions2012: Playlist 3: How to Win

    We get you some videos where former members of the Jury of Cannes share interesting tips on how to win a Cannes Lion.

     

    www.youtube.com/mxmindiatv/canneslionshowtowin

     

     

    1. Elsie Nanji on How To Win A Design Lion: Elsie Nanji, Managing Partner at Red Lion in India, was a member of the Design Lions jury in 2010. Here she offers some insights in to what sets great work apart in the jury room. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=Ao3I-MbKmlA[/youtube]
    2. Mark Tutssel on How To Win A Film Lion: Mark Tutssel is the Chief Creative Officer at Leo Burnett Worldwide. He was the President of the Film Lions Jury in 2010 and here provides some tips about what entrants need to do to make sure their work stands out when it comes to judging. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=feIrJKEPbpc[/youtube]
    3. Yukio Nakayama on How To Win A Lion: Yukio Nakayama, Executive Creative Director, Dentsu, Japan, offers some tips for people considering entering Cannes Lions 2012, especially those planning to enter the Radio Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=AgO53GNZw4Y[/youtube]
    4. Laura Desmond on How To Win A Media Lion: Laura Desmond, Chief Executive Officer at Starcom MediaVest Group and the 2010 Media Lions Jury President, offers some insights into how to ensure your entries stand out when being judged. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=0WnIYihC6GY[/youtube]
    5. Fernando Vega Olmos on How To Win At Cannes Lions: Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman, talks through what you need to do to set your entries apart in the Cannes Lions jury room. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=mEfztKwKGVc[/youtube]
    6. Jens Mortier  on How To Win At Cannes Lions (Titanium): Jens Mortier, Partner and Creative Director at mortierbrigade Brussels and a member of the 2010 Titanium and Integrated Lions jury, explains what it takes to impress the jury and win one of the most coveted Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=KBZXzT4UcOs[/youtube]
    7. Bill Rosen on How To Win At Cannes Lions (Promo & Activation): Bill Rosen, the 2009 Promo Lions Jury President and the President and Chief Creative Officer of North America for Arc Worldwide, offers some advice for how to win a Promo & Activation Lion. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=V2W3bF0NqQ4[/youtube]
    8. Graham Bednash on How To Win At Cannes Lions (Media): Graham Bednash, the Global Leader of Invention at Mindshare and a Cannes Lions Media jury member in 2007, helps out with some tips for entering the Media Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=XHUPH0zcRdI[/youtube]
    9. Sergio Muller on How To Win At Cannes Lions: Sergio Muller, the Creative & Planning Director at A-Tono and a former Direct Lions jury member, offers his insights into the best ways to impress the jury when you enter work for Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2Ae43eAL7YA[/youtube]
    10. Sergio Valente on How To Win At Cannes Lions: Sergio Valente, CEO and President of DDB Brazil, presents nine invaluable tips for how to impress the judges at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=bry7qQbhSyg[/youtube]
    11. David Sable on How To Win At Cannes Lions: David Sable, a member of the 2010 Titanium and Integrated Lions Jury, the 2009 Direct Lions Jury President, and CEO of Y&R Advertising, offers his personal tips on what you can do to improve your chances of winning at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=Pok9hAFDM4Q[/youtube]
    12. Paul Taaffe on How To Win At Cannes Lions (PR): The 2010 PR Lions President and the former Chairman and CEO at Hill & Knowlton offers advice about what to do if you want to win a PR Lion at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=a08dRq_XgDo[/youtube]
    13. Luciano Deos on How to Win At Cannes Lions (Design): Luciano Deos, the 2011 Design Lions President and the Director and President at GAD Branding & Design, explains what he’s going to be looking for in this year’s Design Lions winners. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=32SGj4UIq2I[/youtube]
    14. Tay Guan Hin on How to Win At Cannes Lions (Outdoor): Tay Guan Hin on how to win in Outdoor at Cannes Lions. Guan Hin was the 2010 Outdoor Lions President and is the Regional Executive Creative Director of JWT Asia. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=doHjfCPLPN4[/youtube]

     

  • Here's a video playlist that features industry's familiar faces sharing their personal stories and experiences

    CannesLions2012: Playlist 2:Great Stories Start in Cannes

    A marketing campaign “Great Stories Start in Cannes” by The Cannes Lions International Festival of Creativity, where we hear different experiences and personal stories that have had an impact on some of the industry’s most familiar faces, stories which are uplifting, intimate, encouraging or even life changing. We get you some videos from Great Stories Start in Cannes.

     

    www.youtube.com/mxmindiatv/greatstoriesstartincannes

     

     

    1. Great Stories Start In Cannes – Sylvia Vitale Rotta: Sylvia Vitale Rotta, Chief Executive Officer of Team Creatif, talks about the moment she realised that Cannes’ reach extended around the globe. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=9lz4KvhtHHU[/youtube]
    2. Great Stories Start In Cannes – Rei Inamoto: AKQA’s Chief Creative Officer, Rei Inamoto, talks about the power of the Future Lions competition and the moment he reconnected with one of the former winners [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2WBi-I89rl0[/youtube]
    3. Great Stories Start In Cannes – Jeff Benjamin: Jeff Benjamin, the Chief Creative Officer at JWT North America, explains how being in Cannes can make you realise that people are truly engaging with your work. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=LheMBXuB-q8[/youtube]
    4. Great Stories Start In Cannes – Fernanda Romano: Award winning creative Fernanda Romano talks about the time she was given career advice by Bob Greenberg in Cannes. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=Edwda11V9j4[/youtube]
    5. Great Stories Start In Cannes – Mainardo de Nardis: Mainardo de Nardis, CEO of OMD Worldwide, talks about how he always stays ahead on his scooter. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=FFOJJ68B5Rg[/youtube]
    6. Great Stories Start In Cannes – Maria Luisa Francoli Plaza: Maria Luisa Francoli Plaza, Global CEO of MPG, talks about the connections she has made at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=CEQoE0tQbeA[/youtube]
    7. Great Stories Start In Cannes – Matias Palm-Jensen: Matias Palm-Jensen, Chief Innovation Officer at McCann-Erickson, tells us the story of when he once lost of Lion. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=lhHCqdMRdfc[/youtube]
    8. Great Stories Start In Cannes – Dana Anderson: Dana Anderson, Senior Vice-President of Marketing Strategy and Communications at Kraft Foods, talks about why she brings young talent to Cannes. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=k50vL_4mhYM[/youtube]
    9. Great Stories Start In Cannes – Sir John Hegarty: Sir John Hegarty, Founder and Worldwide Creative Director of Bartle Bogle Hegarty, talks about how he and Alexandre Gama started an agency together after meeting in Cannes. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=RGBFNVqOQEk[/youtube]
    10. Great Stories Start In Cannes – Jonathan Mildenhall: Jonathan Mildenhall, Vice President of Global Advertising Strategy and Content Excellence at the Coca-Cola Company, shares how Cannes Lions has helped his career. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=UvUUnrTqUO4[/youtube]
    11. Great Stories Start In Cannes – David Droga: David Droga, Founder and Creative Chairman of Droga5, shares what Cannes Lions has meant for him. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=xjWQByrrdaY[/youtube]
    12. Great Stories Start In Cannes – Prasoon Joshi: Prasoon Joshi, Executive Chairman and Regional Executive Creative Director APAC at McCann Erickson, explains how a visit to Cannes Lions with a client inspired some of his most famous work. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=5PfW5Mv-aOk[/youtube]
    13. Great Stories Start In Cannes – Fernando Vega Olmos: Fernando Vega Olmos, Chairman of the Worldwide Creative Council at JWT, reveals how the reaction to a Cannes Lions entry in the 1980s drove him to work harder. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=kVV9eh6Cbf0[/youtube]
    14. Great Stories Start In Cannes – Stephane Xiberras: The President and Executive Creative Director at BETC Euro RSCG, Stéphane Xiberras, tells his story of Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=r96rbz6p9kk[/youtube]
    15. Great Stories Start In Cannes – Eugene Bay: Eugene Bay, the Chairman of VBAT, recalls the impact of winning a Gold Lion at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=GUq9tooSw2A[/youtube]
  • MxMIndia brings you a video recap of engaging seesions on Day 1 of Cannes Lions 2012

    CannesLions2012: Playlist 1: Seminars (Updated)

    In case you missed out on any of the exciting sessions from Cannes Lions, here are some video recaps

     

    www.youtube.com/mxmindiatv/canneslionsseminars

     

     

    1. Lowe + Partners Seminar at Cannes Lions 2012: Chairman and Chief Creative Officer of Lowe Lintas India, R.Balki and Oscar-nominated Director, Actor, Producer and new media entrepreneur, Shekhar Kapur, present Global India. In this seminar, Balki and Shekhar look at India’s considerable influence on global creativity. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=8oHPpds4HMg[/youtube]
    2. Facebook Seminar at Cannes Lions 2012: The best advertising motivates people to talk about it. As we see media orienting around social interaction, understanding why people talk, and what they talk about, is becoming increasingly important. Many of the assumptions we had about how people influence each other are proving to be incorrect. We’re learning that most sharing happens between small groups of close friends, and that people wielding a large degree of influence over many others are much rarer than we thought. Paul Adams, Global Head of Brand Design at Facebook, talks in depth about these patterns of behaviour, and why what we’re seeing is the greatest creative opportunity of our generation. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=9YWHp1DlJGM[/youtube]
    3. Leo Burnett Seminar at Cannes Lions 2012: Leo Burnett – Turning DATA Into an IDEA- Our world is full of data, and it is increasing by the nanosecond. How do we take that learning and decode and distill it into powerful ideas that connect with people and create real value in their lives? Join Leo Burnett for a global look at the data of today and tomorrow and how to turn it into an idea. Speakers: Mark Tutssel, Chief Creative Officer, Leo Burnett, Marcello Magalhães, Partner, Strategic Planning Vice-President, Leo Burnett Tailor Made and James Kirkham, Managing Director, Holler. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=RHRAVE3CwSc[/youtube]
    4. YouTube Seminar at Cannes Lions 2012: See and hear from artists and performers who are using YouTube to break new creative ground and connect with audiences on a global stage. Hear directly from YouTube on how the world’s video platform is seeing a wave of creative innovation from thousands of creators from all over the world. Speakers: Damian Kulash, Singer, OK Go, Lucas Watson, Vice-President of Global Sales and Industry Marketing, YouTube, Tom Eslinger, Digital Creative Director, Saatchi & Saatchi, Marc Speichert, Chief Marketing Officer, L’Oreal USA and Matt Elek, Managing Director, VICE EMEA. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=g5tozf45bnU[/youtube]
    5. MOFILM Seminar at Cannes Lions 2012: Join the debate on ‘Democratisation of Content’ as David Alberts, Chief Creative Officer of crowdsourcing agency MOFILM, leads actor/director Forest Whitaker and Brian Message, Co-manager of Radiohead, in discussion about how these transformations are profoundly changing the reality of communication. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=6CtNLCQ_6fw[/youtube]
    6. Microsoft Advertising Seminar at Cannes Lions 2012: Join gamer, technology buff and Chief Marketing Officer of Microsoft, Chris Capossela, as he walks us through the latest technology bets Microsoft is making through leading products such as Windows 8, Xbox and Skype, and how they will evolve the way consumers, technology players and marketers see the role of devices in their lives. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=_jwf8D-tgqY[/youtube]
    7. The Guardian Seminar at Cannes Lions 2012: The Guardian – Redrawing Boundaries: Pushing the Limits of Creativity- Zaha Hadid, Architect, Founder, Zaha Hadid Architects discusses her work and addresses the challenges that face architecture and urbanism in the 21st Century, where clients are increasingly calling for more radical solutions, from a much broader group of institutions that have strong willingness to innovate. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=meVJpu8uPgI[/youtube]
    8. Innocean Seminar at Cannes Lions: Speakers, Mark Ronson, Producer, Songwriter, DJ Tom Pettus, Vice-President, Creative Director, Innocean, Nick Davidge, Executive Creative Director, GreenLight and Amir Bar-Lev, Director in a discussion on ‘Innocean – RE:GENERATION Music Project: The Evolution of Brands and Artists in the Creative Process’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=0rnljVLIMxc[/youtube]
    9. Ads and Arts Seminar at Cannes Lions 2012: JR, a 2011 TED Prize winner whose wish is to use art to turn the world inside out, is gaining a worldwide following for art installations that provoke powerful reactions. Listen to his views on when the worlds of Art and Advertising can co-exist – and when they can’t. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=O2X3K3gQn28[/youtube]
    10. Nike & R/GA Seminar at Cannes Lions 2012: Speakers, Stefan Olander, Vice-President of Digital Sport, Nike and Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA engage the audience in a session on ‘Building a new ecosystem for consumer experience’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=rkuSBVH0Vm0[/youtube]
    11. Adobe seminar at Cannes Lions 2012: ‘Is Data Killing Creativity?’- A panel explores how data and creativity are both competing and coexisting in advertising and marketing today. Speakers: Ann Lewnes, Adobe; Jim Stengel, The Jim Stengel Company; Jon Vein, MarketShare; Linus Karlsson, McCann New York and London. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=LIEbHWOQJls[/youtube]
    12. The Huffington Post seminar at Cannes Lions 2012: Speakers Arianna Huffington, President, Editor-in-Chief, The Huffington Post Media Group and Roy Sekoff, President and Co-creator, HuffPost Live; Founding Editor of The Huffington Post speak on ‘Tapping the Zeitgeist: The Participation Revolution, Unplugging to Recharge, and Tweeting Our Way to Compassion’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=1qVEWNBZhlo[/youtube]
    13. JWT seminar at Cannes Lions 2012: Speakers Jordan Casey, Programmer, App Developer Caine Monroy, Creator, Caine’s Arcade, Adora Svitak, Author, Teacher, Activist, Jeff Benjamin, Chief Creative Officer, JWT North America, Nirvan Mullick, Director, Caine’s Arcade and Bryant Ison, Senior Brand Manager, Band-Aid Brand engage in a session on, ‘Junior Worldmakers- What can 3 kids tech you about creativity?’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=lBCVh7Zv49Y[/youtube]
    14. The Bill & Melinda Gates Foundation seminar at Cannes Lions 2012: A session on ‘Can Your Idea Change the World?’- Tackling some of the world’s biggest challenges requires the world’s best creative thinking. Speakers: Tom Scott, Director of Global Brand and Innovation, Bill & Melinda Gates Foundation, Jason Aramburu, Founder, CEO, re:char and Antonio Avila, Associate Professor, Universidade Federal de Minas Gerais, Brazil. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=jcr-lTkmMCQ[/youtube]
    15. SapientNitro seminar at Cannes Lions 2012: A session on ‘Global Brands Vs Global Celebrities: Who’s the Smarter Marketer?’ with speakers, Omar Epps, Actor, President, BrooklynWorks Films; Vice-President of Entertainment, BeeYoo New York, Darren McColl, Vice-President, Global Brand Strategy & Marketing, SapientNitro and Freddie Laker, Vice-President, Global Marketing Strategy, SapientNitro. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2U0_2YaWSao[/youtube]
    16. Visa & TBWA seminar at Cannes Lions 2012: Speakers, Antonio Lucio, Global Chief Marketing, Strategy and Corporate Development Officer, Visa, Patrick O’Neill, Executive Creative Officer, TBWA\CHIAT\DAY, LA, Timo Lumme, Managing Director, IOC Television & Marketing Services Nadia Comaneci, Gymnast, Olympic Gold Medal Winner and Rupal Parekh, Agency Editor, Ad Age discuss and debate in a session on, ‘The Making of a Global Olympics Marketing Campaign- The Right Approach, Right Message, Right Time’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=pI2JLbsLJG4[/youtube]
    17. Contagious seminar at Cannes Lions 2012: A session on, ‘Better with The Brand’ where Contagious examined case studies from across the globe that show how the world’s most innovative marketers are contributing to this emerging culture of value, enterprise and creative generosity. Speakers: Paul Kemp-Robertson, Co-Founder, Editorial Director, Contagious Communications, Will Sansom, Consultant, Contagious Communications and Katrina Dodd, Editor, Consultant, Contagious Insider. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=OL6bS2uHFL0[/youtube]
    18. China Advertising Association Presents GroupM & Renren at Cannes Lions 2012: Speakers Bessie Lee, CEO of GroupM China and Joe Chen, Founder and Chairman of Renren engage the audience in the session, Social+Mobile+China: Navigating the Biggest Land-Grab in Advertising History. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=DUO7ED0poNs[/youtube]
    19. Goviral seminar at Cannes Lions 2012: Speaker Rene Rechtman, Head of AOL Advertising International; CEO of Goviral talks about ‘Engaging Generation Social’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=qttHclRuA5s[/youtube]
    20. ZenithOptimedia seminar at Cannes Lions 2012: Speakers Steve King, Chief Executive, ZenithOptimedia Worldwide, Stephen Messer, Co-Founder, Vice-Chairman, Collective[i] and Simon Rogers, News Editor, The Guardian; Editor of guardian.co.uk/data in an engaging session on’ Live Information is Beautiful’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=X0Pdsmu3fso[/youtube]
    21. TextAppeal seminar at Cannes Lions 2012: Speakers Elliot Polak, Founder, CEO, TextAppeal and Cindy Gallop, Ex-chairman of BBH New York; Founder, CEO of IfWeRanTheWorld talk on ‘Culture Shocks: Porn, Youth and Brands’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=ERyslHZeV9o[/youtube]
    22. thenetworkone seminar at Cannes Lions 2012: Speakers Julian Boulding, President, thenetworkone, Tom Beckman, Executive Creative Director, Partner, Prime PR, Stone Shaodong Lei, Chairman, President, 180 China and Carlos Holemans, Founder, CEO, El Laboratorio talk on ‘The Independent Agency Showcase’, a seminar featuring inspiring work and challenging views from some of the leading independent agencies in the world. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=bN5Kt2sWAvU[/youtube]
    23. Globe and Mail seminar at Cannes Lions 2012: A seminar on ‘GSP@Cannes: Turning a Fighter into a Brand’ with Speakers, Barbara Smith, Director, Brand Engagement, The Globe and Mail, Georges St-Pierre, Mixed Martial Artist, UFC World Champion, Justin Kingsley, Vice-President, Strategy, Partner, Sid Lee and Mary Maddever, Vice-President, Editorial Director, Brunico Communications. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=lu3762dvtr0[/youtube]
  • On Day 1 of the Cannes Lions 2012, 13 Indian entries won a shortlist in thee of the categories: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in the PR Lions

    # Cannes Lions: Lucky 13 for India on Day 1

     

    By A Correspondent

     

    So how did India fare on the awards front on Day 1 of Cannes Lions, and more importantly Day 1 of the shortlists? This is what JWT chief creative officer Bobby Pawar tweeted (as @FriedFoodBrain): “I’ve been asked by many what I think of India’s performance thus far. Short answer, hamburger without a side of fries.”

     

    The 59th International Festival of Creative took off with much fanfare at Cannes yesterday, with around 12,000 delegates in attendance.

     

    India’s opening shot was fair: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in PR.

     

    In the Direct Lions category, eight Indian entries, from seven entrants, are in the running for metals.

     

    A02 Dimensional Mailing

     

    KEEPING THE LEGEND ALIVE

    SAREGAMA INDIA / SAREGAMA MUSIC/McCANN WORLDGROUP INDIA Mumbai

     

    INDIA’S FIRST D.I.Y. CALENDAR FOR BABIES

    JOHNSON & JOHNSON / JOHNSON’S BABY/BBDO INDIA Mumbai

     

    A03 Direct Response Digital: Email Marketing

    WORLD’S YOUNGEST JOB APPLICANT

    PLAN INDIA / CHILD WELFARE FUND/BBDO INDIA Gurgaon

     

    A09 Ambient Media & Print Collateral, Non-Mail (Small Scale)

    INK PAD

    DOOR STEP SCHOOL / DOOR STEP SCHOOL/ LEO BURNETT INDIA Mumbai

     

    B03 Best Low Budget Campaign

    IFOLD

    VODAFONE INDIA / SAVING PAPER OGILVY & MATHER Mumbai

     

    C09 Business Products & Services

    GROWING TREES

    PRISM PAPYRUS PRIVATE / FEDRIGONI/DDB MUDRA GROUP Mumbai

     

    C10 Corporate Image & Information

    MINUS ONE PROJECT

    SAMSUNG / PRINTERS/CHEIL WORLDWIDE Gurgaon

     

    C11 Charities

    LIMITED EDITION

    SYDNEY DOG’S AND CAT’S HOME / ANIMAL SHELTER/ M&C SAATCHI DIRECT AND DIGITAL Mumbai

     

    In Promo and Activation Lions, the following is the list:

    A02 Best Use of Guerilla Marketing in a Promotional Campaign

    THE KILLING STAPLER

    SANCTUARY MAGAZINE / MAGAZINE DDB MUDRA GROUP Mumbai INDIA

     

    B08 Publications & Media

    GOD’S OWN DELIVERY BOYS

    BENNETT, COLEMAN & CO. / THE TIMES OF INDIA – KERALA JWT Mumbai INDIA

     

    B13 Charities

    INK PAD

    DOOR STEP SCHOOL / DOOR STEP SCHOOL LEO BURNETT INDIA Mumbai INDIA

     

    B14 Public Health & Safety, Pubic Awareness Messages

    THE ANTI-TERROR BAG

    PERCEPT / PERCEPT PERCEPT/H Mumbai INDIA

     

    PR Lions

    In the PR Lions category, an entry for HP has earned The Practice Porter Novelli a coveted shortlist.

     

  • Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time, says Sneha Iype Varma

    The Anchor: Sneha Iype Varma on 5 things to do when at Cannes

     

    By Sneha Iype Varma

     

    1. Soak it in

    This year Cannes is promising to be full of very exciting talks. Some very prominent names include Ridley Scott (Film Director) , Zaha Hadid ( renowned architect), Bill Clinton and Dan Weiden. Some interesting sessions such as The Bill and Melinda Gates Foundation – can your idea change the world , Global India – Talk by Shekhar Kapur and Balki/Jeff Goodby Saatchi new directors showcase/John Hegarty and Dan Weiden… among the several other very interesting sessions by Google, P&G and the rest. Soak it in and come back feeling rejuvenated!

     

    2. Party party party!

    Attend all the happening parties and connect with the world. Shots beach party, Cannesutra India party – all the award functions followed by each party. Meet associates from across the world and exchange ideas and, of course, just hang loose and have fun. Go to the Gutter bar everyday and tank up till the wee hours!

     

    3. The grand Prix and some art anyone?

    Go toMonaco. Monacois very close to Nice and Cannes. It’s a must since you are travelling all the way there. Especially if you are a car enthusiast. It’s a very small town and densely populated. It hosts the Monaco Grand prix and is an extremely popular place for the rich and famous. Of course, all of the French Riviera is and that’s where you will be, so may as well soak it in a bit. If you aren’t inclined and are the more arty sort – please go to Eze. It’s a small quaint artists’ village and you can spend hours just window shopping or shopping all the way up to a stunning view from atop the hill. Truly worth it. If you have an international driving license, it might even be worth it to drive yourself and some friends around.

     

    4. Food! Glorious Food!

    By the third day most of us Indians crave spicy food and some hot (as in garam) food. The bland fish and the hard baguettes become a bit boring! So go looking for a good Indian/ Pakistani / Chinese or Thai joint and load the chilli sauce on anything half edible. If you find a half decent place, recommend it to fellow Indian delegates and you will soon be worshipped and become a hero of sorts. Keep looking or better still think up ideas to open shop there sometime!

     

    5. Why are you here?

    Watch all the shortlists. That’s what you’re in Cannes for, remember! That’s also why the jury toils endlessly, so please go get a good glimpse of work that scores. The shortlists play across categories and you must catch all the film categories to understand where we stand in the global mix. That’s when the final award night makes more sense. Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time! Have a great trip and bon voyage!

     

    Sneha Iype Varma is the Executive Producer/ Partner at Nirvana Films. She is also on the jury of the Film Craft category at Cannes 2012.